2K, 120Hz, Snapdragon 8, UFS 3.1, LPDDR5, 120W Fast Charge, 48 MILLION Camera, VC Cooling... Are these terms often seen by fox friends in the flagship mobile phone promotion of each family?
Mobile phone hardware is becoming more and more homogeneous, and the release of new machines has made The fruit feel a little tasteless. To paraphrase Teacher Luo's words, "it's all the supplier's technology."
In this case, the customized system of each mobile phone has naturally become a position to open up the brand gap. However, Cheng ye Xiao He defeated Xiao He, and the big mobile phone manufacturers planted on the system are not less than the hardware. MIUI 12 Dora crotch does not need to be repeated again, the Xiaomi Bible became famous overnight, how much rice noodles are depowdered because of MIUI. MIUI 13 is a reform of Xiaomi, but the effect still needs to be observed.
Meizu is not much better, And Guozi just wrote a few days ago about Meizu being fined for advertising. Meizu repeatedly jumped on the "three-zero system", which really made Guozi can't stop laughing.
Recently, the reamle, which has an annual sales volume of 60 million units and exports to domestic sales, has also been in turmoil because of the system. The reason for this is... System Updates?
Equal treatment, two years short-lived ghost?
Recently, Madhav Sheth, president of realme's international commerce department, revealed in an interview with Android Authority that realme will adhere to the old software policy. In other words, the international version of the realme mobile phone can only get up to 2 years of system updates and 3 years of security updates.
This "old software policy" originated from an announcement by Realme at the end of September last year, realme officially said: models with a listing time of less than 6 months, the specific content is mainly based on functional optimization; models with a market time of more than 6 months, the update content is mainly based on system security and stability; all models maintain a maintenance cycle of 2 years.
Tube life does not care, the user cracks! Although mobile phones have become fast moving consumer goods, changing every two years is the norm, for digital enthusiasts, half a year, a year is not a new thing. But! Realme itself is taking the cost-effective route, and its audience is people who are not so budgeted and less extreme. It would not be surprising that a mobile phone has been used for more than two years. Therefore, this announcement of realme naturally angered users.
Some users laughed at themselves, just after laughing at one plus", "big hydrogen dies big hydrogen, I didn't expect the clown to be myself." You know, the same is the green factory system of the machine, OPPO and OnePlus can provide up to three years of Android updates and four years of security updates.
Some people have complained about realme's machine sea tactics as early as before the announcement, like Meizu (Charm Blue) that year, more than a dozen concerts a year.
There are new users who are speechless and choke...
Someone else cue went to apple next door and said you are all brothers.
In any case, this wave of operations of realme ushered in a wave of bad reviews, and even ridiculed as "fakeme", which also chilled the hearts of households. realme, can you really do it again?" Perhaps because it was scolded too badly, after the recent release of the GT2 series, some netizens found that the realme community removed the previous update rule announcement.
At the GT2 series conference, the official announcement was that the latest GT2 series, as well as the old flagship GT, GT Master Exploration Edition, and X50 Pro will also be upgraded to four years of system maintenance.
Of course, according to the tacit understanding of "no mention is no", the remaining models will most likely continue to maintain the policy of two years. The fruit can only say that if these users care about system updates, they can only get out of the pit and change the door as soon as possible.
The high-end of mobile phone brands is a long battle. After Xiaomi, OPPO, vivo, and OnePlus have successively hit the high-end, even the main cost-effective realme is also on the GT2 series, saying that it will be a "high-end flagship customized for young people".
But Guozi wants to say that "high-end" is not just talk, behind it is a solid word-of-mouth foundation and the determination to only do fine products. There are twelve years of history next door, from the Xiaomi 10 series began to impact the high-end millet, it took three years to understand how to do "high-end", which is only three years of brand history of the realme is even more difficult. If realme continues to machine sea tactics, does not care to do a good job of system maintenance, continues to corrupt the goodwill of old users and loses its own reputation, then in the eyes of the fruit, realme's "high-end" is only a joke after all!