In recent years, as the push of messages has become the most important channel for App users to reach users, App operators have gradually explored a set of methodologies for the time selection of message pushes, that is, the reach rate of pushing messages during time periods such as commuting to/from work, lunch break and bedtime is higher. This methodology is also confirmed in the 46th "Statistical Report on the Development of China's Internet Network" released by the China Internet Network Information Center (CNNIC) in 2020, which shows that among the 6 major types of apps that Chinese mobile phone netizens use more often, the use periods are mainly distributed between 10:00 and 14:00 and 18:00 to 23:00.
The question is, everyone knows that users use mobile phones more frequently during these prime hours, and they will also choose to push at these time points, but are the messages you push really opened by users?
Judging from the random surveys we did, the results are not optimistic. Users are often watching videos, learning or games during these time periods, not only will not open the push message, but will choose to block it. So for app operators, how to choose the push time?
In response to the pain points and doubts of App operators, Aurora Mobile (NASDAQ: JG), China's leading developer service provider, recently launched a new product "Smart Timing", which helps App operators to find the most suitable push time for their own products when sending information and marketing messages to all users or special user groups, which can help customers achieve an average click-through rate increase of 20%.
Relying on the massive data accumulated by Aurora for many years, "Smart Timing" estimates the probability of message clicks at different times of the day for end users by building an Intelligent Algorithm Model of Aurora, helping developers choose the most appropriate time to send messages, and continuously optimizing and adjusting according to products and audiences, so as to increase user click-through rate.
Aurora Intelligent Timing has been connected with aurora push (JPush) products, developers can choose the "smart timing" policy option on the push web end and the push API side, without developers to make complex configuration docking and modification, you can quickly use the "smart timing" product for intelligent push. When the push is completed, "Smart Timing" provides developers with visual statistical indicators, and adjusts the operation strategy at any time, sets the proportion of different user groups, and meets the business operation requirements.
In order to make it more convenient for App operators to understand the push effect, Aurora "Smart Timing" can also provide ABTest function, which is divided into experimental group and control group according to the push strategy, the experimental group sends messages according to the intelligent timing policy, and the control group sends messages in accordance with the original way, and provides statistical indicators to facilitate effect comparison and analysis.
Taking the APP of a wallpaper social application customer of Aurora as an example, in the early stage of docking Aurora Smart, according to the ratio of 50%:50% of all users, the number of clicks can be increased by about 17% per day; then, after the 100% proportion of all users officially use the smart timing, the overall number of clicks increased by about 30%, and the improvement effect is obvious!
If you want to increase the click-through rate of message push, let's experience the "smart timing" of Aurora!