I have to admit that at present, the number of mobile phone brands is still low-end models, even Apple is the same. Many people may ask Apple also does not have a low-end model, in fact, because the iPhone life cycle is extremely long, every year after the release of a new generation of iPhones, Apple will use outdated iPhones to charge low-end models to compete with Android. Otherwise, you think that the annual sales of about 200 million iPhones are all newly released that year.
And what everyone doesn't know is that the sales of low-end machines are often amazing, especially the consumer groups of mid-range models are unusually large. Information from Xiaomi executives on January 17 showed that the Redmi Note series has sold 240 million units worldwide since its birth. The information shows that the Redmi Note series has been born less than eight years ago, which means that the average annual sales of the Redmi Note series exceed 30 million units, which can be said to have made a contribution to the overall sales of Xiaomi. This also makes the Redmi Note series the most popular product line among the Redmi brands.
In less than eight years, the global sales volume is 240 million units, which is also a new achievement in a series of domestic mobile phones, and I believe that other brands of models cannot do this. The impression is when Lu Weibing announced last year that the global sales of the Redmi Note series exceeded 200 million, which increased by 40 million units in less than a year.
The current Redmi Note series has two main models, namely the Redmi Note 10 series and the Redmi Note 11 series. The two generations are on the same stage and the highlights are completely different, the former focuses on the ultimate experience of the same grade performance; the latter focuses on the new technology experience of the same grade trend. For example: Redmi Note 11 Pro+ actually supports 120W fast charging, which is the only model that you can buy to support 120W fast charging at about 2000 blocks.
And now the gameplay of the Redmi Note series has also changed, no longer like the previous annual generation. Lu Weibing personally confirmed that in the future, the Redmi Note series will release two generations of models a year, and the gameplay is the same as now. One generation is based on performance, and the other generation is based on trend experience.