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These days, idle at home thinking about watching anime, but also to see how the recent domestic animation production, the result of the new did not see, but watched an "old" film, "Kuiba".
Because I am very interested in this anime, I went to search for the box office of this film, and the result was not to search for it, a search was startled, and the quality of the anime was actually less than 5 million.
Although the release time is relatively early, it is the film in July 2011, but it should not be such a situation.
With this question in mind, I consulted some information and briefly talked about why "Kuiba" was praised online, but the box office was pulled.
Ten years to sharpen a sword
The Kuiba project is much longer than we thought. We set the timeline back to 2005, when the Kuiba project began to be established, and it took six years from the plot, production, dubbing, and animation series, until 2011, when "Kuiba 100,000 Fire" was officially released.
And these six years of time is the moment when domestic animation and animation began to appear under the support of the state.
In 2008, only 5 domestic animations were released in mainstream theaters, and in 2009, 29 films appeared.
The animation released in these two theaters from 2009 to 2011 is actually mainly based on young age, serving children under the age of 14.
As an all-age animation, "Kuiba 100,000 Fire" should have made great achievements.
Unfortunately, he misjudged the market situation at this time.
We can look at the box office of the animated film at that time in 2011:
It is obvious that "Pleasant Goat and Gray Wolf" won the top spot. Similarly, Moore Manor and Sail as community games have a certain audience.
"Kuiba" does not have such a previous condition. Before "Kuiba", no such domestic anime had been successful.
There is no mass base, and there is no impression on the audience, which is the main problem of the failure of "Kuiba" to grind a sword in ten years.
Director Wang Chuan's words also confirm this problem very well:
Qingqingshu's staff went to work one theater after another, and some theater managers still told in person, "Your films have no publicity, no popularity, and no one has bought tickets to see them after the rehearsal."
"Kuiba" itself is very poor timing, from its encounter, always think of the Ultraman series in the "Nexes Ultraman", a film that was reduced and then reduced at that time, and now it is chased by many netizens as a "god work", "Kuiba" is also like this, the environment at that time did not give it a lot of living space, it can be said that it was not timely.
The sequels of 2 and 3 since then have essentially continued the tragedy of the first part, so the fourth part has been shelved indefinitely.
The problem of Quebber itself
Fans who will be attracted to Kuiba and retained, I believe that most of them are attracted by the last third part, attracted by the characters in it, as well as the grand world view, and the interesting setting, but this point is not well shown in the first part, and the setting is only briefly introduced with a five-minute narration before the start of each movie, which is very unfriendly to the audience who sees this movie for the first time.
The overall quality of "Kuiba" is acceptable, the setting is also perfect, the characters are very complex in their hearts, and the stories between each other are also very complicated.
However, the storyline and plot arrangement described in the movie are not very reasonable, which is very unpleasant, and many viewers will feel that after watching it, they will feel that the relationship between these characters is in the clouds; they do not understand the situation in various countries in the earth; they do not understand why everyone wants to go on a crusade against Kuiba; and they do not know why the twelve demons of Kuiba are so loyal to Kuiba.
Under the huge world view, it shows an incomplete story, which is a very bad loss for Kuiba, and it is also a hard wound for Kuiba.
In fact, this anime is a novel "The Book of Kuiba", which details the setting of the worldview, the history of various borders and races in the earth, and why you want to go on a crusade against Kuiba, as well as the story between the fourth generation of Kuiba and his twelve demons.
However, this novel is not a real novel, which simply introduces the setting and early story of Kuiba, the writing is too fluid, if it is not true love for Kuiba, it is estimated that the novel will not be able to read.
So in this case, you don't fully introduce the whole world view, there is no early short film promotion, no animated series, etc., and you can't introduce this setting with only five minutes of narration. Do I have to read the novel before I watch the movie, I guess many people can't accept it.
Then the introduction of the twelve demons and other stories in it is also very simple, and it does not fully reflect why the twelve demons have reached the point of defending Kuiba to the death. That would not reflect the character of the characters in the story very well.
This type of anime is no longer a minority, such as "Luo Xiao Black War", "Natsume's Friend's Account", etc., are first anime series, so that everyone understands its world view setting, as well as the protagonist's personality, the ideas expressed, and then the big movie, so that the effect will be much better.
As for domestic animation movies such as "The Origin of the White Snake", "The Return of the Great Sage", "Nezha" and so on, they can achieve relatively good results, mainly because these stories are mythical stories that have been circulating in the mainland for a long time, so there is no need to introduce settings and characters, everyone knows. But "Kuiba" is a new worldview and setting for us, so we still need to talk about it in the early stage to be understood.
The manufacturing team Qingqingshu is too self-absorbed to indulge in the so-called grand world view of "Kuiba", and is eager to share the worldview and values of the creator with all the audiences, but the story itself has a bad sense of rhythm, the story is not strong, and the plot is a mess.
If you can follow the rhythm of the drama of "The Legend of Kuiba Demon Man" and honestly tell a part of the story, it can make people feel more vividness of the characters in the Kuiba world.
Your plot is very rich, the world view is very large and perfect, but all 3, your plot is still only Zhang Cuishan to Ice and Fire Island.
It's a hard wound.
And the little problem found when checking the data, I think it is also the key point where Kuiba is not far away.
The creator of "Kuiba" said that the protagonist's English name is Monkey, which translates into Chinese with a harmonic sound, so it is called Bruji.
This country has not yet played to understand it, it is ready to go overseas to earn money, it can be said that the main creative team has been completely immersed in self-hi can not extricate themselves.
This can be said to be the internal reason for the failure of the Project.
What kind of anime is good anime
For us viewers, we don't really care about the failure of a film, we only care about when we can see the good films of real domestic animation.
I privately think that a good film must meet the following characteristics:
First and foremost, the plot should be good. That is to say, the director's ability to tell the story should be in place, in the case of no need for real people to cooperate with the performance, the animation film is actually very large, there is no need to consider whether this kind of plot actor can achieve good results, only need to make a good plot, tell a good story, which is the most basic and most important.
If the foundation is not laid firmly, it is that no matter how wonderful it is done later, it will not be able to make up for it.
Second, the picture should be beautiful. As an anime movie, beautiful production is an important path to attract fans. At present, a video of just a dozen seconds can ignite a city tour, not to mention your simple anime movie.
How to form a spontaneous publicity, exquisite pictures are essential, to be able to catch the audience's attention in just ten seconds, so that the audience feels that this movie seems to be OK, so as to attract people to the theater to watch the movie.
Third, there must be a core idea. For example, in "Machine Story", a worn-out garbage-picking robot has also touched countless people. The reason is that his entire film runs through the main line of loneliness, purity, and pursuit, and also makes many viewers feel empathy.
On the other hand, in "Kuiba", it is difficult for people to understand what this story is trying to illustrate, is it to resist? Or do you want to mature? If people are confused, then there is definitely no desire to continue to chase.
Finally, I still hope that domestic animation movies can rise, after all, there are too many things that we can shoot in five thousand years, and it would be a pity if we can't show them one by one.