After the first-line | fun noodles, Lu Zhengyao's new entrepreneurial project entered the field of prepared dishes

Lu Zhengyao

Tencent News "Frontline" Tang Yuanyuan

On January 10, Tencent News "Frontline" learned that Lu Zhengyao's entrepreneurial project Tongue Technology (Beijing) Co., Ltd. (hereinafter referred to as Tongue Technology) officially announced the launch of the home business "Tongue Tip Workshop" to enter the prefabricated vegetable industry. The first "Supermarket 3.0" store of the Tip of the Tongue Workshop opened in Beijing on January 10, 2022.

Through the innovation of business models and the application of technology, the company optimizes the cost structure, subverts the customer experience, and fundamentally solves the pain points of consumers' "difficulty in cooking".

The tip of the tongue workshop purchases first-hand fresh raw materials through the origin, processes them into semi-finished products using advanced technology, freezes or refrigerates them for storage, and transports them to retail terminals in the cold chain. After the customer purchases, it can be easily cooked with traditional kitchenware or new kitchen utensils to become a delicacy.

The product form of the tip workshop includes pre-made ingredients and quick cooking dishes to meet the diverse culinary needs of different consumers.

Among them, pre-prepared ingredients provide three different degrees of pre-treatment ingredients for consumers who have a cooking foundation but are troubled by preparing dishes, including pre-cut ingredients, basic pickled ingredients and deeply processed ingredients; quick cooking dishes focus on consumers with poor cooking skills or limited time, and are divided into ready cooking and instant heat products.

The Tip of the Tongue Workshop advocates "everyone can easily become a chef". That is, cooking products standardize Chinese cooking, providing A package of main ingredients, B package of accessories side dishes, C package cooking sauce, consumers can cook through simple steps, three minutes to make a dish.

For the lazy people, we have also developed instant heat products to make it easier for people who can't cook and don't want to cook to eat hot food.

In addition, in addition to the cooking methods of traditional kitchen utensils, the tip workshop also provides more innovative cooking solutions, adapted to a variety of new kitchen equipment such as air fryers, integrated cooking machines, blenders, etc., which can make consumers easily realize "20 minutes a table".

Since the products of the tip of the tongue workshop are assembled in combination, they can be flexibly combined according to their needs, and cooperate with the browsing and purchasing methods of online APP, which greatly liberates the display space and storage space of the store. Unlike the traditional display supermarket, which requires area, the tip workshop can easily open a store with a minimum of only 8 square meters.

According to reports, adopt the franchise development model, and fully empower channel partners to develop business, including online traffic import of offline stores, new customer development subsidies, entrepreneurial loan support, intelligent business platform sharing, etc.

The tip workshop has set up eight product research and development centers throughout the country and two flavor tasting centers led by veteran Liu Yiwei.

Tongue Technology was founded in August 2020 and is headquartered in Beijing. On August 8, 2021, the company launched the store business brand "Fun Noodles" (later renamed "Fun Bayu"). Lu Zhengyao, founder of China Car Rental and Luckin Coffee, is the chairman of the Tip technology strategy committee.