To judge a game's market performance, revenue is undoubtedly the most intuitive criterion. With the end of 2021, what kind of annual revenue report card those games that are talked about by players have also become a topic that many people have paid close attention to recently.
Recently, some NGA netizens summarized the annual estimated revenue of 51 domestic mobile games and 11 overseas mobile games according to the monthly turnover data released by the B station UP main "domestic two-dimensional mobile game observation". Based on this, GameLook combed through the estimated revenue data of each game in conjunction with the reordering of the game launch time.
The 62 games on the list cover a number of major categories such as two-dimensional, comic adaptation, and female orientation, and are also games with high attention and topic among players, which have a good representation. In order to facilitate comparative reading, GameLook divides 51 domestic mobile games into two tables with an annual revenue of 100 million yuan.
It should be pointed out in particular that the UP master's revenue data comes from Sensor Tower, AppAnnie and other data providers, due to the lack of statistical methods for domestic Android revenue, the UP master uses the estimated revenue data of iOS National Service 2 times the estimated revenue data of the estimated method, which also leads to possible errors with the game revenue data, so the revenue data in the table is for reference only. In addition, the statistics include the revenue of overseas regions of the game in 2021, so it is also more dominant in the ranking of game revenue operated at home and abroad.
Below is a table and a brief analysis of GameLook's remake.
"Original God" has reached the top strongly, and the old game has an eye-catching performance
With a phenomenal performance on a global scale, Mihayou's two-dimensional open world masterpiece "Original God" topped with a record estimated revenue of 15.35 billion yuan. That's nearly four times the number two for Yin And Yang Division, and the equivalent of the 2nd to 9th place games on the list combined.
The second-place "Yin-Yang Division" and the third-place "Naruto: Shippuden" are both old games launched in 2016, and after five years of operation, they can still rank among the top three, which shows the vitality and appeal of the two major games.
It is worth mentioning that the other two derivative games of the "Yin and Yang Division" series, "Yin and Yang Division: Monster House" and "Yin and Yang Division: Baiwen Card", have also contributed more than 130 million yuan in revenue to this domestic original IP, and NetEase's "Yin and Yang Division" IP matrix has achieved initial results. Tencent's other "Naruto" IP mobile game "Naruto OL" has created nearly 230 million streams in 2021.
Eagle Point Network's famous work "Ark of Tomorrow" ranked fourth in the overall list. After a series of creative linkages based on music and culture, today's "Ark of Tomorrow" has formed a very distinctive IP feature. Whether it is in the domestic or overseas market represented by Japan, the current two-dimensional tower defense game has a relatively stable revenue performance.
In addition to "Original God" and "Idol Dream Festival 2", the top nine games on the list have been online for more than 2 years, which once again proves the user stickiness of high-quality games. As an IP sequel, "Idol Dream Festival 2" has achieved good revenue performance mainly in the Japanese market, and in essence, it also benefits from the appeal of existing IP. Therefore, these eye-catching head games also provide a model for topics such as the creation of high-quality games and long-term IP operations.
And Mihayou's Crash Academy 2 became the earliest product to be served in all the games on the list. Since its launch in 2014, the upcoming eight-year-old "Crash 2" not only still has tens of millions of annual revenue, but also has a profound impact on follow-up products such as "Crash 3" and "Original God".
"Magic Tower" has nearly 500 million yuan in the account in half a month, and Tencent's two new games have become dark horses
Although due to the great environmental impact, the number of newly launched games in 2021 has decreased compared with previous years, but there are still many topical hits in the market. "Magic Tower", which was pinned high hopes by Perfect World, opened in mid-December and only had about half a month of effective statistics time, it still ranked in the top ten of the year with a turnover of 460 million, which is also in line with the previous estimate of more than 600 million in the first month of the relevant institutions. In half a month, it has gained revenue that most games are difficult to match throughout the year, and the initial victory of "Magic Tower" also makes people look forward to its subsequent trend.
It is worth noting that the only two new games in the top twenty except "Magic Tower" are from Tencent. Among them, the northern lights studio's female love mobile game "Light and Night Love" won more than 400 million water in half a year with excellent art and plot, chasing "Magic Tower" in 11th place. Compared with the network-wide warm-up of tens of millions of reservations in "Magic Tower", the excellent performance of "Love of Light and Night" is more dark.
Tencent's test of the water in the second dimension track, "White Night Aurora", has not yet landed in the domestic market, relying only on the overseas market dominated by Japan and South Korea, it has gained nearly 250 million yuan, ranking 18th. This game also arouses heated discussions with its super-first-line art style, and regardless of the investment in artistic power, it has also become a powerful weapon for Tencent to knock on the door of the secondary market.
The last new game with revenue of more than 100 million yuan is the "Girl's Frontline: Cloud Map Project" of the scattered network. 5 years after the launch of "Maiden Frontline", 2021 has also become the year of the outbreak of the "Shaoqian" IP, in addition to the "Cloud Map Project", the much-watched "Shaoqian 2: Chase" has also undergone multiple rounds of testing, which has been generally praised by test players. The "Shaoqian" TV animation also started broadcasting last week, with the help of animation momentum, "Shaoqian" and "Cloud Map Project" are expected to usher in a new wave of pit peaks.
FGO ceded the throne, and the purchasing power of Japanese players was amazing
The biggest change in the Japanese mobile game market in 2021 is undoubtedly that the originator of the two-dimensional game "FGO" finally gave up the throne of the two-dimensional mobile game revenue. Since the players of "Original God" in the Japanese market are more inclined to play on the host platform, the new CY work "Horse Racing Lady" has successfully reached the top with an estimated flow of more than 7.3 billion, becoming the "new king" of Japan's two-dimensional mobile game.
It is worth noting that as of now, "Horse Racing Lady" still only has japanese clothes, compared with the "FGO" that opens with multiple services, the summit of "Horse Racing Lady" undoubtedly has more gold content, and it can also explain the amazing purchasing power of Japanese service players. CY's other two popular mobile games "Princess Link" and "Shadow Poetry" have achieved estimated turnover of 1.37 billion and 310 million respectively, and the estimated flow of more than 9 billion for three games has further consolidated CY's dominance in the Japanese mobile game market.
Another new game on the list is "Blue Files" from Youxing, and like "White Night Aurora", this game has excellent artistic performance, and a large number of fan-artists based on game characters can be seen in Pixiv, Twitter and other fan artist gatherings. Since it has not yet landed in the national service, the estimated flow of 400 million yuan for this game is quite considerable.
"Neil", which was launched in February last year along with "The Blue Files", also received an estimated turnover of 350 million. After the fried cold rice is a bit "tired", SE' mobile game derived from the end game IP has been well received as soon as it was launched, and even many popular game UP owners have spontaneously "brought goods" to this game. Unfortunately, at present, this game has not yet landed on the national service, and domestic players who want to experience the most innovative game of Google Play in 2021 may have to wait.
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