On July 24-25, the Lynk & Co Fresh Car Festival was successfully concluded in Zhongshan City, Guangdong Province. At this event, Lynk & Co not only exhibited many models such as Lynk & Co 01, Lynk & Co 02, Lynk & Co 03, but also dedicated a number of value-added car purchase benefits, so that consumers can enjoy the best quality car purchase service at the most transparent price, and complete the sweet process of purchasing Lynk & Co's car in a warm, happy and reassuring state of mind.
How to attract young people? The "tide" from the outside to the inside!
Nowadays, post-90s young consumers have become the main force in the automobile consumer market, they are full of curiosity and exploration of new things, and the pursuit of technology, fashion, trends and self-identification characteristics are becoming the main focus of the rejuvenation of automobile brands.
From the very beginning of its establishment, Lynk & Co Automobile has made "planting grass" young consumers its primary goal. Taking Lynk & Co 01 as an example, in terms of body styling, the family-style front face shape of "Urban Skyline", with a front grille with rich details, the "energy crystal" taillights arranged in a matrix and the iconic "Northern Lights" LED daytime running lights, the unique shape highlights the design concept of Lynk & Co's "trend".
Of course, the tide displayed by Lynk & Co is not limited to the product level, but also a full range of infiltration. From brand to product, from marketing to after-sales, from ordinary staff to business executives. Whether it's a press conference or a car show stand, Lynk & Co will make his target customers find resonance.
If you have been to the Lynk & Co Center or Lynk & Co Space, you will find that both the decoration style and the staff dress up are different from the traditional car 4S shops.
At the Lynk & Co Center, consumers can not only play games and drink cocktails, but also see boutique clothing and accessories in addition to cars. It can be said that the tide of Lynk & Co is a kind of tide in the bones.
Fans rejoice, good gifts do not stop
With the theme of "Fresh Car Festival", this time Lynk & Co Automobile not only exhibited the highlight models, but also brought a lot of interesting, material and product trend life interactive experiences to the audience, which not only let you see, but also let you play. The booth became a punch card place, the scene was full of fun and popularity.
At the same time, in order to give back to the support of consumers for the Lynk & Co brand, Lynk & Co also prepared car booking gifts, coupons, participation awards, sign-in gifts and so on for users on the spot. At the same time, the scene also carried out lottery activities from time to time, and many friends who participated in and won awards were greatly addicted.
The most important thing is that this event is that Lynk & Co Automobile brings its entire range of models to transparent prices and intimate car purchase services, so that consumers can get real benefits. Mr. Li, who is about to become the owner of the car, said: "I compared many models before buying a car, and my purpose is also very clear, the shape is good, the interior should have a sense of technology, the sitting should be comfortable, and the most important thing is that the quality of the vehicle should pass." The reason why I chose Lynk & Co is because it not only looks very good, but also the configuration is also in line with the current trend, it can be said that it has everything, the engine and transmission and Volvo are the same, which I am very satisfied with, and it is the best choice to buy Lynk & Co at this price. ”
Kanche said
As a nascent high-end brand that has only been established for 5 years, Lynk & Co continues to refresh people's perception of Chinese brands. Up to now, the cumulative sales of Lynk & Co have exceeded 500,000 vehicles, and its three-year retention rate is the first in China, and it has surpassed Volkswagen in the entire automobile market, second only to Japanese cars.
In just a few years, in addition to the hard power of the product, the user-centered marketing idea is also the key to the rapid climbing and accumulation of good reputation at the sales end. The opening of the fresh goods festival can be seen that Lynk & Co is committed to establishing a long-term and equal communication relationship with users, and truly achieving a full-cycle intimate service experience from car purchase to car use, and even to car replacement.