Dongguan tide play and then out of the circle. Recently, the "Hundred Bears Program , Guoxi Fufu National Tour Exhibition - Chengdu First Exhibition" jointly organized by the original trend brand "FUFU Studio" and the global tide play collection brand "X11" and the Chinese original trend IP incubation brand "ToyCity" was brilliantly staged.
The main creative designers of Guoxi Fufu unveiled the "Qin" surname Fufu Chao Play at the first exhibition site, and shared the design concept and creation story of Guo Xi Fu Fu IP with the tide play masters and media friends.
This is the first exhibition of Dongguan's local national tide play IP Guoxi Fufu, 100 panda IP aims to inherit and promote the excellent traditional Chinese culture, which has been widely concerned by tide play enthusiasts and young people.
Carry forward the excellent traditional Chinese culture
"There are beasts in the south, and their names are iron." Guoxi Fufu is from China, and his cat friends call him Fufu (FUFU). Panda FUFU is good and honest, humorous and optimistic... FUFU designers take the trendy toys of the panda image as the carrier, combine traditional Chinese culture with trend art under the rapid changes of the times, create FUFU that belongs to China, panda tide play that belongs to China, and work with more players to deeply understand and carry forward Chinese culture, so that "Chinese creation" continues to become popular.
For the first time, FUFU launched a total of three series, namely: Chinese character series, calligraphy series, and log series, and this time it is the 100 Chinese character series that is 1200% guoxi fufu. The Chinese character series takes Chinese characters as the design element, presents the tide play art theme of Chinese painting, Peking Opera, history, calligraphy and other elements from a young aesthetic perspective, and integrates excellent traditional culture and painting art to create 100 guoxifu with different looks.
Tide play + Chinese style, is the aesthetic thinking of the Z generation, the collision of trends and classics bursts out of a stunning spark, panda FUFU will continue to extract materials from tradition, leaving the footprints of Chinese pandas in the world trend art wave.
It will continue to exert efforts at the offline beauty exhibition
This is a trip out of the circle of dongguan's local original trend brands.
Founded in 2020, FUFU Studio is an independent original trend art studio, committed to integrating art and trends with multiple perspectives, transforming classic traditional aesthetics into contemporary young aesthetic trends, carrying thickness and fantasy with industry, and showing interesting and vivid with inorganic.
"FUFU Studio" will make more innovative attempts at guoxi fufu IP, and continue to exert efforts in the offline beauty exhibition.
Following the first exhibition in Chengdu, the Hundred Bears Project Guoxi Fufu Tour Exhibition will be unveiled in first-tier cities such as Beijing and Shanghai, so that 100 panda FUFU will start from Dongguan and go to more cities and regions to exhibit, and spread the excellent traditional Chinese culture further through the form of tide play.
In the form of the exhibition, the Meichen exhibition is fully combined with the offline sale, developing a variety of interesting ways of playing the IP exhibition, and constantly innovating the form of the offline exhibition; the product sale is based on the concept of "Chinese characters" and "Chinese traditional culture", creating an exclusive customized product line for trend players, and making a global limited "calligraphy series" and "log series" in the offline exhibition, so as to improve the enthusiasm of tide play enthusiasts to punch in and spread offline exhibitions.
In the future, FUFU Studio will be committed to bringing more trend surprises to the public through the form of national tour exhibitions, and strive to contribute its own strength in the process of IP image creation, IP field marketing, and IP connecting consumers' spiritual belonging! Let the public feel the charm of combining art trend culture with Chinese excellent traditional culture.
From the world's factories to the capital of the tide
With the out-of-the-loop of toy city's independent studio original IP tide play guoxifufufu, TOYCITY toy city has incubated and operated more than a dozen independent IP studios, forming a parallel pattern of its own original IP creation, exclusive IP/independent studio operation and mature well-known IP authorization, with a 30+ IP matrix. At the same time, Dongguan, Shenzhen, Foshan, Hangzhou, Chongqing and other cities have created giant sculpture city landmarks that combine traditional excellent culture with tide play culture.
The vertical and horizontal development of TOYCITY toy city reflects the transformation and upgrading process of Dongguan's trend industry.
According to the statistics of the China Toy Association, 80% of the global animation derivatives are currently made in China, of which more than 1/3 is produced in Dongguan. Dongguan has become the country's largest toy export base, the industrial scale ranks first in the Pearl River Delta cities, the annual export value of toys more than 4 billion US dollars, accounting for about 20% of the country.
At present, Dongguan is the city with the most tide play brands, local toy companies have long been oem experience for foreign brands, so that local factories have the production of handmade, blind box basic equipment and skilled workers, into this market of brands, will choose Dongguan as the first choice for the supply chain.
Many small-scale fashion designers and studios in the industry are gathered in Dongguan to form a good circle, which is convenient for artistic exchanges and finding factories to ship directly. Coupled with the support of the local government for tide play, the support for businesses to build factories, production and processing, sales of industrial chains, but also increased the attraction and reserve of industry talents. At the same time, the entry of the Taobao Tmall merchant operation center has also helped local brands build e-commerce teams and improve operational efficiency.
From the tide play factory to the world, Dongguan tide play industry is getting stronger and stronger. With the rise of Dongguan's major tide play original IP incubation brands led by TOYCITY Toy City, local toy companies firmly grasp the age characteristics, focus and interest focus of young people, independently design and develop original IP, seek breakthroughs in industrial upgrading, and promote Dongguan to become a "tide play capital".
[Reporter] Yau Xiangming
Courtesy of the surveyed companies
【Author】 Qiu Mingming
【Source】 Southern Press Media Group South + client