As I dragged my tired body into the bar after a busy day and desperately needed a delicious cocktail to combat the powerlessness of my work life, the bartender asked, would you like to try this one? It is a special cocktail with public welfare attributes, and every time you drink a cup, you will get a "heart to heart" love sticker, and the brand will donate 1.01 yuan to contribute to the group in need of help in society. Drinking a glass of wine can also contribute to the social welfare, and I instantly feel that my sense of powerlessness has decreased, "Please give me a cup, thank you." ”
The brand name of the campaign is Wild Turkey, a whisky distillery born in 1855 in Kentucky, USA. Since 2018, WeiFenghuang has been committed to public welfare activities in China, from the "One Glass of Wine, One Tree" challenge in 2019 to the "Neighbor, Season, Intention, And Giving Back" challenge in 2020.
In 2021, Wei Fenghuang launched a call to bar owners and bartenders, and joined hands with the Shanghai "Heart to Heart" Rende Foundation to open the Thanksgiving Day Challenge activity of "Ingenuity in Barrels, Love to Heart", in the week-long period from November 19 to November 25, a total of 48 bars participated in the event, drinkers across the country tasted more than 25,400 wei phoenix special cocktails, and the brand donated 25,714 yuan to the Shanghai "Heart to Heart" Rende Foundation to help the needy groups.
The English name of The Phoenix is Wild Turkey, and its label is printed with a spirited wild turkey, which is very recognizable. The use of turkeys to name whiskies is a move comparable to that of the United States. In the 1940s, when the annual wild turkey hunt was popular, winery employee Thomas McCarthy always brought his own whiskey to drink along the way, which was very popular with his peers and friends, hence the name.
The Vernacular Winery has long been brewing whisky using a traditional process, using a fermentation tank made of classic and precious cedar wood, with a high ratio of naked wheat to barley malt, and fermented using home-grown yeast for a unique and delicate flavor. During distillation, the wine head is discarded more, and the degree of extraction of the heart is relatively low, so as to preserve more and fuller flavor substances in the wine. This is where the deep bitterness and aromatic aromas that characterize The Phoenix Whisky can be found.
Whisky Phoenix whiskies are aged in highly roasted American white oak barrels, each hand-picked by legendary Master Of The Verge Phoenix winemaker Jimmy Russell to give the wine a strong aroma of vanilla, toffee and smoke. After the final completion of the vintage, it adheres to the tradition that it has continued to this day, and is bottled at 101 proof (50.5% ABV). It is all this that has created the classic and timeless, vegetative 101 bourbon.
The liquid of The Phoenix 101 Bourbon is a Darjeeling black brown, with a deep and strong body and a strong masculine atmosphere. Do not be in a hurry to swallow after the entrance, when the mouth adapts to the stimulation of the wine, the nectar-like sweetness and peach-plum-like taste begin to emerge, and the strong flavor and elegant mellow taste are combined and blended in a unique posture, and the deep taste penetrates deeply into the whole body.
At this time, the wine glass is moved close to the nose to smell the fragrance, under the rich caramel, cinnamon and woody aromas, there are also rich and rich multi-layered spices, I began to understand a little bit why wild Turkey lovers in the Americas will call it "the king of bourbon", not only because of its strong masculine breath, but also because of the delicate warmth under its strong breath, fully showing what is called iron man tenderness.
The tender personality of The Phoenix Iron Man is not only created by the winery's adherence to tradition and excellence in every environment of the process, but also by the brand tone that this long-established whisky distillery has adhered to over the years. The winery colleagues have been caring for the industry and caring for the society in addition to winemaking, and have a strong sense of industry responsibility and social mission. That's why Wephalix has been advancing Wild Turkey's "Behind The Barrel" global philanthropic project for many years.
As mentioned earlier, since 2018, Weifenghuang has carried out a number of socially responsible industry activities under the name of the Behind the Barrel project, focusing on the fields of philanthropy, humanities and environmental sustainability, and making contributions to them within its capabilities.
This year, WeiFenghuang joined hands with the Shanghai "Heart to Heart" Rende Foundation to launch the Thanksgiving Challenge activity of "Ingenuity in Barrels, Love to Heart", and the 48 bars participating in the event used Weifeng Bourbon whisky combined with local ingredients to create a Special Thanksgiving-themed cocktail. In addition, the Wei Phoenix Love Collection Bottle and the event poster were placed in their own bar to encourage customers to give their love.
Not only that, during the event, a total of 8 bars in Shanghai, Chengdu, Guangzhou and Shenzhen prepared 101 guest bartenders for the 101 Heart to Heart Plan, and 8 caring bartenders exchanged bars and personally created 2 Wei Phoenix cocktails on the spot, which was full of joy and happiness and was unanimously praised by customers. The event has helped a recipient in Guizhou successfully complete the operation and is now safe and healthy.
2021 public welfare activities are carried out during Thanksgiving, Thanksgiving is a day to celebrate with friends and family, during the event bars in different cities also held Thanksgiving dinners, everyone gathered together, meet on Thanksgiving Night, let the sweet and elegant spices blend with each other on the taste buds, hold hands in charity, and walk with love.
Grateful for the years to stay together, grateful to have you around. Wild Turkey 101 heart to heart, ingenuity in the barrel love to heart, Wei Phoenix will continue to be committed to carrying out more social responsibility awareness of the industry activities, hope that in the future days, promote the entire industry for public welfare hand in hand, so that the temperature of love continues to pass.