If you say that the treatment of car brands in various regions of the world is really a difference between cloud and mud, for example, some brands of cars are protagonists or star models in foreign countries, and when they enter the country, they can only be excluded from the scope of consumer consideration. This has something to do with the brand's reputation in the region, popularity, sales methods, maintenance costs, and the concept of car purchase by consumers in various countries. For example, there are several car brands, including their models, although their own strength is not weak, but in the country is not popular.
1. Subaru
Subaru can be described as a typical example of the large difference in sales of domestic and foreign car brands, which are very insistent on the word "feelings", and this insistence is concentrated in horizontal opposed engines and four-wheel drive technology. Among the ten most valuable four-wheel drive models selected by the US media, the Subaru model occupies 5 places. However, it is precisely because of this insistence that the Chinese people, who prefer large spaces and cost-effective models, seem to be not quite right with Subaru. Moreover, Subaru, which is "managed" by Toyota, is in a relatively awkward situation in terms of positioning and sales methods in China, with poor management of sales channels and high maintenance costs, so it is no wonder that no one cares. It seems that if it wants to open up the situation at home, Subaru still needs to "break and stand up".
2. Citroen
In Europe, if any brand is the backbone of the automotive market, Citroën is naturally the norm. Unfortunately, Citroën is obviously more like a "partial student". After achieving excellent results in Europe, but after coming out, it can only be mixed into a pass, and this "pot" will inevitably be thrown to the French who have always liked to be unique in model design. However, as far as Citroën itself is concerned, the distribution of product lines is uneven, and many models of the market are not involved; the replacement is slow, and the efforts in the Chinese market are not deep; quality control problems appear frequently; the domestic positioning is not clear, there is no clear brand characteristics, etc., which make Citroën's performance in the domestic market appear somewhat embarrassing. However, after Citroën "woke up", the launch of Tianyi was loved by many people, indicating that Citroën itself still has the ability to do better.
3. Acura
Acura this brand can be miserable to what extent, from its popularity in the country can be seen, in fact, many Chinese people have not even heard of this brand, walking on the road to see Acura cars, it is likely to mistakenly think that Changan ... As a luxury brand under Honda, Acura's models are one notch higher than Honda models, which is also the selling point that it can trust. However, due to the low brand influence in China, few sales channels, poor publicity, coupled with the first generation of models that entered the country, its interior is really a bit "old-fashioned". All in all, triple-digit sales in a single month are hard to describe.
4. Skoda
If there are any brands in China that are "unsatisfactory", Skoda is definitely in the first place. Skoda not only has a relatively excellent product force, the product line is also evenly distributed, and even the price of the same class of models is lower than that of Volkswagen, but it can only survive under the aura of Volkswagen. In fact, Skoda's brand influence and appeal in China are far from enough, and even the model Octavia, single-month sales are also on the verge of breaking 10,000, after Langyi changed the MQB platform, Octavia's situation is even more difficult.
5. Chevrolet
Chevrolet is almost a "street car" in the United States, and you can see Chevrolet cars in many movie blockbusters. Entering the country, the aura of the "eldest son" of GM was suppressed by the "little brother" Buick. Unlike Buick's domestic marketing methods, Chevrolet did not use the large-displacement models sold in the United States as the main force, but mainly used small-displacement models. There is no distribution in the high-end field, the entry-level compact car Covoz has only been on the market in the past two years, and the explorers who have been given high hopes have also gone from full of ambition to discouragement. Moreover, Chevrolet frequently "dived" in China, and people always feel that Chevrolet models may reduce prices at any time, which makes Chevrolet's situation in China seem a little embarrassing. Of course, there are still some people who just don't like the car logo that is easily misinterpreted.
Finally, whether the car wants to say or not, the brand influence does have a great impact on the sales of the brand in a region. After all, if you don't know these models, it's easy to misunderstand their logos, and even treat them as miscellaneous models. What car companies should do is to avoid competition with brands with their own halos, enrich product lines, and launch more product-oriented models in order to occupy a place in the fierce market competition.