After Inter won the Super Cup, Zhang Kangyang put the championship trophy in the showroom for the second time in half a year.
The Nerazzurri are feeling the three positive effects of an excellent record.
First of all, Inter's public influence and prestige are continuing to increase.
According to a report by the authority TalkWalker, Inter's championship night has created a peak in the traffic of football teams on Italian social networking sites so far this season. The three major social networking sites (INS, Facebook, Twitter), Inter's number of fans have increased significantly before and after this battle.
Nowadays, the sports industry is sluggish because of the impact of the epidemic, and some teams have left the team because of idol stars, and there has been a significant decline in traffic, but Inter's traffic has increased significantly in the past two years, excellent record, coupled with Zhang Kangyang has always attached great importance to the development of new media, so that Inter has shown a momentum of "rising against the market" in this regard.
Now in the city of Milan, in Lombardy, throughout the Apennines, the words "I M Winner" can be seen everywhere, which means that Inter has brushed up on prestige and circled a wave of fans among Italian youth. More than a decade from now, these kids may have a new Barrera, a new Di Marco – they are all teenagers who came from the last Inter championship cycle.
Moreover, Inter's appeal to players continues to grow.
For some time, Inter have been rumored to be with many players, such as Kirstic and Ben Sebani in the wing-back position, such as Güntel and Bremer in the back line, such as Nandez and Vratesi in midfield, such as Skamaca and Ras Padori in the front line, and so on.
City experts pointed out that the difficulty of Inter's reinforcements now lies in two.
First of all, money doesn't come together. In addition, the cleaning is not smooth, so there are problems with registration, establishment, and salary space.
But Inter have never worried about the players' willingness, and these rumored players, either in public boycotts or ambiguity, are quite interested in Inter, including some players that Inter have chased but are difficult to bring in (such as Digne), or players who are eager to return after leaving at a high price (such as Lukaku), are interested in running for Inter.
During tohill's time, some slightly higher-grade players looked down on Inter Milan and were reluctant to give money. The situation of the Nerazzurri is much better now, which also gives Marotta, Osirio and others more room to operate. Today, Inter do not have a high budget, and an important premise for being able to "change magic" in the ball market is that the team is attractive to good players.
Most importantly, Inter's record will help the team's future financial security.
Some fans asked: Can Inter win the Super Cup and earn tens of millions of euros?
At the beginning of the season, all parties will assess the income to reach tens of millions, provided that they go to the Middle East to play. This did not happen due to the epidemic. This has left Inter Juve "with a terrible loss".
In fact, the super cup two teams have a total of 3 million euros in prize money, and Inter can get 1.8 million of them. Coupled with the shrinking box office revenue (only about 30,000 fans entered), Inter can get a total of only a few million, lower than expected at the beginning of the season.
However, Bloomberg and other media confirmed that Inter is about to complete a bond financing of 425 million euros, which will help improve Inter's financial security capabilities under the premise that the epidemic situation is still unclear.
As stressed at the beginning of the season, one of inter's hurdles this season is the problem of this bond.
In the past few years, Inter has issued bonds totaling 375 million euros in order to increase working capital and to cope with the financial black hole left by the Tohill era. Now that the bonds are due, Inter has long set plans to issue new bonds and repay old debts, and people have always been worried about the interest of financing.
Not long ago, the rating of Inter bonds was downgraded from BB to B+, and industry experts were worried that if the interest rate of the new bonds issued by the Black and Blue Army was too high, much higher than the previous cost (interest rate of 4.875%), then the huge interest would cause great financial pressure on Inter.
Fortunately, Inter have recently achieved excellent results, winning the league championship last season, reaching the top of the league + qualifying for the Champions League this season, and winning the Italian Super League, which is naturally helpful for financing. Financial experts pointed out that due to the good Risk free rate (risk-free rate) indicator, it is expected that Inter will issue new bonds this time, and the interest cost will not be higher than expected.
If all goes well, Inter will implement it in a few weeks. After the issuance of the new bonds, Inter will repay the old debts at the same time, will also supplement the operating funds of 50 million euros, coupled with the funds that Inter sold players in the summer window last year, which will provide Inter with more security. At the very least, the Nerazzurri no longer need to worry about the recurrence of the tragedy of not paying rice, defaulting on credit, and being forced to borrow usurious loans, as it did last season.
It must be made clear: even if Inter is now showing some positive signals, given the unclear situation of the epidemic and the inability of backstage investors to inject capital in the short term, the Nerazzurri still has to be mentally prepared to continue to live a hard life. There are always people trying to hype up the rumors of Inter waving checks to smash big names, and believe it or not, I don't believe a word anyway.
After winning the Super Cup, Zhang Kangyang went to the locker room to greet the players, and some tabloid reporters speculated that the Inter boss promised the players a huge prize of 100,000 euros per number.
Damian and others debunked the rumors, pointing out that it was just congratulations.
Indeed, the Nerazzurri can only take a few million to win the championship, but take out nearly ten million to pay bonuses? That's the style of the local tycoons of Great Paris. Now Inter, it is good to live steadily, and it is the way to take chaos without measuring up to it.