Wen | bushes
The source | Lu Shang Confucian Style
Liu Chuanzhi, Wang Shi, Wang Jianlin, Sun Guangxin, and of course Mr. Ren, who has become a banner, there are many veterans of China's business community, many of them are well-known big-money figures, and some were once the richest man in China.
But they're all older generations.
There is a new veteran in Jinan, who chose his own career after retiring from the deputy regimental level, he planted a fruit that most people have not eaten, or even seen or heard of, and has now planted more than 3,000 acres.
Last year, he just tasted the sweetness, but he did not expect that when the epidemic came this year, he ran into trouble.
His name is Li Shuping.
<h1>1. The 24-year veteran of the old district of Yimeng lost more than 700,000 yuan at once</h1>
Everyone knows that during the Liberation War, the old Yimeng District "launched a revolutionary victory with a wheelbarrow."
Li Shuping was born in 1974 in a rural family in the old revolutionary area, and there were many soldiers in his grandfather and father's generation, such as grandfathers, uncles, and uncles. He is a 24-year veteran who retired in 2015.
He wanted to start his own business, and also found 5 veterans with the same idea, and made up more than 1.8 million yuan, Li Shuping paid 580,000 yuan, and was elected as the "leading big brother" - in fact, he was not the oldest in age, the oldest was 76 years old and had been on the front line.
He decided to circulate dozens of acres of land and plant green trees in a village in Wande, Changqing District, Jinan, where he had been stationed for many years. This village is right next to the famous Lingyan Temple.
Through a comrade-in-arms in Shaanxi, Li Shuping learned about a green plant called the stump moon season, which is used as a green tree in many cities. Soon, they spent 270,000 yuan to buy saplings, plant them like babies, and then water them immediately.
This group of veterans, both in cultivation and in the business world, are new recruits. Cherishing the saplings and watering them immediately is a big taboo, because the saplings can only be watered after 3 days after planting. As a result, their baby saplings all rotted to their roots, and only 3 of them survived.
Teacher Ma once said, "Dreams still have to be had, in case they are realized." In fact, many people have said that many people in China who have just started their own businesses say that they have "nothing but dreams."
Li Shuping they belong to this category, the first thing they did, they lost 760,000 yuan of 1.8 million yuan, and the tuition fee was not low.
The hard-earned money has become a pile of dead saplings, and it is said that some veterans' families have opinions.
<h1>2, find a new treasure, a fruit that everyone has never seen</h1> before
After that they tried to do something else, and it didn't work.
Li Shuping was also anxious, he had been in charge of logistics, and he knew a professor at Shandong Agricultural University, who had studied greening and fruit trees for decades.
Li Shuping, who felt that he could not do anything else and still wanted to plant trees, asked experts to help in July 2017.
The professor took the soil back to the test and told him that the soil here was not suitable for cultivating tree piles at all, and told him that a series of crops were not suitable for planting kiwifruit, grapes and so on. Li Shuping was even more anxious: Then you directly told me what to plant?
The professor recommended him a fruit called calcium fruit.
Not only has Li Shuping not heard of this fruit, it is estimated that the vast majority of people have not heard of it.
This fruit is actually not called calcium fruit, but called Ou Li, which is a very close relative of the plum that everyone is familiar with. Although it is called Ou Li, and Europe has no half-cent relationship, it was originally a wild fruit that grew more in the northern foothills of Mount Taishan - Changqing is located in the northern foothills of Mount Taishan, and it is also found in Heilongjiang, Jilin, Liaoning, Inner Mongolia and other provinces, and has just been cultivated in recent years, and no one has planted it in large quantities.
The reason why it is called calcium fruit is because its calcium content is very high, much higher than the fruits that the people see in the market at present, and the calcium it contains is a natural free organic calcium, which is very conducive to human absorption, and has been used as a medicinal material before.
It is said that Kangxi loved to eat this fruit when he was a child, and later sent people to plant it for the imperial family.
Li Shuping decided to try again.
At the end of 2017, he spent another 110,000 yuan to buy saplings and began to grow this strange fruit.
Ten years of trees, a hundred years of tree people. Planting trees is not steamed buns, which can be cooked in a few minutes. How did the money come from? How do you wait until the tree grows and bears fruit?
At this time, he had some business experience, opened 2 restaurants and a company, and used the money he earned to supplement the planting of trees.
If you want to plant trees and open a restaurant, how do you do it?
The introduction to the calcium fruit above is not finished. In addition to the fruit itself, this fruit tree has a characteristic, in the words of the people called "skin solid" - resistant to barrenness, hardiness and drought, not easy to grow insects sick, do not need to apply a lot of fertilizer, in a word, good waiter. A strong laborer, can manage 20 acres.
Why? The tree has an indicator, called the crown root ratio, and the crown root ratio of the calcium fruit tree is up to 1:9.7, that is, if the tree is 1 meter high, its root is 9.7 meters. Ordinary people often say that the roots are deep and leafy, in fact, this is the truth.
This fruit tree is very short, less than 1 meter high. It also has the benefit of being easy to take care of, unlike some fruits, where trees are tall and a ladder is used to pick the fruit.
And the yield is still very high, like grapes, one bunch after another (see figure below). The next year of planting can produce four or five hundred catties per mu, the second year of about 2,000 catties, the third year to achieve a good yield, the yield of about 3,000 catties per mu.
<h1>3, just tasted the sweetness and encountered new troubles</h1>
In 2018, they harvested a small amount of fruit, and in 2019, the production increased significantly.
Everyone has not seen this fruit, how to sell?
Li Shuping exported abroad at one time through a comrade-in-arms in Guangzhou who was a foreign trade partner, and the other party mainly bought it to make jam and so on. This year, they earned 400,000 yuan for fruit alone, which was the first time that trees were planted and harvested.
Li Shuping, who tasted the sweetness, calculated that the harvest per mu could reach about 10,000 yuan, so he transferred more than 3,000 mu of land in other cities in Shandong and Hebei and other places to plant calcium fruit trees.
Just as he was trying to make a big splash, new troubles suddenly came.
The fruiting period of calcium fruit is in July and August every year, and this spring the new crown epidemic struck without warning, and the epidemic situation abroad was quite serious when the fruit was produced, and the order was cancelled.
What is called "a grain of dust of the times, falling on an individual's head is a mountain", Li Shuping really realized.
Moreover, this fruit has not been seen by many people in China, and the taste of direct consumption is average, and it cannot be sold; many countries have not set this fruit into the import directory.
Li Shuping's method is, first, deep processing. He acquired a juice factory to process calcium fruit into fruit juice; worked with canning factories to produce canned calcium fruit; and processed calcium fruit into preserved fruit. He is also ready to produce calcium cider, spending an annual salary of 500,000 yuan to invite a winemaker to lead the way. Calcium fruit is not available at present, because after the wine is brewed, it must be stored for a period of time.
When making canned food, there is no canned fruit in the national standard, and they can only refer to the standards of other canned fruits. Eating crabs is not easy.
He also found that the young leaves of the calcium fruit, after a unique process, are a tea with a high calcium content and easy absorption. The calcium fruit is indeed very wonderful, the leaves are quite brittle, and they are broken at once, because of the high calcium content.
Another way is that they have bred new varieties, new calcium fruit trees grow calcium fruit, the taste is greatly improved, more suitable for direct consumption.
Things are good things, but for Li Shuping, he is now facing two major challenges, one is to find sales channels for deep-processed products such as fruit juice, canned fruit, preserved fruit, fruit wine, tea and so on, which is no longer a problem of planting fruits; the other is to promote new calcium fruit varieties.
The veteran's entrepreneurship has only just begun. #济南头条 #