IT House January 15 news, how long do you spend each day playing with your phone? According to App Annie's State of Mobile 2022 report, which was released this week, mobile device usage hit a record high last year. The data shows that mobile devices will last a record 3.8 trillion hours in 2021, and mobile devices will still dominate.
IT House understands that data shows that in 2021, the top 10 mobile markets (including the United States, Canada, Mexico and Japan) spent an average of 4.8 hours a day on mobile phones, up 30% from the past two years.
In 2021, user spending on mobile apps reached $170 billion, up 19% compared to last year. Downloads continued to grow at a year-over-year rate of 5% to 230 billion.
"Mobile devices are the greatest invention of all time and the device of choice for the future," said Theodore Krantz, CEO of App Annie, "and in almost all data categories, mobile devices continue to break records, including usage time, downloads, and revenue." Large screens are slowly withdrawing from the stage of history. ”
Other findings include:
Publishers released 2 million new apps and games in 2021, bringing the total number of apps and games released in iOS and Google Play to more than 21 million
After the IDFA New Deal, mobile ad spending still exceeded $295 billion, up 23% year-on-year and expected to exceed $350 billion next year
Mobile gaming user spending grew to $116 billion, or 15 percent, largely due to the popularity of ultra-casual games
20% increase in the number of apps that users spend more than $100 million
With TikTok leading the way for every 10 minutes of mobile user time spent on social, photo, and/or video apps (90% global growth in user spending time outside of China)
Global user spending on social dating apps soared, exceeding $4.2 billion (up 55% compared to 2019)
Shopping apps used 100 billion hours, up 18 percent year-over-year, led by fast fashion, social shopping, and hypermarket apps
Dining app reaches a new milestone of 194 billion opens in 2021 (up 50% year over year)
Metacosm helps leading avatar applications grow rapidly, up 160% year-over-year
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