Looking back at the mobile phone market in 2021, major manufacturers have brought many brand new products, the total number can reach hundreds of models, many of which are excellent products, leaving a deep impression on everyone. Today, the author will share with you a few mobile phones that impressed me in 2021, because I subjectively judge the product, there is no specific standard, so everyone is harmonious and different.
The most unique phone - Huawei Mate X2
In February 2021, Huawei launched their first new mobile phone of the year - Mate X2, and its price of up to 15,000+ made it destined not to be a volume product, but more to "show muscle".
As Huawei's third-generation folding screen mobile phone, Mate X2 compared to the previous products in the design has made a very big change, folding method from the outer fold to the inner fold, the use of a new double spin water drop hinge design, its subtlety is that when the phone is folded, the hinge inside will leave some sinking space for the screen, so that the screen in the bending area can be stored in the form of "water droplets" in the hinge.
This not only alleviates the crease problem, but also because the bending area is hidden in the hinge, the screens on both sides can be as close as possible, which can reduce the gap after folding, so that it can achieve a seamless folding effect. And it also pioneered the twin-wedge-shaped integrated design, which can be seen after the phone is unfolded, it will present a smooth slope from thick to thin, and the center of gravity of the fuselage is biased towards the thick side, which can be comfortably held in one hand.
Of course, in addition to the unique design, I was deeply impressed by the visual impact brought by the 8-inch large screen after unfolding, the excellent image performance of Leica quad cameras, and the interactive experience of smart split screen and parallel horizon. However, it is regrettable that due to the problem of chip supply, the number of this product is very small, and now the official website and some models of the e-commerce platform still have to be snapped up, and third-party merchants even need to add money slightly, which is still out of reach for most consumers.
At the end of last year, Huawei also launched a new folding screen mobile phone - P50 Pocket, using a top-down folding design, so that Huawei's layout in the folding screen product line is more complete. But the folding screen for major manufacturers, more is a bet on the future, Huawei can not rely on it to reverse the current predicament, due to sanctions, Huawei is still struggling in conventional mobile phone products, the next 2022 is a more difficult year, the road ahead is obstructed and long.
The most circle-breaking mobile phone - OPPO Reno6 Pro+ Detective Conan Limited Edition
In fact, this year like this kind of co-brand or limited edition products have quite a few, and OPPO Reno6 Pro + Detective Conan limited edition can stand out very broken circle, on the one hand, Conan this IP is very well chosen, its anime audience should be from the 80s to the 10s, and continue to be serialized for decades, has now reached more than 1000 episodes, the country has also been introduced, broadcast on TV, the contact area is wider. As a post-90s generation, I saw the present from junior high school, even if I don't watch every episode now, but I often pay attention to the end of it, I really want to know the ending. On the other hand, OPPO has really made a lot of effort in this linkage with Conan.
OPPO Reno6 Pro + Detective Conan Limited Edition can be said to have been deeply customized from the outside to the inside, first of all, the shape of the packaging box must be recognized by Conan fans at a glance, that is, the house of Maori Kogoro, every detail is restored very well, the data cable and charging head are red and blue color, corresponding to this Conan blue and red bow, the red mobile phone case pays tribute to the red flap machine of Maoriland, the wire winder is Conan's bow, the card needle is the juvenile detective figure armband, The pendant is a custom pendant for the sea cucumber man given to Xiaolan by Xinyi, as well as a custom headset for the new Lan silhouette.
The back of the phone adopts electrochromic process, the back of the phone can be freely changed between silver and red two different colors, with the back of the classic story storyboard, with "silver zi bullet" and "red bondage" two different story atmosphere, with a high sense of immersion, xinlan party ecstasy. And based on electrochromic technology customized the "tongtong affection" function, support one-way communication, two-way communication and plot copywriting three different modes, by tapping the back cover can change the color of the other party's mobile phone back shell, the knocking love animation becomes a cherry blossom nameplate, very story sense, this interactive addition, so that the design "alive" up. The software part, the boot unlock secret command interface, charging animation, lock screen off, desktop icons, notification control center, setting interface, etc. have been specially customized, integrating Conan elements, for Conan fans, each operation is very ritualistic.
2020 is linked with EVA, 2021 is the choice of Conan, OPPO in the play of the circle this piece is really very good. This time is still a limited edition of 10,000 units, basically no seconds, in fact, in more than tens of thousands of units I think the same to sell out, but that makes the limited amount of weight less heavy, and obviously this linkage is not to sell how many products, earn surface value, but in the more far-reaching hidden value, and Conan Dream linkage to expand the brand image and establish a brand image play a great role, which should be the purpose that OPPO really wants to achieve.
The most hardcore mobile phone - AGM G1 series
Speaking of the AGM brand, many people may not have heard of it, perhaps through Wu Jing's movie "Wolf Warrior 2" to know that it is a mobile phone brand, most likely never touched its products. As a niche brand, AGM has been focusing on the very niche field of outdoor mobile phones, and is committed to handing over the best outdoor mobile phones to every outdoor sports-loving user, and has previously launched a very hardcore X series of three-proof mobile phone products. This year they brought the AGM G1 series, whose configuration success caught my attention, and the G series is more extreme and hardcore than the X series.
Like the X series, AGM G1 series adopts a very tough design style, and not only looks hard, it is really hard, the series uses a 0.85mm thick Diamond screen, which makes it have a stronger ability to resist falling, as well as metal integration to strengthen the fuselage, using a large area of metal to reinforce the screen, motherboard, battery, chip, etc., as well as a high-toughness C-type protective angle, passed the American Standard 810H protection standard, so that it has 1.5 meters 6-sided anti-fall protection capabilities. The fuselage has reached the IP68 and IP69K protection standards at the same time, can be soaked in 1.5 meters of water depth for 1 hour, and can resist 100BAR (1BAR is equal to 1 kg) of 80 degrees Celsius hot water washout.
In addition to being anti-drop and waterproof, it is also very anti-freeze, G1 series also uses ultra-low temperature battery batteries, 6200mAh large capacity, can be used normally in an environment of -30 °C for a day, and intermittently used at -40 °C.
The AGM G1 series contains both the G1 and the G1 Pro, the difference being that the latter has thermal imaging and the former does not. The Pro version adds a stand-alone thermal imaging module that allows you to test the temperature of objects around you or to determine if dangerous creatures are coming from the outdoors. Both versions have an infrared lens in the rear lens that can shoot in a lightless environment or be used to monitor if there is a hidden camera.
In addition, G1 and G1 Pro have laser ranging (ranging version) and glare flashlight (headlight version) two different configurations for choice, laser ranging supports measurement distance within 20m range, measured data includes length, area, volume, strong flashlight can provide 120 lumens of brightness, is the general mobile phone several times. In other configurations, it also has a Snapdragon 480 processor, L1+L5 dual-pinning satellite positioning, 3.5W audio and so on. It is worth mentioning that the weight of G1 and G1 Pro is 360g and 370g respectively, so that a half-pound machine is not nothing at all, which has fast eight two, on the weight of this year absolutely does not lose any products.
For such a product, we can not use the eyes to look at the general mobile phone to judge the good or bad, for ordinary users, it is not worth choosing, but for outdoor users, but it has the general mobile phone does not have the ability to waterproof, anti-fall ability, antifreeze ability, laser ranging, glare flashlight, infrared photography, thermal imaging in the outdoor environment can also provide a unique role, it is indeed heavy, but the weight is reasonable, there is no problem, the configuration is indeed not high, but enough to meet daily use, also OK, As an outdoor mobile phone it is qualified. Of course, the reason why it impressed me is not only its hardcore configuration and function, but more importantly, focusing on such a very niche area as outdoors is doomed to not gain a large market share, but even if only 0.1% of people have demand, there are brands that are willing to insist on creating better products, which is very rare.
The most familiar mobile phone - realme full range
In recent years, smart phones have begun to enter the stock market, the competition can be said to be very fierce, although there are constantly brands falling, but there are also new brands born, that is, realme. Realme was born in 2018, initially focusing on overseas markets, and in 2019, when 5G ushered in the first year of commercial use, it launched an impact on the domestic market, and its products focused on the "leapfrog" experience, which has a high cost performance. In the domestic market for nearly 3 years, realme has gained a firm foothold and has a relatively rich product line layout. In the past 2021, realme has given me the feeling of being very familiar, not because it impressed me very much with a product, but because I can see it everywhere.
In 2021, realme's various product lines have ushered in updates, and the configuration and price of each product are eye-catching, so that more users know and understand the brand, and first mix their faces. In the major e-commerce platforms, but also with high cost performance by many consumers favor, you can fight with veteran manufacturers online, in shopping festivals like 618, double 11 and various e-commerce platform activities, but also always bring some small surprises, frequent explosions. As a XX user worth buying, I often brush up on the preferential information about realme products, and even want to place an order many times to get on one, but it is really a bit tiring to go out and install three mobile phones.
For realme, the cost-effective road can be adhered to and continued, but smart phones have entered the stock market, although the arrival of the 5G era has played a certain role in promoting, but the continuous tightening of the overall market is inevitable, competition will only be more intense, and the share of the high-end market has an upward trend, which is both a good opportunity and a greater challenge. At the press conference that just ended some time ago, realme said that in the future, it will carry out high-end efforts and adjustments in the three aspects of "channels, products, and research and development". In terms of product lines, in the future, gt digital Pro series will cover high-end people and prepare to enter the high-end market.
In the past year, many domestic brands are trying to force on the high-end market, increased investment but little return, the results are not ideal, after the fall of Huawei, no domestic brand has taken over the banner of the high-end market well, Apple has become the biggest winner. As a young brand, the disadvantage of realme is that the volume is not as large as the head manufacturer, and there is a gap in hard power, and the advantage is that it is young, more malleable, and has a large space to play. "Lessons from the past, the master of the rear car", how to accurately cut the knife on the cake of the high-end market, play to the advantages, and avoid the disadvantages, is the most important thing that Realme needs to think clearly.
Write at the end
Today's mobile phone market, configuration homogenization is becoming more and more serious, the basic parameters you can do, other manufacturers can also do, how to create characteristics on this basis is particularly important, unique technology, focus on a certain field, difficult to refuse the price, cross-circle cooperation and so on may let consumers remember. Everyone's needs for mobile phones are different, and the perspective of looking at products is also different, so the products that impress everyone are definitely not the same, or that sentence, everyone is harmonious and different.