Metro Hebei Club opened at the end of December 2021. Courtesy of respondents
Shanghai, 17 Jan (Xinhua) -- By air, sea and land, global commodities are rushing to share the Spring Festival opportunities before the Chinese New Year. Boosted by the expo effect, the "foreign New Year goods" are becoming the "new favorite" of Chinese residents, and the surging Chinese consumer market has injected new momentum into the world economy with "buying, buying and buying".
"It turns out that live streaming with goods is this feeling, it's amazing." Pakistani businessman Habi described his first live streaming experience. Before the Spring Festival, Hubby brought salt lamps, bronzes and other commodities that were welcomed by a large number of merchants at the Fourth Ciie Expo to the "6 days + 365 days" perennial display and trading service platform of the China International Import Expo, which is not far from the venue of the Expo, to the live broadcast room in Hongqiao Pinhui, and brought up the goods with Chinese.
"In the past, I have watched a lot of live streams on Chinese e-commerce platforms, and I feel very fresh, but before participating in the live broadcast this time, I also specially prepared a 'small copy'." Habi said that with the power of the Expo and China's cloud economy, Pakistan's high-quality goods are gaining greater opportunities in the Chinese market and becoming a new choice for Chinese residents for Spring Festival new year goods.
"Online shopping has played an important role in consumption growth and is becoming a new engine to boost consumption." Zhou Lan, deputy director of the Shanghai Municipal Commission of Commerce, said that this year's "2022 Shanghai Online New Year Goods Festival" specially included the live broadcast base and the import expo perennial display transaction service platform to better help global enterprises share China's opportunities.
With the help of the Expo, more and more "same models into the Expo" are becoming the "new face" of the Spring Festival New Year goods market.
In 2021, retail giant METRO opened 20 member stores in China, comprehensively laying out the member store track, from the previous main service B-end customers to the operating model of serving both B-end customers and C-end members.
"We're targeting China's middle-income group." Chen Zhiyu, deputy CEO of METRO China, introduced that in June 2021, the two member stores opened by METRO in Beijing and Chengdu have doubled their growth in terms of new paid memberships, unit prices, and return rates, compared with stores that have not yet been upgraded. "The member stores with the concept of differentiation have selected more than 4,000 kinds of goods, of which more than 40% are imported and private labels, including new products such as truffle dark chocolate, which was first launched at the Fourth Ciie Expo, which has been welcomed by consumers."
China International Import Expo "6 days + 365 days" perennial display trading service platform - Hongqiao Pinhui "into the same model" Pakistani salt lamp and other commodities. Photo by Xinhua News Agency reporter Zhou Rui
More and more foreign investors are also sharing the opportunities of the Spring Festival market through the way of "customizing for the Chinese market".
The intelligent scrubbing machine from the United States launched the "Huawei cooperation model", the photo printer from Japan featured the "National Tide Gift Box", and the UAE porcelain specially launched the "Tiger Tiger Shengwei" Spring Festival Limited Edition... In the Superbrand Plaza in Lujiazui, Shanghai, the "Gifts and Blessings" market gathered more than 20 exhibitors from the United States, South Korea, Denmark, Slovakia and other countries and regions around the world to "practice stalls", attracting many residents to come to choose "foreign New Year goods".
Slovak crystal glass brand Lorna has participated in two CIIE and has also taken this opportunity to knock on the door of China's retail market. Luo Wanjing, marketing manager of Shanghai Angsheng Tableware Co., Ltd., said that through the channels that can directly face Chinese consumers through the bo global good goods market, Lorna can intuitively display a variety of new products developed for the Chinese market to consumers, so that consumers can better experience the products. "For example, the series of cups for drinking liquor, the 'blingbling' crystal cup painted with the pigment of the mother-of-pearl ingredient, these customized goods for the Chinese market are expected to add color to the residents' Spring Festival family banquet." Luo Wanjing said.
At the "Gifts and Blessings" At the Expo Global Good Things Market, Slovak exhibitors displayed "blingbling" crystal cups painted with lacquer made of mother-of-pearl ingredients. Photo by Xinhua News Agency reporter Zhou Rui
"We have specially selected the new products customized for Chinese consumers to be launched in the market to expand the spillover effect of the Expo." Mei is the first launch of the portable "Little Red Riding Hood Mask" on the market, the relevant person in charge of L'Oréal Group said that at the fourth Expo, the "pore sauna cabin" launched by the Meiji brand was welcomed by the market, and the Expo helped enterprises to achieve "exhibits into commodities, commodities into explosive products".
Cao Lei, deputy director of the Pudong New Area Commission of Commerce, said that Pudong is actively building an international consumption center that is the first place for new products facing the global market and leading the vane of consumption trends. "The market activities face-to-face with consumers will further amplify the spillover effect of the Expo, so that more and more good things of the Expo will walk off the booth and enter the homes of ordinary Chinese people."