Reporter | Zhou Shuqi
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On January 10, Lagou released the "2021 Internet Talent Recruitment White Paper" to interpret the changes and trends of talents in the Internet industry in 2021. The white paper shows that the average salary of the Internet industry will increase by 13% in 2021, the online education recruitment will shrink by more than half, and the talent will flow to games and artificial intelligence.
According to the white paper, the average salary of the Internet industry in 2021 will increase by 13%, and the average salary of operations jobs will increase by 14%, surpassing that of programmers. Market and general function positions also saw the smallest increases of 9% and 8%.
Image source: Lagou Data Research Institute
With the change of industry background, the talent strategy of enterprises is also changing. Lagou recruitment data shows that the proportion of talent recruitment demand for more than 3 years has increased for 3 consecutive years, and the demand for technical positions for more than 3 years has accounted for more than 75%, and the demand for enterprises to "recruit good people" has long been greater than that of "recruiting people".
In addition, companies are more cautious than ever in their job search decisions for senior talents, with an average closure time of more than 1.5 technical job recruitments over 5 years. The white paper believes that the talent strategy of the Internet industry is changing from scale priority to quality priority.
According to the data of the Lagou Recruitment Data Research Institute, from January to September 2020, the number of jobs released by Internet companies increased compared with the same period of the previous year. Among them, March entered the peak period of recruitment, and the demand growth rate was as high as 94%. The subsequent demand growth rate has entered a period of flatness, and the demand growth rate has remained at about 40% as of August. In the post-epidemic period, the Internet industry has recovered rapidly and developed rapidly, and the recruitment demand of Internet companies has also entered a stage of rapid recovery.
From the perspective of the trend of supply and demand ratio in 2021, the curve is consistent with the trend of talent activity and shows an upward trend, but more than 70% of HR feel that "this year's recruitment is more difficult than last year's".
According to the survey on the expectations of Internet people to jump salary increases, 35.38% of job seekers think that the increase of 20% to 30% is more reasonable. More than 70 percent believe a job-hopping is worth a job hopping if they have at least a 20 percent raise, and only 3.3 percent of job seekers can accept a raise of less than 10 percent. It can be seen that although the supply-demand ratio has risen synchronously, it is more difficult to recruit people.
At the same time, the mentality of job seekers is also relatively pessimistic, nearly half of the departees believe that the current job search is facing difficulties, of which more than 60% of Internet people over 40 years old think that it is difficult to find a job. Nearly half of job seekers have been in the job for more than 1 year, and about 88% have been in office for more than 2 years, and the more mature the talent, the more stable it is.
Under the influence of the big environment, the voluntary departure of Internet practitioners has become more cautious. Due to structural adjustment, talent optimization and other reasons, a large number of talents passively flowed into the market.
Lagou recruitment experts explained: "In the same context, the strategy and needs of enterprises' talent structure adjustment also tend to be consistent, which makes a large number of talents flowing into the market tend to be homogeneous, and the pressure to seek employment is more significant in the face of the latest talent needs of enterprises." The dimension of enterprises' demand for talents is also upgrading, resulting in difficulties in recruitment and job search. ”
In May 2021, the implementation of the "double reduction" policy had a serious impact on K12 educational institutions, with the annual talent demand falling by 11%, but other segments of the education industry were less affected, and the growth rate of academic education against the trend exceeded 100%. Since June, the recruitment demand in the online education industry as a whole has begun to decline, and the decline has reached 63% in September.
Through the tracking of the outflow of talents in the education industry, it is found that relevant talents are more interested in industries such as games, artificial intelligence services and e-commerce platforms. However, there are still 7.4% of education industry talents who choose to stay in the education industry, of which only 21.3% are interested in K12 training, and most of them choose vocational skills training, adult training, quality education training and other fields.
According to the user's delivery intention, Internet people prefer large-scale enterprises with more than 2,000 people, but 40% of job seekers still choose medium-sized enterprises with 500-2000 people and 150-500 people, and only 2.7% of job seekers will consider start-ups with less than 15 people. The big factory is "like a city", and the small factory is "Door Toro".
The survey also shows that 85.4% of Internet people believe that if the platform is large enough or the salary is sufficient, they can accept the non-normal working system that works longer than the time stipulated by the state.