As China's international economic, financial, trade, shipping, scientific and technological innovation center, Shanghai has always been regarded as one of the most developed cities in China, the location of the shipping hub and unique historical background, but also made Shanghai a very innovative spirit, more easy to accept the new things of the bustling metropolis. So in such a big environment, what are the unique tastes of the Shanghai people for the car, which is a vehicle that is both practical, face-saving and enjoyable to drive? After decades of development, which cars in Shanghai have the largest number of cars today? Today, we will talk about the people of Shanghai and the car
First of all, let's take a look at what are the most owned models in Shanghai as of 2020! As can be seen from the above table, the largest number of existing models in Shanghai is actually Volkswagen Langyi! The number of vehicles is close to 140,000, which is 37,000 more than the second-place Buick GL8! Through the ultra-high ownership of Langyi, it is not difficult to see that the matter of liking Volkswagen is not a unique preference of Beijingers, but the people of Shanghai will prefer SAIC Volkswagen, a local car company.
The second-place GL8 was somewhat unexpected, with as many as 100,000 ownership. According to our analysis, in addition to SAIC-GM being a local car company, another important factor is that Shanghai is the most prosperous city in China, with a large number of companies, enterprises, exhibitions and performances, so the demand for business reception is very strong. The Buick GL8 is the absolute hegemonic model in China's business reception market, and it is very reasonable to have a high amount in Shanghai.
The Passat, which ranks third in ownership, is also a representative model of SAIC Volkswagen, a local car company in Shanghai, and the characteristics of IKEA and the ultra-high popularity that have been in China for many years make the high ownership very reasonable.
The same is true for Volkswagen Santana, who is one of the first to enter China and is also a local company in Shanghai, and Santana's ownership in Shanghai is also very large, with as many as 89,000 units by 2020. However, today's Santana is not the predecessor of the Passat in the early years, "Bansang", but a special sedan based on the Polo platform, with a starting price of 86,900 is also the cheapest car in the Volkswagen brand in China.
Interestingly, as a model with less high sales, the Skoda Octavia has 76,507 units in Shanghai, ranking fifth. This kind of model, which is not popular in other cities, can also gain good sales in Shanghai, which also shows the advantages of local car companies such as "SAIC Volkswagen Skoda".
In addition, SAIC Volkswagen Tuan also ranked 7th with 72,617 units. This is mainly because there are a large number of local taxis in Shanghai that use Touran, and some people have experienced the good of Touran's MPV model in taxis, which in turn has boosted Touran's recognition in the private car market.
It is not difficult to find that in the top ten in terms of ownership, except for the Audi A4L, which ranks 10th, the remaining 9 models are all joint venture brand models of SAIC. In fact, this situation is not only because the Shanghai people have great support for local enterprises, but also because among the joint venture brands of the SAIC series, Volkswagen and General Motors are brands that are loved by consumers in China, and even if they look at the whole country in Shanghai, the sales of these two brands are also very good.
In terms of manufacturer attributes, joint venture manufacturers still account for the majority of the ownership in Shanghai, accounting for 70.41%, which is 2% higher than Beijing. The second is the independent brand, accounting for 17.68% of the ownership, 1% lower than Beijing. In addition, pure import brands accounted for 11.25% of Shanghai's ownership, about 1.5 percentage points lower than Beijing's share. WFOE accounted for 0.66% in Shanghai, compared with 0.24% in Beijing.
Considering that the current domestic and foreign wholly-owned brands are only domestic Tesla, so we can see that Tesla's local popularity in Shanghai is still very high, from the end of 2019 domestic Tesla listing to the end of 2020 statistics in this article, in just 1 year, Tesla's share in Shanghai reached 0.66%, according to the data of the total number of 4,994,863 vehicles in Shanghai in 2020. Tesla alone has nearly 33,000 units in the Shanghai area, which is a very exaggerated number for a single municipality!
Specific to the car series, the German system won the shanghai ownership championship with 37.57% of the proportion, which is indispensable to the contribution of SAIC Volkswagen, as well as BBA, Porsche and other German luxury brands.
Unlike the situation presented by the second place of Japanese cars in Beijing, the second car series in Shanghai is the American system, accounting for 20.57% of the ownership. Considering that the three major American car companies of Buick, Chevrolet and Cadillac are all local car companies in Shanghai, and the rising star Tesla is also an American brand that has built a factory in Shanghai, it is also reasonable for the high ownership of American cars in Shanghai.
Our own brands are only followed by a gap of 1.33%, which is indispensable to the contributions of SAIC And BYD. Since Shanghai currently adopts the policy of free license of pure electric models and plug-in hybrid models that meet the corresponding conditions, SAIC Motor has launched many new energy models for Local Policies in Shanghai, and BYD, as a veteran new energy vehicle company in China, is naturally very adapted to local policies.
In terms of ownership, the proportion of Japanese 14.98% is not so popular in Shanghai. This may be related to the practical tone of Japanese car owners, which is not in line with the preferences of Shanghainese petty bourgeoisie. In addition, because Volkswagen, the rival of "two fields and one production", has the advantage of local enterprises, Volkswagen's hot sales will naturally crowd out the living space of Japanese cars. What's more, for shanghai wealthy people who want to buy luxury brands, the choice of Ashkenazi is also much more than that of Japan, so the overall ownership of Japanese is naturally relatively low.
The proportion of Korean cars in Shanghai is also pitifully low, you know, Beijing Hyundai relies on its localization advantages in Beijing, but it has helped Korean cars to win 6.91% of the ownership. In Shanghai, there are only 3.64% of Korean cars left!
Specific to the form of energy, as of 2020, gasoline vehicles still occupy an absolute leading position with decades of accumulation, accounting for 90.1%. However, this data is slightly lower than 92.23% in Beijing, which also shows to a certain extent that the acceptance of new energy vehicles in Shanghai is higher.
Gasoline is followed by plug-in hybrids, accounting for 4.76% of ownership. In contrast, the number of mixed cars in Beijing is only 0.13%, which is even less than a fraction of Shanghai. In fact, this is mainly because before in Shanghai, the plug-in mixed car has a direct exemption from the index on the card policy, so many users in order to solve the index problem to buy the plug-in mixed model. However, it should be noted that from March 2021, Shanghai has implemented a new policy of plugging in mixed cars, and users must have fixed charging piles if they want to buy plug-in mixed cars without licenses. As soon as this policy came out, it was also a screening out of some users who drove plug-in hybrid models as pure gasoline vehicles.
In terms of the proportion of pure electric vehicles, the ownership of pure electric vehicles in Shanghai is only 3.62%, while the ownership of pure electric vehicles in Beijing has reached 6.21%. This is mainly because plug-in hybrid vehicles also have to use the indicators of traditional gasoline vehicles in Beijing, and only pure electric vehicles can use new energy indicators.
It should be noted that Shanghai's policy of buying and adding mixed licenses will stop being implemented by 2023, so we expect that from 2023, the growth rate of Shanghai's plug-in and mixed car ownership will begin to slow down, replaced by pure electric vehicles.
As of 2020, among the existing models in Shanghai, 5-6 years is a cliff-like gap, and the total number of models in 5 years and less exceeds 3 million units, accounting for more than half. The number of models more than 6 years old has plummeted off a cliff, from more than 600,000 to 300,000 or even less than 200,000. Considering that Shanghai's license plate auction policy has been implemented for nearly 20 years, there is no situation of consumers buying cars on the eve of the original lottery in Beijing, so combined with Shanghai's developed economic situation, it can be known that the consumption ability of the Shanghai people is indeed relatively strong, and most of the vehicles will choose to be replaced at this point in time in 6 years. Of course, this is also the longest year that ordinary family cars are exempted from online inspection.
After talking about Shanghai's ownership data as of 2020, let's take a look at what cars the people of Shanghai are buying in the new energy environment today! As can be seen from the chart above, most of the hot new cars sold in Shanghai in November 2021 are new energy models. Of course, the high sales of new energy in Shanghai actually have a great relationship with the local license policy.
As we all know, Shanghai's fuel vehicle license plates are obtained by auction, in November 2021, the minimum price of a Shanghai fuel license plate is 91,000 yuan, which means that if you have a car purchase budget of 200,000, only 110,000 can be used to buy a car after the auction. In Shanghai, new energy models have a considerable preferential policy and can be directly listed without auction, which is the main reason for the high sales of new energy vehicles in Shanghai.
Specific to the model, Tesla Model Y as one of the most popular new energy models, this car in Shanghai sales are extremely high, in November alone sold 6454 units. You know, in November, Model Y sold a total of 23,698 units across the country, and Shanghai alone accounted for more than 27%!
It was followed by the Tesla Model 3, which sold 2,602 units in Shanghai in November. Since the Model Y was listed in China, the sales volume of model 3 is not so high, after all, the price difference between the two is not large, Model Y has a larger space, and more sought after by the Chinese SUV shape, will naturally be favored by more consumers.
From the hot sales of Tesla's two models, it is not difficult to see the support of Shanghai people for local enterprises and their love for foreign goods. At the same time, it must be admitted that the car purchase budget of the people of Shanghai is still very high. You know, Beijing's top sales of electric vehicles BAIC EU5 and BYD Song PLUS EV, are more than 100,000 models. The tesla Model 3, a hot seller in Shanghai, has a minimum starting price of more than 250,000 yuan, and the starting price of the Model Y has reached more than 280,000!
The No. 3 model is the BYD Song PLUS DM-i, a compact SUV with a plug-in hybrid system. At present, mixed cars can still enjoy the license-free policy in Shanghai, so there are still many people who buy. In addition to the policy advantages, the use of DM-i system Song PLUS also has a very low power loss fuel consumption, less than 150,000 starting price is also most consumers can afford, the high sales volume is not surprising.
The highest-selling fuel vehicle in Shanghai in November was the Buick GL8, which may be unexpected by many people, but as mentioned earlier, considering that Shanghai is China's economic center and the demand for business reception is extremely strong, the Buick GL8 will naturally become a "just need" existence. In addition, buick GL8 belongs to SAIC-GM and is a local company in Shanghai, and it is very reasonable that sales can be so high.
The no. 5 model is the Volkswagen Langyi, also a model from the SAIC joint venture brand. In fact, not only Shanghai, but also the entire Chinese market, Langyi's sales are very high. Big brand, cheap price, spacious space, Langyi is a good choice whether it is used as a family car or to drive an online car.
Through the above comparison between the energy form of Shanghai's new models in 2021 and the energy form in 2020, it can be seen that although gasoline vehicles still occupy half of the energy form with a sales ratio of 55.98% of new cars, it has shown a cliff-like downward trend compared with the previous high proportion of 90.1%. At the same time, the proportion of pure electric vehicles, which previously accounted for only 3.62% of the total, also jumped to 28.44% in the new models in 2021. In other words, nearly 1/3 of the models sold in Shanghai in 2021 are pure electric vehicles. Compared with the surge of pure electric vehicles, the growth rate of plug-in mixed cars is not fast, and the proportion of new car sales in 2021 is only 11%, compared with 4.76% in 2020, there is no high growth rate, and with the cancellation of the future plug-in mixed models, the proportion of plug-in mixed cars is bound to be further reduced.
After some analysis, it is not difficult to find that as China's economic and trade center, the automobile consumption habits in Shanghai are indeed unique. For example, among the top 10 models in terms of ownership, there are 9 models of local car companies in the SAIC car industry. In the era of new energy, the people of Shanghai, who have super consumption power, also prefer relatively high-end Tesla models, while Japanese cars that are relatively popular in Guangdong and Beijing have a weak presence in Shanghai. From this point of view, due to different environments, policies and cultural differences in each region, it will form completely different car buying preferences, I don't know what brand and model ownership is the largest in the city where the students are located?