Edit | Yu Bin
Produced by | Chaoqi Network "Yu see column"
In the era of the Internet and big data, the rapid development of information technology is constantly spawning a variety of new formats and new models, and information and data have become an important support for promoting economic, scientific and technological and social development.
However, this is also a double-edged sword, personal private data leakage will bring huge risks and hidden dangers to the society and individuals, and the protection of personal privacy information is gradually receiving attention and attention from all walks of life.
In the booming information age, the potential value of data is increasing day by day
Many people have had such an experience, when you search for a product on a shopping website or app, and then use other websites, programs or apps, you will often encounter similar ads or information to the product, or you will receive some sales promotion calls in ordinary times, when you have not bought a house, the other party will recommend you the listing information.
If you have already purchased a property, the other party will ask you if you are willing to sublease or sell the property, and what makes you strange is that the other party knows your name and even knows some more private information about you, which indicates that your personal information has been more or less leaked, so what is the harm of information leakage? At the same time, how to do a good job of protecting personal privacy?
The Civil Code, which came into force in 2021, defines privacy for the first time, stating that privacy refers to the private space, private activities, and private information of natural persons whose private life is peaceful and unwilling to be known to others, and its characteristics are "private" and are not infringed by others.
In today's era of rapid development of science and technology, personal information has become a high-value data resources, it is crucial for the development of an enterprise, now the scope of personal information, is no longer limited to the traditional name, telephone, address, ID number and other content, personal biometrics, financial consumption, assets and liabilities, medical and health, financial accounts, whereabouts and so on are personal information.
It is true that most people still attach great importance to personal privacy issues, but users are completely vulnerable in the protection of personal data, for example, many domestic Apps unilaterally set up some overlord service terms, which involve the collection and commercial use of personal information.
If the user does not agree to these terms, it is not normal or completely impossible to use the type of app, which forces many users to give up their personal privacy rights in order to use the app, and most of them will choose to agree to the authorization.
Of course, there are also some apps because of their use to determine, in order to better provide services, the user needs to allow them to use part of the personal privacy information, such as map App in the provision of navigation services, when encountering this situation, the App should fulfill the obligation to inform, fully respect the user's choice.
In the user's personal privacy data collected by the App, the most common is the user's location or positioning information, as early as 2018, the Consumer Association conducted a survey study on the information collected by the App, and the results showed that nearly 60% of the App would collect such information from the user. After the app collects the user's location or positioning information, the owner of the app can rely on big data analysis technology or specific algorithms to outline the user's work and life trajectory.
For example, where does the user live? Where do you work? What are the places that individuals frequent? What hobbies and habits do users have? What is the user's financial situation and social relationships? Wait, this is just a positioning information, if more permissions are obtained, the program can analyze more personal characteristics.
What impact does unrestricted authorization have on personal privacy protection?
At present, the number of apps on the domestic market has reached more than 3 million, and the huge number will undoubtedly bring great difficulties to supervision, and the State Internet Information Office, the Ministry of Industry and Information Technology and other departments will investigate and deal with a large number of apps that illegally collect user information every year.
Many of them are well-known apps, and there are still more people using them, and the negative impact of such software may be greater. Although on the surface, the app's collection of the user's personal information is authorized by the user, in fact, many apps have excessive requests for permissions.
The permissions it asks for from users are only to accurately profile users, to better explore the potential business value of users or to achieve more accurate information push, such as relying on algorithm recommendation technology to recommend products to users, using big data to kill, etc. can be regarded as such behaviors, and most users are not clear about the consequences of agreeing to grant a certain permission.
It is precisely because of the various permissions obtained, so that the various programs, including the App, can vote for the user's preference, they will recommend similar information according to the user's specific habits and personal preferences, so it is a good explanation why a video software also wants to know your location, because knowing that you often go there, the program will push similar advertising messages to you.
When the user receives these personalized recommendation information, the program will also outline the user's habits and preferences in detail according to the user's click frequency, browsing time, whether to place an order, whether to comment on the forward collection and other behaviors, and then combine more information for a comprehensive analysis, but also further analyze the user's personal habits, economic status, social status, consumption structure, life hobbies, health status and other in-depth information.
For example, last year, it was reported by many media that some real estate agencies privately filmed and collected customer face information, and if this similar situation was allowed to develop without restriction.
It is possible that a small number of unscrupulous merchants can generate more detailed information about a customer than we can imagine with the help of face recognition technology and personal privacy information obtained from other channels, and this information will undoubtedly have more serious impacts or consequences after it is used irregularly or illegally.
When the App collects the user's personal privacy data, if it is improperly stored, it may cause the leakage of the user's personal privacy data for various subjective or objective reasons, which will bring many serious consequences that we cannot predict.
Although in the terms of the App will indicate that the collection of personal privacy data is only to provide better service, and will strictly protect the user's personal privacy data, in fact, due to various reasons to lead to user data leakage is not a minority, such as hacker attacks, human error, insider theft and so on will lead to the user's information leakage.
In addition, the gray trading industry chain related to personal privacy information still exists to a certain extent, sellers will charge fees according to the level of detail of personal privacy information and the number of purchases, the general information has an ID number corresponding to the name, etc., if the bid is higher, you can also buy the inquired person's bank card and its flow information, ticket purchase records, mobile phone positioning, WeChat and QQ friends list, registration information in the hotel and so on.
The source of buyers is more complicated, such as real estate agencies, loan services, insurance sales, etc., which are still a little better, if these personal privacy information falls into the hands of internet and telephone fraudsters, then the safety of personal property will be seriously threatened.
To protect the security of personal information, it is necessary for multiple parties to grasp and manage together to form a joint force
"Yu See Column" believes that to strengthen the protection of personal privacy data, it is necessary to adhere to the systematic co-governance thinking, build a multi-level and multi-dimensional personal information protection system, and form a synergy between regulatory authorities, operators of various App download platforms and individual users to ensure that Apps can reasonably obtain users' personal information in accordance with the provisions of national network security laws and regulations.
At the policy level, the current domestic norms in this regard are becoming more and more detailed, and the Civil Code specifically lists the chapter "Privacy and Personal Information Protection" in The Personality Rights of Part IV, of which Article 1032 stipulates that natural persons enjoy the right to privacy, and no organization or individual may infringe on the privacy rights of others by means of spying, intrusion, leakage, disclosure, etc.
In the past two years, the Cybersecurity Law of the People's Republic of China, the Personal Information Protection Law, the Personal Information Security Specifications and other laws and regulations have been successively promulgated, and the basic institutional framework and operational norm system for personal privacy data protection have been formed, which has played a role in promoting and guiding the smooth development of various personal information protection work.
At the level of law enforcement, the regulatory authorities need to rely on technical means to gradually increase the supervision of various App download platforms and App owners, timely discover and investigate violations involving personal privacy, and at the same time change the penalties after the fact to the pre-event constraints, and continue to promote the development of various industries related to information security in a standardized and orderly direction.
The operator of the App download platform, as the responsible entity, shall strictly review and control the app's risk and permission requirements involving personal privacy to ensure that the platform can dynamically eliminate applications involving excessive personal privacy risks, and the operator shall not list or remove apps that have the permission to apply for the application beyond the scope of the service or remove it in a timely manner in addition to marking and explaining the permissions applied for by the program and the type of user information collected in the App download interface.
At the same time, the operator should also see that stricter personal privacy protection is already the trend of the times, if the platform operator can effectively protect the privacy and security of users, after users get a better experience and feeling, the platform can attract more users to pay attention to and use, so as to achieve a win-win situation between the platform and users.
Of course, users themselves should also enhance their personal awareness of information protection, avoid revealing their own private information on various public networks and social media, such as using real photos as avatars on websites or Apps, sharing personal work and life dynamics or showing their geographical location, filling in detailed personal information on various accounts, setting the password of the login account too simply, inadvertently leaking personal information when posting and chatting, and so on.
Because in the era of artificial intelligence and big data, this information is easy to be collected and used by unscrupulous people, who can obtain various information of users after inducting and analyzing it with the help of relevant programs.
"Yu see column" believes that the era of data is gradually becoming the past, technology + data is king of the era is coming, from the perspective of scientific and technological progress and technological innovation, in the context of strict supervision, with the introduction of various laws and regulations and the gradual improvement of the later stage, on the basis of ensuring personal information security, the data monopoly advantages of Internet companies, especially large enterprises, will be further restricted and weakened.
In the past, the model of relying solely on data-driven profitability has gradually become unworkable, which will force enterprises to gradually adjust their development ideas, and enterprises with more technological innovation advantages will have stronger market competitiveness in the future.
epilogue
Because personal privacy and information protection are closely related to the vital interests of the people, so these two are also the topics that everyone is most concerned about, everyone in the enjoyment of the Internet and information technology to bring convenience, but also face the personal privacy leakage may cause risks or hidden dangers, in recent years the global report on this aspect is also from time to time in the news.
Many people in the daily work and life will also encounter the trouble and trouble caused by such problems, all this phenomenon in the end shows a truth, the protection of personal privacy is more urgent than ever, which requires us to take stricter measures and more scientific technical means to escort personal information security.