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Youpin Daily | Fresh Life/HitGoo is funded; Hema is considering financing; Qixintian intends to land on the Hong Kong Stock Exchange; Bain and CVC may acquire Boots

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-Latest Financing-

New Hope's Fresh Life completed a new round of strategic financing

Youpin Daily | Fresh Life/HitGoo is funded; Hema is considering financing; Qixintian intends to land on the Hong Kong Stock Exchange; Bain and CVC may acquire Boots

Recently, Fresh Life, a subsidiary of New Hope Group, obtained a new round of strategic financing, and the investor is Absolute Taste Investment.

Founded in 2016, Fresh Life is a network-wide cold chain food channel service company built by Grassroots Zhiben, a consumer industry investment holding platform under New Hope Group, which mainly provides warehouse dry distribution services from the source to the store for catering enterprises, fresh retail enterprises, and fresh food production and trade enterprises.

Editor's Comments:

In the context of the overall food consumption upgrade, the cold chain industry is in a stage of rapid spiral. The future cold chain industry will also be a new competitive highland. Backed by New Hope, Fresh Life already has a strong strength and may become a new generation of industry leaders.

Progressive Biologics, a developer of edible microbial synthetic proteins, completed the Pre-A round of financing

A few days ago, Changjin Biologics, a developer of edible microbial synthetic proteins, announced the completion of the Pre-A round of 55 million yuan financing, led by Hillhouse Venture Capital, followed by Qingdao City Investment Financial Holdings and Food Core Capital.

Founded in 2017, Changjin Biology is committed to the application of synthetic biology technology to food, and its products have the characteristics of low carbon emissions, high protein, high dietary fiber, 0 carbs, low calories, low fat, and improved intestinal flora, and are expected to begin to initially realize industrialization in 2022.

With the improvement of the economic level, the total intake of animal protein in Chinese has been greatly improved, but the protein structure still needs to be improved, and the proportion of dairy products needs to be increased. Changjin Bio is taking this as the entry point, occupying more market share and technical advantages, and the future will certainly be promising.

Brand discount store Hi Special Purchase HitGoo completed Series A+ financing

Recently, the brand discount store Hi Special Purchase HitGoo has completed the A+ round of investment, the investor is Blueprint Venture Capital, and the financing amount has not been disclosed.

Founded in January 2021, Hi Special Purchase HitGoo is a collection discount store for a new generation of retail innovative brands, featuring "genuine, big brand, ultra-low discount", providing young consumers with cost-effective options. At present, the number of stores in the country is nearly 200.

Despite the prevalence of grass farming culture and luxury brands, many consumers still pay more attention to factors such as cost performance. This is also one of the important reasons for the rapid development of the brand discount store of the temporary tail goods. Hi special purchase HitGoo is mainly based on the sinking market and consumers, and it is laid out in many places across the country, and this strong channel capability is also an advantage valued by capital.

-Enterprise News-

Hema is considering financing at a valuation of $10 billion

Youpin Daily | Fresh Life/HitGoo is funded; Hema is considering financing; Qixintian intends to land on the Hong Kong Stock Exchange; Bain and CVC may acquire Boots

Recently, Alibaba's fresh food new retail platform Hema Fresh is considering financing with a valuation of $10 billion. Hema is working with financial advisors to make an exclusive list of potential strategic and financial investors, and this round of funding is likely to begin next month.

Hema is an important step in Ma Yun's "new retail" strategy, as of December 18, 2021, the number of Hema stores nationwide exceeded 300 and 27 cities.

In recent years, new retail is one of the fastest growing segments of China's e-commerce industry, attracting many giants from around the world. In fact, Hema has also been constantly groping in the development process of these years, and there have been successes and failures. Assuming successful financing, Hema will move towards a new stage of development.

Qixintian plans to land on the Hong Kong Stock Exchange to raise about US$200 million

Youpin Daily | Fresh Life/HitGoo is funded; Hema is considering financing; Qixintian intends to land on the Hong Kong Stock Exchange; Bain and CVC may acquire Boots

On January 12, Qixintian International Holdings Limited disclosed its IPO prospectus to land on the Hong Kong Stock Exchange to raise about US$200 million.

Qixintian's first store opened in 2006 and entered the market with the iconic "one pot, two eats" dual concept of seafood + hot pot. Up to now, the company has laid out 256 restaurants in 48 cities across the country, of which more than 100 are concentrated in various tier cities in Jiangsu.

In terms of restaurant revenue, Qixintian is the third largest hot pot restaurant chain in China, after Haidilao and Sipping. In the case of repeated epidemics in 2021, even Haidilao had to close its stores and stop losses. However, Qixintian has achieved performance growth and plans to go public, which is indeed very rare.

Little Red Book's application for the Old Red Book trademark was approved

Recently, Xiaohongshu Technology Co., Ltd. applied for the registration of the "Old Red Book" trademark successfully registered, and the international classification of trademarks involves communication services.

As early as last November, the process of the trademark "Old Red Book" applied for registration by Xiaohongshu Technology Co., Ltd. for registration was changed to "Rejection review", and the trademark application was filed on June 8, 2021, with the status of "Rejection review in progress".

I have to say that Xiaohongshu's application for the "Old Red Book" trademark has taken a long time. But fortunately, the final application is a good thing for its brand image.

Luckin Coffee applied for the registration of a number of trademarks such as Luckin Transparent Latte

Recently, Luckin Coffee (China) Co., Ltd. has applied for the registration of "Luckin Transparent Latte", "Luckin Coconut Cloud", "Luckin Golden Dog Worship" and other trademarks, and the international classification includes convenience food, catering and accommodation.

In recent years, Luckin has returned to the mass consumer market with explosive products such as raw coconut lattes, and has received a lot of praise. The registration of a variety of product trademarks may also be an attempt to expand multiple categories and enhance their own strength.

LUTRA Le Otter × modern sky to launch a tide brand wine

Youpin Daily | Fresh Life/HitGoo is funded; Hema is considering financing; Qixintian intends to land on the Hong Kong Stock Exchange; Bain and CVC may acquire Boots

Recently, LUTRA Le Otter and Modern Sky jointly released a new tasting of Xida Wine.

The product is designed by MVM, a creative visual label owned by Modern Sky, and is expected to be launched in hema stores nationwide at the end of February. At present, there are two main flavors of elderberry and blackcurrant, and the original apple flavor products will be launched in the future.

Modern Xida Wine combines drinks with fashion trends and avant-garde youth culture, further narrowing the distance with young consumers, while expanding Modern Sky's own commercial field, allowing it to shine in different tracks.

-Fashion Trends-

U.S. sneaker trading platform StockX is considering an IPO

Youpin Daily | Fresh Life/HitGoo is funded; Hema is considering financing; Qixintian intends to land on the Hong Kong Stock Exchange; Bain and CVC may acquire Boots

Recently, the US sneaker trading platform StockX is working with Morgan Stanley and Goldman To hold an initial public offering in the United States, which will be listed as soon as the first half of this year. StockX, along with Morgan Stanley and Goldman Sachs, has said it will not respond to the matter for the time being.

StockX was founded in 2015 after stockx's latest valuation was about $3.8 billion in a share transfer completed in April 2021.

Despite the repeated epidemics in recent years, it can be seen in StockX's previously released financial report data that the platform has been in a state of stress. Regardless of whether the IPO is true or not, in such a market environment, it is very rare to achieve such results.

Bain and CVC may join forces to acquire Boots

Recently, Bain and CVC, the world's two largest private equity firms, are joining forces to acquire The Uk's multi-brand cosmeceutical chain Boots for billions of pounds.

Boots is owned by the US-based Walgreen Boots Alliance, and to date Boots has around 2,000 large stores in the UK.

Although Boots has a strong offline layout advantage, after all, consumers are more concerned about convenience, so if the acquisition is successful, Bain and CVC, two private equity firms, can further explore the potential of Boots in the online market and help it grow rapidly.

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