On the evening of January 16, the xiamen station of the Listing Conference of Yilu Upward - Emgrand L Beautiful New Life was held at the Wuyuanwan Leduhui Shopping Center, and two "high-end" models of flagship and supreme types were launched, with the official guidance prices of 99,900 yuan and 109,900 yuan respectively.
From the perspective of vehicle quality, Emgrand L fully absorbs the high quality standards and leading technology of the global new generation of BMA global modular architecture in the Geely 4.0 era, integrates the ingenuity spirit of "people-oriented and excellence" into the product gene, and builds a comfortable, healthy and safe "high-quality" quality experience for users through strict material selection and advanced technology. In terms of material selection, the new car not only adopts soft wrapping in 90% of the interior part, but also carries a skin-friendly energy seat certified by the German Rheinland Agency, the surface is covered with light luxury suede material, the texture is delicate, the seat adopts double hardness foam, sitting for a long time without collapsing, and the wrapping is better. It is worth mentioning that the seat also took the lead in introducing the concept of Traditional Chinese medicine acupuncture points, equipped with the unique acupuncture point heating function of the same level to alleviate driving fatigue for users.
Based on the leading scientific and technological advantages of the BMA architecture, Emgrand L is equipped with FOTA cloud upgrade as standard, which can realize continuous online upgrading, open the 100,000-level car FOTA intelligent era, support the continuous evolution and upgrading of the five major domains of the vehicle such as power domain, chassis domain, body domain, ADAS domain, infotainment domain, etc., so that it can be upgraded remotely in real time like computers and mobile phones, comprehensively enhance the digital intelligent driving function of automobiles, and let users always maintain a high-value experience that is often used and new.
As the first car in Geely's "Energy Storm" new design style, Emgrand L co-created with users, inspired by the brilliant Dunhuang culture, perfectly integrates the essence of China's 5,000 years of culture and modern scientific and technological energy into the product design, shaping a style that meets the expectations and aesthetics of current young consumers.
In addition, Emgrand L also released its first avatar IP "Yuanqi Deer". Created by 3.33 million users, inspired by Dunhuang murals, it is the embodiment of beauty and wisdom, bringing together 3.33 million users to strive for and expect a better new life. The launch of "Emgrand L Yuanqi Deer" is also the first time that the Emgrand family has ventured into the field of virtual images, hoping that through the presentation of beautiful meaning and three-dimensional full image, it will produce a sense of cultural value identity and emotional resonance in the interaction and communication with users, and also let Emgrand 'walk with the upwards and create a better new life' brand concept and image reach more young users more deeply.