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The global sales of one plus mobile phones exceeded 10 million Liu Zuohu put forward the product concept of "seven points by polishing"

Operator Finance Network Guo Pengqi /Wen

On January 11, at the launch of the OnePlus 10 Pro, Liu Zuohu, founder of OnePlus, revealed that in 2021, the shipment volume of OnePlus in the global market exceeded 10 million units for the first time.

The global sales of one plus mobile phones exceeded 10 million Liu Zuohu put forward the product concept of "seven points by polishing"

This is the first small achievement made by OnePlus after just returning to OPPO.

All along, the pursuit of the "no will" concept of OnePlus has been widely influential in the global market, especially in the United States market has a high reputation. However, OnePlus has not given up the Chinese market, especially in recent years, one plus's impression in the hearts of the Chinese people has changed dramatically.

First: the impression of high-end. In the past, OnePlus has been pursuing flagship quality and is the leader in the 3,000 yuan mobile phone market.

With the emergence of the high-end mobile phone market in recent years, mobile phone manufacturers have entered the high-end, one plus has also entered the high-end market, one plus 9 has undertaken the heavy responsibility of high-end machines, and the cooperation with the camera professional brand - Hasselblad, from the industrial design to bring users the ultimate experience.

Second: Invite a spokesperson. In the past history of OnePlus, it has hardly been seen that OnePlus invited entertainment stars as spokespersons, and now Hu Ge and Zhou Xun are invited as spokespersons of OnePlus, fully opening up one plus' popularity in China.

The global sales of one plus mobile phones exceeded 10 million Liu Zuohu put forward the product concept of "seven points by polishing"

Third: return to OPPO. On June 17, OPPO and OnePlus announced a full merger. OnePlus will share resources with OPPO and develop in dislocation. Liu Zuohu said that nearly 1,000 OPPO after-sales outlets across the country have been officially opened to OnePlus users, covering more than 90% of the prefecture-level cities in the country, providing after-sales service for OnePlus users, as well as exclusive refueling days and other activities.

Based on the product philosophy, "parameters can only determine the lower limit of the flagship." True flagship, three points rely on stacking, seven points rely on polishing. Liu Zuohu believes that the OnePlus 10 Pro is such a nine-year and 10-generation work.

It is reported that the one-plus 10 Pro released this time is equipped with a new generation of Snapdragon 8 mobile platform + LPDDR5 + UFS3.1 + USB3.1 top performance combination, with the hasselblad image 2.0 and the industry-leading generation LTPO2.0 screen launched in cooperation with the legendary brand Hasselblad in the photography industry, using chip-level game technology HyperBoost full-link game frame stabilization technology.

(Editor-in-Charge: Linghua Kang)

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