A number of real estate enterprises were awarded the "2021 China Real Estate Industry Brand Influence Enterprise"

On January 19, 2022, the 13th Real Estate China Forum and China Real Estate Red List, hosted by China Internet News Center China Net Real Estate, was held in Beijing, with the theme of "New Trends, New Brands, New Marketing", which took the pulse of the new trends in China's real estate industry and explored the development path under the new situation of the real estate industry. In the face of the vagaries of the industry, the entire real estate industry is seeking certainty in uncertainty.

The 2021 China Real Estate Annual Red List was awarded at the event site, covering a variety of types such as people, enterprises, and projects. Among them, the 2021 China Real Estate Industry Brand Influence Enterprise aims to commend real estate development enterprises that focus on brand innovation and have wide visibility. They are well-known inside and outside the industry, and continue to open up and occupy the market through brand influence. The specific companies on the list and the reasons for the list are as follows:

As one of the earliest housing enterprises to carry out a nationwide layout, Hopson Chuangzhan has continued to deepen the national strategic layout in recent years, deeply cultivated the residential field, adhered to the "high-end boutique development strategy", and continuously integrated the upstream and downstream forces of the industrial chain for product innovation and iterative management. In 2021, under the influence of policies such as "three lines and four gears" and two sets of soil auctions, the previous "high leverage, high turnover" model is difficult to sustain, and the property market has entered a downward channel. However, Hopson Chuangzhan broke the bottleneck of the sluggish market, achieved performance growth against the trend, and ushered in its own highlight moment. In addition, as a high-quality life operator in the whole industry chain, Hopson Chuangzhan continues to innovate the urban operation model, actively carry out diversified business transformation, and gradually gain a firm foothold in the real estate industry where there are many strong competitions, and go out of the characteristics to continuously empower urban development.

Lu Jin Real Estate

In 2003, Lujin Real Estate was established, and its parent company "Lujin Infrastructure" was established in 1994 and listed in Hong Kong in 1996, and was praised by the industry as "Asian Infrastructure Giant". Lujin Real Estate focuses on the investment, development and sales of residential projects, and its product types include low-rise to high-rise residences, apartments, large-scale integrated settlements, villas, etc. Under the guidance of the concept of "building a quality life with heart", we have continuously created products with advanced design and excellent construction, which has become a regional landmark project. At present, the real estate portfolio investments held are mainly located in the Yangtze River Delta, Bohai Bay and Guangdong-Hong Kong-Macao Greater Bay Area, with a land bank of more than 7 million square meters.

Rongqiao Group

As a veteran overseas Chinese enterprise, Rongqiao Group has always been in solidarity with the development and construction of the motherland and walked hand in hand. In the urban development, residence and commercial sectors of Rongqiao Core, Rongqiao Real Estate has launched new product lines such as Wangzhi and Yushu to study the high-quality companion space, diversified living scenes and living aesthetic experience of families. On the community side, Rongqiao Property has more than 150 projects under management, with a management area of 20 million square meters, serving nearly 600,000 owners, providing full-life cycle services such as early intervention, property committee, diversified operation, smart community, and community culture.

Jinke shares

As early as 2016, Jinke began to launch brand renewal and upgrading, and took the lead in proposing the corporate positioning of "good life service provider" in the country, with the mission of "beautiful your life". In 2018, Jinke Co., Ltd. once again upgraded its corporate strategy, upgrading from the original "new real estate + new service" dual-core drive strategy to the coordinated development of related diversified businesses in "four-in-one", and while doing a good job in the development of people's livelihood real estate and life services, it also increased the layout of investment and operation of the technology industry and cultural tourism and health care. As of November 2021, the sales amount is about 174.2 billion yuan, and the real estate sales area is about 18.07 million square meters. Jinke Co., Ltd., which takes "Better Your Life" as its brand mission, is adhering to the diversified strengthening of brand building and delivering beautiful power to the society.

Shell looking for a house

As a technology-driven quality residential service platform, Shell finds a house to create an open quality residential service ecology, and is committed to providing 300 million families with a full range of residential services including second-hand houses, new houses, leasing, decoration and community services. In August 2020, Shell Found House rang the bell on the New York Stock Exchange in the United States, with a total market value of $23.3 billion at the opening. In the first half of 2021, Shell's operating income reached 44.9 billion yuan, an increase of 64.6% year-on-year; adjusted net profit was 3.140 billion yuan. Whether it is before or after listing, Shell is constantly empowering, creating value, and doing "difficult and correct things".

Zhongliang Real Estate Group

Under the "leverage supervision", the real estate industry will shift from scale-oriented to profit-oriented, from financing-driven to cash-flow-driven. Thanks to the expansion of post-IPO financing channels and strong sales performance, Zhongliang Real Estate Group's leverage and liquidity ratios are relatively stable. Especially under the centralized land auction and financial policy supervision in 2021, the real estate operating environment is challenging. In this context, relying on its sound financial management capabilities, Zhongliang Real Estate Group has maintained good liquidity. Supported by the continuous growth of contract sales data and better credit indicators, Zhongliang Real Estate Group is on the road to pursuing high-quality development.

Chateau Star River Group

Chateau Star River Group has always adhered to the core values of "willingness, intention and innovation" and strived to create a model of quality in the industry. In the forefront of reform and opening up, under the care of the party and the government, Chateau Star River has gradually developed into a group enterprise with multiple commercial layouts such as urban operation, hotel, property management, manufacturing, education, commerce, and investment. With the spirit of perseverance and craftsmanship, Chateau Star River has made contributions to the modernization of the city, and has been commended by national ministries and commissions and provincial and municipal governments for many times, and has also won market recognition and public respect.

Joy City Holdings positions the strategic direction of "city operator and good life service provider", shoulders the corporate mission of "creating sustainable value in the city and pursuing sustainable happiness", and strives to become a creator of a better urban life with more sustainable development capabilities. Joy City Holdings adheres to the development model of "double wheel and double core", with "holding + selling" two-wheel drive, steady development, and "product + service" dual core empowerment, and constantly create new value growth points. The business covers commercial, residential, industrial real estate, hotels, office buildings, long-term rental apartments, property services and other fields, with the layout of more than 30 first- and second-tier core cities such as Beijing, Shanghai, Shenzhen, Chengdu, Hangzhou, Xi'an, etc., with total assets of more than 180 billion yuan, and has built a "Joy" ecosystem with rich business types, perfect urban layout, balanced asset structure and people's beautiful life scenes.

Beijing Urban Construction Real Estate

Beijing Urban Construction Group is a leading enterprise in the construction industry in Beijing, with special qualifications for general contracting of housing construction projects and highway projects. With urban construction engineering, urban construction real estate, urban construction design, urban construction garden, urban construction real estate, urban construction capital and other six major industries as the main industry, urban construction cultural tourism, urban construction international, urban construction services and other emerging industries have grown steadily. The existing total assets exceed 340 billion yuan, operating income of more than 120 billion yuan, wholly-owned and controlled subsidiaries 25, including 1 A-share listed company and 1 H-share listed company. From the early investment planning to the later service operation, it has created a complete industrial chain of upstream and downstream linkage, and is committed to transforming and upgrading into an "internationally renowned urban construction comprehensive service provider".

Beijing Investment Development

When other companies are aware of this blue ocean market and enter this track, Beijing Investment Development, which has been deeply cultivated for many years, has put forward new ideas for the TOD model and landed in practice. Since more than a decade ago, Beijing Investment Development has entered the development of rail transit properties, and has taken the lead in proposing the concept of "seamless connection" between rail transit and residential communities. As the only platform for the secondary development of market-oriented real estate under Beijing Infrastructure Investment Co., Ltd., Beijing Investment Development continues the gene of state-owned enterprises, and has focused on the comprehensive development of subway parking lots for many years, and has successively developed a number of TOD benchmarking projects such as Xihuafu, Kunyufu, Park Yuefu, Lanshan and Yuyu Tiancheng in Beijing, Wuxi and other cities, making significant contributions to promoting regional work-life balance and urban happiness and efficiency.

Zhongjian Zhidi

Founded in 1993, China Construction Zhidi is a unified operation platform for the real estate development business of China Construction First Bureau. Focus on the two major urban circles of Beijing, Tianjin and yangtze river delta, lay out the three major business sectors of residential development, commercial operation and property service, take the central enterprises as the responsibility, and adhere to the quality ingenuity. In the third round of centralized soil auction in Beijing in 2021, China Construction Zhidi bid for the Beijing soil whole storage and hanging (house) [2021] 084 plot with 1.863 billion yuan + 11,400 square meters of affordable housing. China Construction Wisdom adheres to the development concept of "intelligently creating a better life", does a quality community comprehensive service provider, adheres to the principle of "four good", builds a good house, creates a good environment, dedicates good services, provides good supporting facilities, continues to provide customers with beautiful living and services, and builds a better life in China in the new era.

Capital City Development Group

On November 23, 2021, Capital City Development, a subsidiary of Beijing Capital Group, announced the official launch of the new brand and future development strategy. Capital City Development Group mainly injects assets from the three major business platforms of Capital Group, Namestead Economic Center, Capital Innovation Town and Beijing Green Foundation, after the merger of Capital Land. The main business is to iteratively upgrade on the basis of the first traditional real estate business, pay more attention to quality and efficiency development, and comprehensively improve the level of investment, operation and management based on the pursuit of commercial essence. In the future, by providing the best comprehensive solutions for urban development, we will create a perfect value ecosystem for the city and provide a better life for the people.

Rongsheng development

Rongsheng Development is the first real estate enterprise listed through IPO in Hebei Province, and has been committed to branded real estate development, with the goal of being the best real estate enterprise, and explaining the concept of modern habitat through professional management and boutique projects. As of the first half of 2021, Rongsheng Development has a land bank of 37.4125 million square meters and total assets of 293.553 billion yuan, and has entered about 80 cities in 19 provinces/municipalities/autonomous regions, including Tianjin, Chongqing, Hebei, Liaoning, Zhejiang, Sichuan, Guangdong and Hainan, as well as Pasovsky City in South Moravian State of the Czech Republic and Vancouver in Canada, with about 300 projects under development or development. After more than 20 years of development, Rongsheng Development has made great progress in terms of business scale and business field.

China Jinmao

As a city leader and a sense of responsibility of central enterprises, China Jinmao has always closely followed the national strategy, with a forward-looking vision and a strategic core of urban development. Positioning china Jinmao as a city operator, the urban operation sector has become the "second curve" of its development, and constantly gives China Jinmao an endogenous driving force for continuous high-quality growth through the cycle, making it move forward steadily. Up to now, China's Jinmao land reserve has reached nearly 100 million square meters, of which urban operating soil reserves account for half. From Beijing-Tianjin-Hebei to the Yangtze River Delta, from central China cities to Hainan Free Trade Port, New Cities in Jinmao, China have risen one after another to help the long-term sustainable development of the city.

Jinhui Holdings

In 2020, Jinhui Group successfully went public in Hong Kong, thus landing on the international capital market and becoming the first real estate development enterprise to complete its IPO in the second half of 2020. In 2021, Jinhui Group is to serve the habitat as the starting point, to meet the needs of customers as the final analysis, on July 28, launched a more advanced Jinhui Yanxuan 3.0 product system, which covers indoor and outdoor space, software and hardware services as a whole, refining the community entrance, building façade, basement, overhead layer and community clubhouse, community landscape, apartment space, decoration, smart community eight modules, comprehensively upgrading product quality and appearance, is the product soul of Jinhui Holdings to create a better life scene in the era.

Helenburg

After more than 20 years of steady development, Helenburg has become a comprehensive group covering a variety of fields such as residential development, commercial operations, and creative technology industries. Closely follow the national strategy, carry out national layout, regional deep ploughing, focusing on the Pearl River Delta region, the Yangtze River Delta region, the Beijing-Tianjin-Hebei region, west China and central China. As of June 30, 2021, the business covers 52 cities in 16 provinces and municipalities directly under the central government, with a total of more than 200 high-quality boutique projects, a land reserve area of about 32.37 million square meters, and a soil storage value of nearly 400 billion yuan, providing high-quality products and services for more than 600,000 customers.

Sunshine City Group was born from the world's top 500 Sunshine Holdings, and its comprehensive strength ranks among the top 15 chinese real estate companies, positioning itself as a "high-growth green real estate operator". In 1995, Mr. Lin Tengjiao, Chairman of the Board of Directors of the Group, led the Sunshine City team to "be the most respected growth enterprise in China" as the goal, carry forward the excellent tradition of overseas Chinese businessmen "hard work, innovation, giving back to Sangzi, and serving the motherland", and build a diversified structure covering education, hotel, tourism, real estate, finance, investment and other industries. In the future, Sunshine City is determined to scale, set benchmarks and set an example, and continue to move towards the development vision of "an ideal, a belief, a word-of-mouth, a sustainable development, and a respected model enterprise".

China SCE Group

In 2021, the annual sales of China SCE Group exceeded 100 billion yuan, an increase of 3% year-on-year. On the balance of SCE, adhering to steady long-term doctrine is an important weight for development. In 2017, adhering to the strategic concept of "deciding the present with the future", China SCE Group proposed the development strategy of "one body and two wings", opening up a second business curve while adhering to the main channel. After 100 billion, China SCE continues to deepen the strategic layout of "one body and two wings", accelerates the "five-year 100 cities" plan of China SCE World City, and simultaneously upgrades the unique differentiated business model of FUNLIVE Fangyu to help it go further and steadier on the comprehensive track of urban operation.

Sino-Austrian Real Estate

As a "happy life integrated service provider", Zhongao Real Estate has always been adhering to the enterprise style of steady and steady fighting, pragmatic and efficient, pursuing excellence, adhering to the "triangular balance" business model of scale, profit margin and debt ratio, and achieving leapfrog development for many times. Zhongao Real Estate adheres to the main channel of real estate development, and also lays out urban services, construction technology, financial services and other sector businesses, forming a closed-loop pattern of ecological chain. It has completed the nationwide strategic layout covering more than 30 cities and nearly 100 projects. Sino-Austrian is committed to inheriting the "sportsman spirit" and becoming an "advocate of sports community", providing customers with healthy sports life scenes and creating excellent communities.

Agile adheres to the brand concept of "Lifelong Lohas", always pays attention to people's pursuit of a better life, and is committed to becoming a leading quality life service provider. After 29 years of development, Agile has formed a pattern of coordinated development of five major industrial groups of real estate, Ya life, environmental protection, Yacheng technology and capital. As of June 30, 2021, the total assets exceeded RMB330 billion, the business covered more than 200 cities at home and abroad, and the number of employees exceeded 83,000. Agile Real Estate covers more than 80 cities at home and abroad, more than 200 projects, and the works created by Guangzhou Agile Fuchun Mountain Residence and Hainan Qingshuiwan enjoy a high reputation at home and abroad.

Hongkun Group

Standing at the juncture of the new decade of 2021-2030, the creation of high-quality brands is the demand of the times to build high-quality economic and social development. In the face of the epidemic and industry changes in the past two years, Hongkun adheres to the strategic principle of "innovation + resources" as the driver and the coordinated development of diversified industries, clarifies the strategic goal of steady growth, and on the basis of strengthening internal management reform, focuses on the "double circle strategy" and "light and heavy" strategic orientation, and continuously deepens the business layout. At the same time, Hongkun has continuously expanded its land reserve, with a total development area of more than 13 million square meters and a land reserve of more than 5 million square meters, successfully built more than 50 projects, and provided products and living services for hundreds of thousands of owners and users.