Sales increased by more than 30% month-on-month! Great Wall Motors: Lack of core relief! Several new models will be unveiled

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Wind data shows that as of the close of trading on January 7, Great Wall Motor reported 45.17 yuan / share, closing up 1.26%, and once rose more than 5% intraday, with a total market value of 340 billion yuan. On the news side, the production and sales data disclosed by Great Wall Motors shows that sales in December 2021 increased by more than 30% month-on-month.

Image source: Wind

China Securities News reporter learned from the relevant staff of Great Wall Motors that the recent shortage of automotive chips has eased, which has boosted the company's production and sales. From the end of 2021 to the beginning of 2022, the number of store traffic has increased significantly.

Chip shortages eased

According to the production and sales data of December 2021, Great Wall Motor sold 162,400 new vehicles, an increase of 8.2% year-on-year and 32.5% month-on-month. In the whole year of 2021, Great Wall Motor sold more than 1.28 million new vehicles, an increase of 15.2% year-on-year, and overseas sales of 142,800 units, an increase of 103.7% year-on-year, accounting for 11.1% of sales.

In 2021, affected by the shortage of automotive chips, the production and sales of the global automobile manufacturing industry are under pressure.

Industry insiders pointed out that due to the shortage of chips, some consumer demand was suppressed in the early stage, and the market was once in a state where supply determined demand. With the improvement of the lack of cores, new models of car companies continue to be introduced, which will stimulate greater consumer market demand.

It is understood that in 2021, Great Wall Motors launched a number of replacement and new models such as Haval Red Rabbit, Haval Divine Beast, Wei brand Ma qi duo, Wei brand latte, Wei brand mocha, tank 300 city version, tank 500, Euler good cat GT, etc., and promoted the establishment of the tank brand and the debut of salon cars to meet the differentiated travel needs of users.

From the sales point of view, haval brand sales in December 2021 was 94,387 units, down 10.52% year-on-year, 2021 cumulative sales of 770,000 vehicles, an increase of 2.64% year-on-year; WEY brand sales in December about 10,000 units, an increase of 0.34%, 2021 cumulative sales of 58,300 units, down 25.65% year-on-year; Great Wall pickup truck sales in December 25,000 units, an increase of 15.70%, 2021 cumulative sales of 233,000 units, an increase of 3.56% year-on-year The Euler brand sold 21,000 units in December, an increase of 64.19% year-on-year, and a cumulative sales volume of 135,000 units in 2021, an increase of 140.00% year-on-year.

The relevant person in charge of Great Wall Motors said: "In 2022, there will be many models that consumers expect to be listed, such as the current very popular tank series, tank 600, tank 700, tank 800 will be launched this year. The very popular Euler series will also have new models such as the Lightning Cat launched this year. ”

Soochow Securities Research Report pointed out that looking forward to 2022, more than ten new models of the six major brands of the Great Wall have been listed one after another, high-end intelligent electric vehicles have been increasing, and sales are expected to continue to break through.

Accelerate the transformation of electric intelligence

It is worth noting that in December 2021, Great Wall Motor sold 22,400 new energy vehicles, and from January to December, it sold 137,000 units, accounting for 10.7% of the total sales, a record high.

In recent years, Great Wall Motors has continuously increased its investment in electrification and intelligence. In terms of electrification, Great Wall Motor Dayu battery technology released, and free of charge to the whole society to open a number of patents to ensure user safety to the greatest extent; cobalt-free battery pack to achieve mass production and loading, to promote the new trend of power battery cobalt-free; Great Wall Motor also released hydrogen energy strategy and hydrogen lemon technology, the establishment of an international "research - production - storage - transportation - plus - application" integrated supply chain ecology, the potential energy "beyond - Shenzhou 200" high-power fuel cell engine and other technical products and other heavy debut, accelerate the commercialization of hydrogen energy.

In the field of intelligence, Great Wall Motors officially upgraded and released Coffee Intelligence 2.0, including 1 intelligent hub (new electronic and electrical architecture) + 1 powerful cornerstone (intelligent wire control chassis) + 3 major intelligent upgrades (intelligent cockpit, intelligent driving, intelligent services), realizing Great Wall Motors' leap from perceptual intelligence to cognitive intelligence era. The Coffee Intelligent Ecological Alliance was formally established to fully integrate the cross-industry ecological resources in the upstream and downstream of the automotive industry, inside and outside the industry, and provide users with customized and personalized intelligent products and services.

Dongxing Securities pointed out that the landing and mass production of electric intelligent technology is the effective output of Great Wall Motor's research and development investment for many years, and it is the core competitiveness of the company to seize the new track of future development.

Editor: Zheng Yashuo