For Tesla, 2021 should be a harvest year, although the process is full of ups and downs, but the result is not regrettable. Recent data show that in December 2021, Tesla's delivery volume in China reached 70847, a new high, and although Tesla has never advertised itself as a luxury brand, the transaction price is very high, so its transaction volume is much higher than other pure electric vehicle brands in China, which can be described as a ceiling-level new energy enterprise.
As we all know, the reason why Tesla can achieve such a high level of achievement today is inseparable from China. This is not only referring to the Chinese market, but also the commissioning of its Chinese factory, which plays a vital role in the global delivery of Tesla as a whole. In the middle of this year, Tesla's domestic license volume was once very low, so it faced various criticisms, and even those with ulterior motives questioned its impact on the "roof rights protection" incident, and there was a downward trend in development. But the facts have proved that there is no such result, the truth of the low number of cards is that Tesla in order to alleviate the bottleneck of overseas delivery, the Shanghai Tesla super factory off the production line of the car, concentrated export to overseas, because of this operation, so that China's vehicle exports this year, there is also a certain degree of improvement.
Today, the output of Tesla's Shanghai factory in 2021 has reached 484,130 units, an increase of 235% year-on-year, accounting for more than 5% of its total global delivery of 936,000 units in the whole year, and the capacity of Chinese factories can be said to be Tesla's most important "output" in the world, so that its global conquest has no worries. Obviously, Tesla's settlement in Shanghai, China, from now on, is definitely a wise move of national and local policies, which has great benefits for the development of domestic industries, and also reflects the open attitude of China's economy, compared with the tax support for shanghai local governments, but it is not the most important. According to statistics, in this factory, 160,000 vehicles were delivered overseas in 2021, coupled with the delivery volume of the domestic market, so that the delivery volume of its Chinese factory last year was almost equivalent to Tesla's global market delivery volume in 2020.
Recalling the stock price of Tesla and Musk's mood in the past two years, they have fallen to the bottom, it is really a critical moment due to the full support of the Chinese government, so that it has firmly become the world's car companies in a short period of time, the highest market value of the brand, and it is precisely because of such a Tesla, so that Musk can continue to pursue his "Mars dream", in fact, to be precise, Musk's Mars dream is not only his own, nor is it just the Mars dream of the Americans, but also the Mars dream of all mankind. And of course, that includes us, because we are all contributing indirectly to this.
Tesla's ups and downs in 2021, especially attracting attention to the "roof rights protection" incident, although it has undergone a short period of verbal criticism, but it is only a small episode after all, compared to the previous trough, today's achievements, and its future "greatness", are nothing. Brands that can not pay attention to "public relations" and rely on product hard power to fight the world are indeed the objects that our current independent brands should learn. In the case of Tesla's continuous improvement of its sales and product strength, the car review network still hopes and firmly believes that in the end, we will have several outstanding independent brands, get rid of the dependence on marketing and "national complex", and also go abroad and embark on the road of true sustainable development.
This article is the original of "Car Review Network", which belongs to one of the "2021 AutoMotive Wind and Cloud Enterprises" series, author: Lin Xiaoli, editor: Tian Miao, and may not be reproduced without permission. Pay attention to the "car review network" and focus on in-depth reporting of the automotive industry.