Recently, the driving line of sight learned from the Beijing off-road official that BAIC Group will invest more than 7 billion yuan in the off-road vehicle business in the next 3-5 years to promote the development of the entire brand through research and development. Such a huge number is enough to reflect the importance that BAIC Group attaches to off-road vehicles, as well as Beijing's excellent off-road record.
On January 12, the Ministry of Industry and Information Technology announced at a press conference on the development of the automobile industry in 2021 that the production and sales of mainland vehicles in 2021 were 26.082 million units and 26.275 million units, up 3.4% and 3.8% year-on-year, respectively. In 2021, Beijing's off-road vehicle sales of 32,015 units, the best in history, an increase of 16% year-on-year, market share of 18.5%, firmly ranked in the top camp of China's off-road market.
Although the excellent results of Beijing off-road borrow the east wind of the market to be good, the deeper reason is that Beijing off-road adheres to "professionalism" as always. Beijing cross-country has been competing in the world's most difficult Dakar rally for many years, breaking the N39 cross-world record, and driving a Chinese brand off-road vehicle on the black slope for the first time. Among them, it is not only necessary to do a good job in the safety, performance, quality and other use value of the product, but also to consider the emotional value of user experience and feelings, and to be guided by user value, which is the "professional +" concept of Beijing off-road. Under the guidance of such a concept, Beijing Off-Road adheres to the definition of off-road with "professional +", and establishes the differentiated advantages of "professional, reliable and fun" of Beijing off-road in 2021.
In the past year, Beijing off-road around the "professional +" concept, has successively launched BJ40 Blade Hero Edition, BJ40 Ring Tower Champion Edition, the new carrier-type SUV BJ30 three new products, the product layout tends to be perfect, to meet the off-road needs of different users. At the same time, in the past year, he has deeply participated in many major events in the country: the whole process of escorting and supporting the "looking at China along the highway" activity; Celebration of the centenary of the founding of the Party, acting as a salute tractor; Participate in China's aerospace lunar exploration project and closely verify the lunar soil; Dakar Rally, creating good results for the country.
In addition, Beijing off-road has initially built a multi-contact network matrix of multiple forms and integration in various forms such as online stores, exclusive stores, off-road stations, off-road bases, off-road parks, off-road towns, off-road landmarks, and off-road support stations on the channel. The service launched China's first official off-road professional service brand, Yueye 4X4, opening the way from off-road vehicle provider to off-road life service provider. Offline massive experience bases, car owner activities, service brands and diversified car owner activities, as well as the online platform Yueye Circle APP, jointly build a rich and convenient experience matrix. Up to now, online, the number of Yueye community users has exceeded 100,000+, and thousands of clubs have completed their settlement, bringing 3 million+ interactions and 2.4 million+ community topic discussions; Offline every year", "38 ° Upward Life", "Alxa Heroes Club", "Yueno Heroes Club", "Call of Duty Series" and other activities.
Looking forward to 2022, Beijing Off-Road will continue to be based on professionalism, products, brands, marketing, ecology in an all-round way, and deepen the development of "professional +" characteristics. The product has a comprehensively upgraded and evolved BJ40 legion and a new BJ60 with new energy technology. And will continue to deeply participate in many national events, with "Yueye" as the starting point, expand the Yueye ecosystem from multiple dimensions, so that its radiation range is wider, and upgrade the original owner fan conference, car owner event activities, 100,000 kilometers of positive youth, 38 degrees upward life and other user experience IP, so that the Yueye ecosystem continues to heat up.