The global ideal of human habitation usually points in two directions.
One direction is the mansion in the traditional sense, from the manor house of the past to the large villa on the outskirts of the city to the present. The other direction can be said to be a mansion in the modern sense, a high-end apartment.
Villas are a traditional way of thinking – the city is too noisy, so it is necessary to move luxury life to a suburb with better natural resources. But we can also see that more and more wealth classes are more inclined to stay in the city.
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Indeed, when more wealth classes are forced by the cost and pressure of transportation, time, and pressure, villas far away from the city may not meet the needs of living, and they need to quickly switch between prosperity and comfort, status, and circle.
Looking around the world, almost all of the famous high-end apartments are concentrated in the core of world-class metropolitan cities, one Hyde Park in London, one apartment complex in Manhattan in New York, TheHOUS in Ginza, Tokyo... These apartments are located in the city land value area, with good natural and urban views, occupying a prime location in the city.
In China, this change is also very distinct, in recent years, the market increase in high-end apartments will gradually rise, in April this year, the World Entrepreneur Group, the World Real Estate Research Institute jointly compiled the 2021 "China's Top 10 Super Luxury Houses" list released, in the top ten, apartments accounted for 7 seats.
Looking back at eight years ago, this proportion is reversed, and in 2013, China's top 10 super mansions were still 7 villas and 3 apartments.
The passage of time is also a manifestation of the increasing popularity of high-end apartments in the asset allocation of the wealthy class.
And it is true that from the past two years, looking at first-tier cities such as the north, Shanghai and Shenzhen, high-end apartments may gradually become a battlefield for the wealth class. As a new first-tier city in Hangzhou, the popularity of large flat-rise apartments has also attracted a lot of attention. According to the statistics of Xingzhisheng Institution in July 2021, in the Hangzhou property market in the first half of this year, the commercial flat layer only took half a year to exceed the transaction volume of the past year, and hit a record high.
Large flat-rise apartments attract hot money from the wealthy, Internet celebrities, and the upstart class. Like Via, the story of buying 4 sets of large flats in one go and opening up an area of more than 1,000 square meters also allows the public to see the housing needs of the upstarts:
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However, back to our city, many people, including some real estate industry insiders, will wave their hands and say: Hangzhou is still different from Nanjing, and Nanjing is not.
Indeed, in a nutshell, Nanjing people still have a bit of a common small people's mentality when buying a house: for example, if the house that does not have to be robbed is not fragrant, if the house is not "upside down", it seems that it is happy to be discounted. For example, due to property rights, taxes, water and electricity, many people are not so eager to see apartments.
But in fact, cities are developing, and perhaps people's views are changing.
Shimao Tianyu real-life map
First of all, on November 2, the Chinese Academy of Social Sciences released the "19th Report on China's Urban Competitiveness". According to the report, the top ten cities in the national comprehensive economic competitiveness in 2021 are: Shanghai, Shenzhen, Hong Kong, Beijing, Guangzhou, Suzhou, Taipei, Nanjing, Wuhan and Wuxi. Nanjing's comprehensive economic competitiveness ranking remained unchanged compared with last year, and the head pattern of leading the new first-tier cities was basically stable.
The vitality of a city is inseparable from its economic consumption power. After having a high economic competitiveness, Nanjing customers as consumers are also evolving in concept.
We understand that in fact, a group of upstart buyers have revealed a clear orientation: they do not care whether the nature of the house is apartment or residential, do not worry about future transaction taxes and commercial water and electricity, and do not care about the school district.
So what do they care about?
Here again, we can take out that sentence, all the real estate people have listened to thousands of times in the past two years:
In the past, many people bought apartments as investment logic, which also bundled apartment products to a certain extent. Under the influence of the recent intensive real estate regulation and control measures and the adjustment of real estate taxes, we can see that the market returns to standardization and rationality. Houses are also gradually de-financialized, returning from investment products to consumer goods.
Since it is a consumer product, then living well is the most important thing,
The real estate industry insider mentioned above also said that in fact, Nanjing still lacks good products.
Good real estate projects and cities will achieve each other. Looking at the world, the history of apartment housing development in New York is actually a history of urban development. Government infrastructure, urban facilities, environmental scenery... Every major stage of development of the apartment can reflect the prosperity of the city and the development of society.
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What Shimao is doing is exactly such a thing.
In 2016, Shimao spent a huge amount of money to acquire a large plot of land in Nanjing's Hexi CBD. Hexi is positioned as the "international engine" of Nanjing, the project is located in the advantageous location of Hexi CBD, the intersection of Jiangdong Middle Road and Jiqingmen Avenue, north of Gulou Binjiang, Longjiang, and south of Yuzui CBD.
Hexi takes finance as the development coordinate, and the Hexi CBD can be called the "financial Silicon Valley" of Nanjing. As the main bearing area and growth pole of the city's financial industry, it has attracted hundreds of financial institutions and fortune-500 companies to gather, and in the future, there will be three phases of the CBD extending from the middle of Hexi to Yuzui, which will introduce modern service industries such as finance and insurance, business headquarters and so on.
Around, Hexi Golden Eagle, Wanda Plaza, Leji Plaza, Jianye Wuyue Plaza and other large-scale commercial surrounding, high-end office buildings are lined up, high-end residences such as China Resources Yue House, Jindi Mingjing and other occupancy rates are very high, the overall living atmosphere and commercial atmosphere are very mature. In addition, tianyu also gathers nanjing's landmark buildings, such as the Olympic Sports Center, the International Expo, the Youth Olympic Twin Tower, the Jinling Library, etc., and the humanistic atmosphere is still strong.
With such an advantageous position, the products created here can actually have many innate advantages just by the location, but Shimao, which has been at the forefront of exploration and leadership for 30 years, wants to do a really good product.
Shimao is about to build a large-scale urban complex here,
Renderings of Nanjing Shimao International Center
For customers who buy high-end apartments, it is not only a place to buy a residence, but also a high-end life. "Tianyu Series" is also a work created by Shimao based on the insight and thinking of the lifestyle of high-net-worth individuals - "adhering to the concept of time with efficiency first, seeking the double balance between family and self, believing that the most beautiful art is life itself, enjoying quality service and experience", adhering to the core concept of creation and leadership. It has the mission of connecting the history and future of the city, facing culture and art, and leading trends and experiences.
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Through layout, Shimao Tianyu has created a new generation of urban complexes under a new concept. Among them, InterContinental Tianyu Mansion is located in a commercial area of about 150,000 square meters, with a total height of about 65 floors and a height of about 260 meters, which is currently a rare super high-rise hotel serviced apartment in Nanjing.
Renderings of Shimao Tianyu
Mao InterContinental Tianyu is a super high-rise top hotel serviced residence, some units can overlook the whole of Nanjing at about 270 degrees, (due to differences in floor height, building location and apartment type, it may lead to different actual appearances or some attractions, and finally the actual delivery shall prevail.) It really zooms in from height to width of view. The entire mansion was designed by Woodsberg, one of the world's six major architectural design firms, and the façade is designed with an all-glass curtain wall, which gives the whole apartment a modern urban feel and light transmission. (The façade is for reference only, the curtain wall style, color and line division of the façade may be different at the time of actual delivery, and the actual delivery shall prevail.) ）
From the provision of value to the extension of aesthetics, Shimao Tianyu Breaks the boundaries of materialization needs, stimulates the inspiration of life with artistic style, and opens up the future life of the city with a broader perspective.
The 11th-65th floors of InterContinental Skyfame Mansion are suites, the 8th and 9th floors are equipped with clubhouses, chefs' restaurants, children's playgrounds, and the 2nd floor is the public lobby. The project provides customers with exclusive customized services, 24-hour concierge service, exclusive butler, daily cleaning, heated swimming pool, SPA, gym, chef restaurant and other functional area services, board pet plants, etc., which may be realized at Shimao InterContinental Skyfame Residence.
Means the people who will live here in the future,
As the "responsibility" of service attraction, InterContinental Skyfame Residence is named by InterContinental Hotels, which is also InterContinental's ninth apartment in the world (only providing consultant management services). "Understanding needs and satisfying what you want" is InterContinental's consistent service tenet, and Skyfame can have InterContinental hotel-style services.
From the internal point of view, the room setting to meet the individual needs, according to the floor height, Shimao InterContinental Tianyu Mansion construction area of about 65-260 square meters, is known as "China's luxury house builder" Mr. Li Weimin personally participated in the design.
Schematic diagram of Shimao Tianyu
At a height of 260 meters, we can see the future life of the city.
The future is the era of customer advancement, and it is also the era of winning with products.
Shimao Tianyu hopes to integrate high-quality resources and bold exploration with cutting-edge concepts, innovate the lifestyles of the top people, and explore new possibilities. I also hope to dedicate to Nanjing's new, internationalized, warm products.