With the approaching of the Spring Festival, the New Year's flavor of the streets and alleys is heating up, and festive elements such as the Spring Festival and the big red lantern have "come into battle", creating a scene of red and red new year. All kinds of festive supplies in the market are selling hotly, and many goods with tiger elements have become the new favorites of consumers.
Melon seeds, peanuts, pecans, almonds. As the New Year approaches, these crispy and delicious nut stir-frys have also ushered in a wave of sales. In a comprehensive market in Nanjing, many citizens are buying dried fruits for the New Year in the speculation shops. Many shops place peanuts, melon seeds, walnuts, and dates in the most conspicuous position, and the shelves are full, which is very warm and festive. Citizens said: "We bought bitter buckwheat slices, as well as happy balls, original sunflower seeds, buying New Year goods means the beginning of the New Year, ready to start hoarding goods for the New Year, I feel that the New Year flavor is getting stronger and stronger." ”
In addition to the traditional New Year goods category, goods with zodiac tiger elements are also particularly popular in the market. As the king of a hundred beasts, the tiger has always been a symbol of strength and might, a beast that represents auspiciousness and peace, and has the beautiful meaning of "tiger and tiger are mighty" and "like a tiger adding wings". In Nanjing's Confucius Temple Market, many merchants have added new stickers, jewelry, toys and so on with tiger elements. In front of a stall, the owner, Sister Zhu, was busy introducing her own couplets and stickers to customers, and the business was very prosperous.
The reporter learned that in recent times, the daily turnover of her store has been tens of thousands of yuan. Sister Zhu said: "The Year of the Tiger zodiac is better, and the town house and wealth, so the tiger sells particularly well, buys more tigers, the variety of goods is renovated every year, although every year is a blessing, but the current blessing has changed from the previous, more exquisite, but also more festive." At the end of the year, after entering the first day of the first lunar month, every day is the peak season, and the overall annual goods this year are going better, no less than in previous years. ”
It is worth noting that in the cultural and creative market, the zodiac tiger is also the object of various competitions. Among them, this year's popular IP, when the number "I am not a fat tiger." In a large cultural and creative store in Nanjing Xinjiekou, the reporter saw that many young people were shopping for related goods. Blind boxes, desk calendars, red envelopes, masks, hanging ornaments, the figure of this fat tiger, frequently appear in various products. Customer Ms. Zhang is a purchasing specialist, this company's annual meeting of small gifts, she chose the cultural and creative products with "fat tiger". "This time I ordered dozens of blind boxes, as well as some calendars and hanging ornaments, the Year of the Tiger has arrived, this fat tiger is very cute, as a souvenir for the annual meeting, please a good year of the tiger." Ms. Zhang said.
As a large cultural and creative household, the surrounding area of the tiger zodiac is naturally indispensable to museums. At the entrance of the Nanjing Museum Cultural and Creative Store, a calendar for the Year of the Tiger attracted many people to look at it, which was jointly launched by the two major Internet celebrity IPs in Jiangsu, the Nanjing Museum and the Suzhou Museum. This calendar for the Year of the Tiger selects the works of Wen Zhengming, Tang Yin and Weng Tonggong, all of whom are Jiangsu literati born in the Year of the Tiger. The 12 inner pages are paintings by Wen Zhengming and Tang Yin, and the cover inscriptions "Tiger" and "A Roaring Wind" are extracted from Weng Tonggong's calligraphy works. The staff told reporters that the sales of this wall calendar are very good, and many companies have come to order in bulk.
(Source: Jiangsu News Broadcasting/Suo Haoyang Editor/Zhao Mengyan)