Recently, my colleagues took a fancy to a car, the Baojun Valli.
I asked him "Are you going to buy it?" ”
Yes.
"Why buy it?"
"Because it's good-looking, and it's cheap, as long as it's a hundred thousand yuan, where do you buy such a beautiful station wagon at this price?"
By the way, he also said, "It's not off the track, why do you want such a strong momentum?" It seems that he knows that one of baojun Valli's shortcomings is that it is relatively weak.
As an auto media person (colleague), usually talking about the car is the tao, what size ah technology ah concept ah, etc., but really to let him pay for the car, the reason is actually only a few: good-looking, the price is appropriate.
It shows that buying a car is very subjective, at least for my colleague, and the appearance and price are more important than anything to him born in 97.
In fact, the article is almost the same as it is written here, what should be said is also said, and the central idea that should be expressed is also expressed. But work ethic tells me: it's not allowed. Do you also need to analyze the pros and cons of this car further and find out the potential buyers at a deeper level?
Eh, how to make me like a salesman, but also to dig up customers.
I think it's true that although we are automotive media people, responsible for truthfully disseminating car-related information every day, on the other hand, we are really half sales, because we need to comment on the vehicle, praise the advantages, and point out the problems. Then in this process, the customers who are suitable for the relevant vehicles are subtly brought out. So I feel like I'm half a seller too.
Well, after laying the groundwork for so much, let's officially talk about this car.
Baojun Valli is the second station wagon launched by the Baojun brand, the first is the Baojun RC-5. In fact, listening to the name, Valli is obviously a little better than the RC-5, and it is also more foreign.
Valli's car has made a lot of money before and after the listing, and the marketing direction is probably to get the car to a grassy area, and then set up tents and various cooking utensils and food around it, and then find some media teachers to come and taste it.
Obviously, from a marketing point of view, Valli's car is aimed at young people in the new era, such as the 95/00 generation. These people are more avant-garde in their thinking, easy to accept new things, and do not care much about the brand or anything: as long as the appearance is good, the price is right, it is best to have a good story, and I am willing to pay for this car.
Indeed, the biggest advantage of Valli's car is the price, the guidance price of about 100,000 is placed in the domestic market, and you can hardly find a position like it.
In addition, the face value of this piece, Baojun Valli also pinched to death. Although saying that it is the most beautiful station wagon is purely ridiculous, but this appearance says that it is good-looking, I think it is no problem.
A station wagon that wants to travel has to take care of the tires, and the tires of the Baojun Valli car use the Atlas AS380. The atlas brand may be little known, here is a brief description.
ATLAS is an Atlas tire brand, originated in the United States, as early as 1935 with Goodyear to cooperate with the production of Atlas tires, was once the vane of the American high-end tire market, in 2009 was acquired by China Linglong, in 2017 officially settled in China, Atlas now belongs to the high-end brand of Linglong Tire.
Speaking of Valli, in terms of power, valli is equipped with a 1.5-liter in-line four-cylinder turbocharged engine with a maximum horsepower of 147 Ps and a maximum torque of 250 N·m, and the drivetrain is matched with a 6-speed manual/CVT continuously variable transmission (analog 8 gears). NeDC's combined fuel consumption is manually 6.5L/100Km and CVT 6.8L/100Km.
Valli weighs 1420Kg (sub-top and top-matching), and according to empirical calculations, its acceleration time of 100 kilometers is about 10 seconds away.
In this way, Valli's fuel consumption control is OK, but the power is relatively general according to current standards.
As a station wagon, its loading capacity is very important, because the more it is loaded, the farther it may mean that it will go. Valli's trunk has a capacity of 536L, and the rear seats are reclined to expand to a storage capacity of 1620L.
And as you can see on the picture, Valli's trunk is very flat, and the rear side of the car can also provide extra storage space, and it is still convenient to put some things that are often taken.
But he is not very perfect, the trunk threshold and the platform have a more obvious height difference, loading and unloading luggage is easy to hit the threshold.
In terms of configuration, the top Valli is equipped with L2 level assisted driving system, multiple driving modes, keyless entry/start, main driver's seat power seat, LED automatic high-beam light and other configurations.
The configuration is very rich, and many joint venture roofs at the same price point do not have such a rich configuration.
Ah Chuan commented on the car
Through analysis, it was found that the main advantages of Baojun Valli car are price, space and configuration, and what needs to be optimized is the power side, according to the current mainstream 1.5-liter inline four-cylinder turbo engine power level, I think at least on the basis of the existing horsepower, an additional 30Ps.
It's not that the current power is not enough, but a little more power reserve will make the driver more comfortable driving.
Finally, back to the matter of colleagues buying a car, with its consumption concept, it reflects that the current young consumer group, the requirements for vehicles are not complete, but fine.
Often a good-looking appearance can make it pay, so I think that as a manufacturer, when producing vehicles that mainly attack young consumer groups, you should find the positioning of the vehicle and make the "temperament" of a car, so that it is likely to capture the hearts of young people.