To spread the sales channel, there must be enough stores, especially for consumer goods such as automobiles. Perhaps, in recent years, online channels have also been slowly rolled out, but to let consumers better understand their own products, there is still a need for a venue for everyone to have zero-distance contact.
Direct-operated stores, experience stores, basically will be the choice of new forces, the benefits are obvious, located in the business circle has brought a huge amount of exposure, coupled with the traditional 4S store completely different experience, etc., are the outstanding advantages of direct stores. The new forces do not need the large and heavy distribution network of traditional car brands, but then again, between the number of directly operated stores and the number of stores, the more the better.
On January 15, Landu Automobile opened 5 direct stores in one go, located in Beijing, Guangzhou, Shijiazhuang and Wuhan. So far, Lantu Automobile's directly operated space stores have reached 45, covering 23 core cities across the country. In key core cities such as Beijing, Guangzhou, Shanghai, Shenzhen, Wuhan and Chongqing, the coverage of more than 3 directly operated stores has been achieved.
The increasing number of auto shops is a particularly obvious trend in the business circle in recent years, and most of them are new energy vehicle brands. Shopping for a street hand slipped to buy a car, that is really not a paragraph ~
At present, all lantu stores adopt the direct operation model, which is the first enterprise of the central enterprise to establish direct user access. I have to say that the direct-operated stores are selected in the popular business districts of various cities, which is indeed a greatly narrower distance with consumers, using leisure, you can look at the car to buy a car, even if you do not have the meaning to buy ~ In contrast, the traditional 4S store, most people will not go in at will to "blindly shop" ...
For brands, on the one hand, it is to make their products get the greatest possible exposure, on the other hand, to promote the interaction between users and brands, so that the brand's appearance, spirit, and lifestyle can reach a certain degree of resonance with users, which is colloquially speaking, planting grass.
According to the plan, In 2022, Lantu Automobile will complete 105 Lantu space stores in 48 cities across the country, increase the number of delivery service centers to 40 to cover 40 cities, and the sheet metal spray center will reach 70 to cover 51 cities. In addition to offline direct store channels, Lantu also has online channels, such as official APP, Mini Program, etc., which can allow users to have a more direct communication. Through the APP, consumers can complete the experience of booking a door-to-door test drive, personalizing purchases, generating orders, online payment, and viewing the nearest store center without leaving their homes.
In terms of products, Lantu FREE, which is positioned as a "performance-level intelligent electric SUV", has increased month-on-month for five consecutive months since the start of delivery on August 8, 2021, and achieved a record high of 3,330 deliveries in December 2021, with a cumulative delivery volume of nearly 7,000 vehicles throughout the year.
Landu FREE is an electric SUV with a pure electric and extended range electric dual-power layout, which can achieve zero hundred acceleration of 4.5 seconds, so the ability should not be underestimated. In addition, the layout of the big five, million-level technology equipment and intelligence are the selling points of Lantu FREE.
Lantu's next blockbuster model is the Lantu Dreamer, which is positioned as the world's first large-scale luxury electric MPV. It is also based on ESSA's native intelligent electric architecture, so it also adopts a dual-power layout. Over the years, the MPV market has become hot, and dreamers may win the first place in the field of electric MPV!
Lantu, which relies on the strength of the "national team", is the re-entrepreneurship of the central enterprises, what will it look like in this way? Presumably, it will be an indispensable force in leading Chinese brands upwards.