On January 8, the Haval X DOG mass production model officially debuted as the new identity of "Haval Cool Dog".
In mathematical equations, the X symbolizes the unknown. Therefore, in the demonstration stage of the concept car, Haval X DOG invited all young people who are willing to explore the unknown to interpret the infinite possibilities that "X" can bring to the new car, and inject the concept of Chao Dare into the product gene to meet users with a new "cool" image.
The Haval Cool Dog continues the "daring power aesthetic" design of the concept car, and the whole vehicle shows the distinctive daring power with the style of the functional battle robe.
Inspired by the cross starlights in astronomy, the design of the polar starlights in the nose can show the way forward in the endless wilderness. The side of the body adopts the design of the ridge ridge and the angular waist line, such as the lofty mountains and the mountains, the edges and angles are clear, highlighting the product concept of the new car daring to climb the challenge, and this is also the life label of the daring youth. Custom-designed chain link boots with two-color wheels give adventurers a sense of security as stable as chains.
With the blessing of the new trendy cool image, Haval Cool Dog has aroused heated discussion among young consumers as soon as it was released, successfully leading the new trend of the automotive industry.
In today's context, the lifestyles of Gen Z young people are also becoming more and more different. In life, they dare to be enterprising and dare to create, they are not satisfied with an identity, nor are they satisfied with a style, and they are not satisfied with being stuck in a corner. Their curiosity about the unknown world in pursuit of cool experiences, and this dare to explore life attitude also drives these new generations to dare to pursue a cooler and more dazzling wonderful life.
To this end, Haval Cool Dog in the product demonstration stage opened the "dare tide camp" series of activities, openly invited all young people to join together, during the three-month activity, a total of more than 10,000 netizens participated in the "dare tide camp" activities, become the product of the dare tide to create officials, face to face communication with the product team, express their beautiful reverie and expectations for this "cool" car.
In December, Haval Kugou's "tidal release with courage to move forward" for intended users was also opened in Beijing, Chongli, Hainan and other places in the north and south, through tidal graffiti, skiing, catwalk, surfing and other activities, Haval Kugou let more new generation consumers feel the unique "dare" gene of Haval Kugou.
At the same time, the online quiz activity finally named by Haval Kugou was also opened simultaneously on the Haval Zhijia APP and platforms such as Weibo and WeChat, and the product style of Kugan successfully attracted widespread attention. These initiatives can not only explore the personalized needs of users in depth, but also show them a cooler and more exciting life, and promote the evolution and innovation of the "dog category".