Thousands of empty alleys grab air conditioning is coming! Does the price go down?

At the end of the year, the slogan of air conditioning to increase the price broke the sky, but the price was still difficult to rise. In early January, Midea pulled up the banner of price increases and shouted "I want to raise prices!" "But the market recognition is not high, especially the price of special price machines in online e-commerce channels has not risen, and even declined."

At that time, many home appliance dealers bluntly said in the "home appliance people" WeChat group that the current price increase was to prepare for the price reduction of the air conditioning war in March. Sure enough, not more than half a month later, Gree Air Conditioning announced that it will open the "10,000 Empty Alleys to Grab Air Conditioning" activity nationwide from February 25 to 27, can the price increase of brand air conditioners such as Midea still be successful?

"Home appliance people" believe that the price increase of the whole line of air conditioners lacks a market basis, from the perspective of the entire supply and demand relationship, although the supply side has compressed the output of some weak brands under the pressure of the market, the overall situation is still oversupplied. This also shows that market supply and demand are relative, even if the overall output has decreased, but relative to the amount of market sales reduction, the contradiction is still prominent.

This year's "10,000 empty alleys to grab air conditioning" activity is the 13th such activity of Gree, and midea fire is expected to be carried out as scheduled in March. "Home appliance people" tracked the two major brands of Greem in March air conditioning confrontation for more than 10 years, the most direct feeling is that the years and years are similar to each other. What remains unchanged is that the slogan of the two major brands every year is almost the same: only once a year! What has changed is the iron battalion of flowing soldiers, and many marketing front-line personnel who were still charging last year have turned to others this year. In the cruel competition of the market, whether it is home appliance brand managers or front-line sales personnel, every day is undergoing extremely severe tests and pressures. Even so, home appliance people who are not afraid of suffering and tired will smile every time they face a big competition and attack with all their might. This is the point that all home appliance people are most proud of.

Now what everyone is most concerned about is the first battle between Gree and the United States after the Spring Festival, will the price of air conditioners drop sharply? According to the observation of "home appliance people" on the promotion of activities in previous years, it is believed that the first battle after the Spring Festival this year will not trigger a full-line price war between Gree and Midea air conditioners.

After the Spring Festival every year, the "10,000 empty alleys to grab air conditioning" activity has actually become a routine action before the start of a peak season in the air conditioning industry, and the two major air-conditioning giants of Greem have reached a tacit understanding after years of running-in, that is, to jointly promote the market atmosphere and promote the growth of sales. Don't look at the promotional posters every year to promote the "jump price", in fact, the price of the style that consumers really want to buy is not much cheaper. The really cheap models have many restrictions, limited quantities or set purchase prices, and the most affordable estimate at this time is that there will be more giveaways.

Compared with the "10,000 empty alleys to grab air conditioning" activities for many years, the intensity of this routine activity is also slowly weakening, one is that the investment of manufacturers is compressing year after year, and the momentum is not as good as just starting; second, consumers have visual fatigue with the promotional content "every year"; third, this year's sales market has reduced the price of raw materials, which has brought great operational pressure to manufacturers, and they are more cautious and decisive about the matter of applause. This indicates that the price of air conditioning activities at the end of February this year will not fall significantly. There will be low-cost products that drain in a short period of time, but they will not last.

The two major air-conditioning giants of Greem will sit firmly in the price, puzzle market, do not rule out some second- and third-tier brands to take advantage of the opportunity to sacrifice low prices to compete for the market, but this will not have a big impact on the entire price system of air conditioning.

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