"National tide" is dominant, "Meng Tiger" is infested, and Jinan's "Tiger Element" cultural creation is hot

The New Year of the Tiger is approaching, and the New Year consumer market has already set off a "national tide cultural creation" wind. Recently, the reporter visited Jinan and found that from consumer goods such as clothing, digital products, jewelry, to festive decorations such as couplets, fuzi, and door gods, cultural and creative products that combine "tiger elements" and traditional culture are popular and are well received by the public.

In the large shopping malls in downtown Jinan, the reporter noticed that a variety of "tiger element" goods were placed in a conspicuous position, attracting many consumers to stop and buy. There are not only tiger-shaped or clothing shoes and hats printed with cartoon tiger patterns, but also digital products such as special edition mobile phones and wireless headphones for the Year of the Tiger. In the jewelry counter, necklace pendants and bracelets with tiger shapes are also particularly eye-catching, and these goods are novel in design and diverse in style and style. Many people remember the tiger head hat, tiger head shoes and other products are also popular again.

"Recently, the Tiger series of the Chinese Zodiac, as well as necklaces, bracelets, bracelets and other products with tiger elements, have sold well, and some styles have even to be booked or transferred." According to the clerk of a chain jewelry store, many of the customers who came to buy were citizens who purchased for their children in the family or belonged to the tiger of the Chinese zodiac, and the festive tiger pattern was also full of strong New Year flavor.

"The so-called 'talk about tiger discoloration', since ancient times, people have held a worship and fearful attitude towards tigers. However, when you come to the Shandong Museum, you will find that the 'little tigers' who haunt here are quietly showing the other side of 'lively, cute and cute' while highlighting the power of the king. On January 13, the public account of Shandong Museum also issued a special document to encourage visitors to explore the traces of "cute" tigers in the museum.

In Jinan Yi fast and slow convenience store, the "tiger element" cultural and creative masks are in short supply. "At the moment of the epidemic, masks are indispensable for going out every day. These Tiger Year masks are festive at first glance, and people can't help but want to buy them. Ms. Zhang, a citizen of Jinan who shops in the store, said she plans to buy 10 pieces and distribute them to her colleagues in the department. The reporter noted that the "Tiger Tiger Shengwei" and "Tiger Wings" models that are being sold in the store, as well as the "Return of the King" model developed for children. The hand-drawn drawings on the masks are either lifelike "realistic" tigers, or Fuwa holding koi in arms and wearing tiger hats, and Q version of "Cute Tiger" based on folk art lion dances.

"Chinese New Year, it is actually a cultural atmosphere. Couplets, New Year paintings, paper cuts, blessing characters, zodiac signs, red lanterns, Chinese knots, fireworks and firecrackers and reunion dinners all symbolize the cultural spirit and values of the Chinese New Year. Xie Jikai, deputy general manager of Shandong Yi fast and slow e-commerce Co., Ltd., said that the "Tiger Element" series of cultural creations aims to take the auspicious tiger culture of the New Year as the foundation and let the public feel the festive and peaceful atmosphere of the Spring Festival of the Year of the Tiger through commodities.

Dr. Zhang Heng of the International Confucian Research and Exchange Center of Shandong Academy of Social Sciences believes that in recent years, with the increase of income level, people's demand for excellent cultural products is increasing, along with this trend, cultural and creative industries have become the new favorite of the market, and many consumers are extremely partial to products with design aesthetics and cultural connotations. But at the same time, the lack of historical heritage and cultural depth has become a cultural hard wound exposed by the industry. "Last year, Jinan was elected as the 'Cultural Capital of East Asia', and it should take more responsibility in showing the unique charm of Chinese culture." By strengthening the local cultural brand, we will further promote the construction of urban culture, stimulate the vitality of the city, and expand the international reputation of the city. Zhang Heng said.

(Reported by Wang Jian, client reporter of Dazhong Daily and Dazhong Daily)