Sports Big Business No. 2502, welcome to pay attention to the leading sports industry information platform
Global sports marketing event TOP10, we have been the worldwide brand marketing sponsorship, business cooperation, athlete personal endorsement, media broadcast rights, sports event hosting rights and other most important sports business information in the past week to sort out the most meticulous and efficient sorting, and inventory out the top 10 sports marketing events at home and abroad in the past week, to provide professional reference for everyone.
Welcome your attention and put forward valuable comments, you can leave a message or inquiry to our background. The following is a summary of the top 10 and unlisted events in global sports marketing from April 5 to April 11.
10. The NBA 2K League has reached a multi-year partnership with Sony PS5
April 6 news, recently, the NBA 2K League announced a milestone multi-year partnership with Sony Interactive Entertainment, PlayStation5 became the official game console of the NBA 2K League.
Starting this month, 23 NBA 2K League teams and 138 players will play on PS5. This collaboration marks the first time the PS5 console has partnered with the esports league and the first time the NBA 2K League has partnered with a console. The NBA 2K League will start its fourth season in May.
9.S. Bernardo becomes the official mineral water partner of Inter Milan
April 11 news, recently, Acqua San Bernardo officially became the official mineral water partner of Inter Milan for the 2020/21 and 2021/22 seasons. It is understood that the cooperation was led by Sanetti, former captain of Inter Milan and current vice president of Inter Milan Club.
San Bernardo mineral water is produced in the Italian Alps, and according to the agreement, the brand logo will appear in scenes such as the Inter Serie A and Italia Club side LEDs, training centers (men's, women's, youth teams), the club Suning Training Center and the official press conference organized by the San Siro Stadium.
8. Barca Nova Ansu-Fati became the global spokesperson for the YUNMAI cloud wheat fascia gun
On April 9, Yunmai officially announced that Barca player Ansu Fati became the global spokesperson for YUNMAI Yunmai Fascia Gun.
Yun Mai said: "Fati has been focusing on football for many years, just like Yun Mai's unremitting pursuit in the field of sports health. In the future, Yunmai will join hands with Fati to explore the potential of sports, break through the combat strength of sports, and create a legend. Welcome Ansu-Fati to join the Yunmai family and create more possibilities for love together. ”
7. Strategic Cooperation between Zhouming Sports and Manchester City The two sides will jointly discuss professional achievements in the field of sports science and technology
On the afternoon of April 6, the signing ceremony of the strategic cooperation between Zhouming Sports and Manchester City and the 2021 International Smart Sports Venue Forum were held in Shenzhen. Zhou Ming Sports officially became the official LED display strategic partner of Manchester City Football Club.
Scott Munn, Chief Executive Officer of City Football Group China, said: "Manchester City Football Club has always attached great importance to the combination of Etihad Stadium and technology. Through Zhouming's industry-leading LED solutions, the club will further strengthen the carrier advantages such as content and data, and create more value for fans and partners around the world. ”
6. Snooker athlete Yan Bingtao became the global spokesperson of Yuancheng Pu'er tea
On April 7, Chinese snooker athlete Yan Bingtao signed a contract with China's high-end Pu'er tea brand Yuancheng, becoming the global spokesperson of Yuancheng Pu'er tea products.
Rong Yunli and Yan Bingtao, founders and chairman of Yuancheng, jointly expressed their hope that through this cooperation, they will jointly promote the popularization and development of snooker sports and Pu'er tea culture, so that more people can love and participate in the snooker movement while tasting the most mellow Taste of Chinese Pu'er tea.
5. Heat player Achuva joins ANTA Basketball's Z-UP program and has previously signed Wiseman Caruso
On April 8, ANTA basketball officially announced that Heat player Achuva officially joined the ANTA Z-UP program. Anta wrote in the official statement: "Once the best player of AAC, now the hope of Miami's future, he is Presches Achuva, officially joined the ANTA Z-UP program, more ANTA Z force players, stay tuned.
It is worth mentioning that this is already the third NBA player signed by the Anta Z-UP program, after the Warriors rookie Wiseman and Lakers player Caruso have been officially announced.
4. OG Esports Club officially announced that it has joined the BMW family
On April 8, Spain's DOTA2 giants OG Esports Club officially announced that they have joined the BMW family. Previously, BMW had announced its sponsorship of League of Legends teams such as Cloud 9 (US), Fnatic (UK), FPX (China), G2 Esports (Germany) and T1 (South Korea).
Today, BMW is no longer limited to the League of Legends project, and the cooperation with the double champion OG is bound to break through in the field of DOTA2. (See: After sponsoring 5 League of Legends teams, BMW joined hands with OG teams to enter DOTA2)
3. FIFA 2020 game revenue surpasses real football
April 6 news, recently, FIFA (hereinafter referred to as FIFA) officially released the 2020 financial statements. The data shows that due to the impact of the global spread of the new crown epidemic, FIFA's total revenue in 2020 was $266.5 million, down 65% year-on-year. Net loss for the full year was $683 million.
It is particularly noteworthy that fifa's revenue from the field of video games has surpassed that of real football for the first time, and it is the first time that major sports organizations around the world have been organized, which can be called a milestone moment in the international sports world. Compared with many economic units that have suffered heavy losses due to the covid-19 pandemic, the video game industry's ability to grow against the trend can be seen. (See: First time in history!) FIFA 2020 Game Revenue Surpasses Reality Football)
2. China Li Ning 2021 autumn and winter trend release grandly held
On the evening of April 7th, in Zhengzhou, Henan Province, a theater magic city with 21 theaters, "Only Henan Drama Magic City", China's Li Ning 2021 Autumn and Winter Trend was released and held in a grand manner, in the name of sports trends, it strives to present an immersive experience space dialogue that integrates catwalks, live performances and trend parties, and highlights the infinite possibilities of sports trends in the hinterland of the Central Plains that nurtures Chinese civilization.
Xiao Zhan, the global spokesperson of Li Ning's sports trend products, made a stunning "appearance" at the end of the big show, and completed the curtain with a group of creators and models, perfectly releasing the trend energy of China's Li Ning's 2021 autumn and winter series. The scene switches again, and with the DJ on the scene, the atmosphere is instantly adjusted to the first live mode of the party, and the enthusiasm is rekindled. (See: Don't go to New York and Paris, Xiao Zhanyun walked the catwalk, Li Ning "show" had to fly)
1. All-round champion Gu Ailing joined the Three Trees Winter Olympic Dream Team
On April 10, 300 days counting down to the Beijing 2022 Winter Olympics, Sankeshu officially announced the signing of a contract with Chinese freestyle skier Gu Ailing, and Sankeshu Winter Olympic Dream Team added another member of the team.
The cooperation with Gu Ailing is that after signing the Winter Olympic champion Wu Dajing, Sankeshu has once again accurately launched Olympic marketing. Sankeshu Winter Olympic Dream Team will further enhance the new brand image of Sankeshu's healthy, young, green and fashionable brand, jointly applaud Healthy China, cheer for the Beijing Winter Olympics, and cheer for an outstanding life.
Domestic sports marketing summary
◆ Lynk & Co Automobile became the official cooperative brand of LNG E-sports Club
On April 7, LNG E-sports Club officially announced that Lynk & Co Has become the official cooperative brand of LNG Li Ning E-sports Club, and the two sides will join hands to compete in LPL events in the future.
LNG said: Today we are pleased to announce to you that the official designated car @ Lynk & Co Automobile of the Hangzhou 2022 Asian Games has officially become the official cooperation brand of LNG Li Ning E-sports Club from now on, and hereby thank the brand for its support to the team! Lead the function, compete in this gram! In the future, we will work hand in hand with Lynk & Co 06, not only in cars. Everything is ready, and the dust is on the road.
◆ CLB became the first official contact lens partner of UFC China
On April 9, UFC officially announced that Chongqing Kelebo Industrial Co., Ltd. has officially established a cooperative relationship with the world's top mixed martial arts organization UFC, and CLB Will become the first official contact lens partner in UFC China's history.
The partnership will officially open in #UFC 261#, where CLB Will make its first brand appearance in the octagonal cage of the event. Fans will experience CLB's brand and products at the official UFC261 viewing event, and UFC's co-branded packaging products will soon be released on e-commerce channels.
International Sports Marketing Summary
◆ Insurer Travels extends title sponsorship of the PGA Tour until 2030
April 5 news, recently, insurance company Travelers to the PGA TOUR's Flagship Championship title sponsorship extended to 2030. Travelers has been a partner of the PGA Tour since its inception in 1952 and became a title sponsor of the event in 2007.
The deal will make Travels the longest-lasting title sponsor in the event's history. Since Travelers became a title sponsor, the event has generated more than $20 million in revenue for nearly 800 nonprofits.
◆ Ally became the first official banking partner of the Women's Soccer League
April 5 news, recently, financial services company Ally officially became the first official banking partner of the United States Women's Soccer League (NWSL), and will also sponsor the sleeve of the league's 10 teams.
Lisa Baird, the official representative of major league women's soccer, said in an interview: "NWSL and Ally have changed the rules of our respective industries, and in the field of sports sponsorship, the opportunity to demonstrate our shared values and commitment to fair play is a very unique proposition. ”
◆ Swiss watch manufacturer Zenith became the official timing partner of Extreme E
April 6 news, recently all-electric SUV series event Extreme E announced that Swiss luxury watch manufacturer Zenith (Zhenlishi) has become the official timing and founding partner of the event. At each event, Zhenlishi will provide on-site timing directly to the command center, the innovation maintenance area and the strategy room where the generals gather.
Alejandro Agag, founder and CEO of Extreme E, said: "Motorsport's victory is in seconds and I am very excited to be our official partner and provide accurate timing for this event. Zenith is a master of precision and is known worldwide for its timing and superior performance. In the first season of The Extreme E, we can rely on the timing accuracy of the true force time to measure the victory and defeat in a few milliseconds. ”
◆ MLS team San Jose Earthquake and PayPal reached a 10-year cooperation
April 7 news, recently, mls San Jose earthquake and PayPal reached a 10-year sponsorship agreement, which covers the team's home naming rights.
Dan Shulman, President and CEO of PayPal, said: "This is a unique opportunity to partner with valuable sports brands and a strong fan community as we leverage our digital payment technology to collectively redefine the future of live event experiences. ”
◆ Replace Sportradar! Genius Sports became the NFL's official exclusive data partner
April 7 news, recently, the American football league NFL officially announced that Genius Sports will replace Sportradar as its official exclusive data partner.
The multi-year agreement means the UK-based data and technology company will exclusively release real-time statistics, proprietary Next Gen Stats data and alliance official data to U.S. and overseas media companies. Under the agreement, the two sides will also develop a jointly managed technology center.
◆ Getty Images became the OFFICIAL PHOTOGRAPHY PARTNER of the FA
April 8 news, recently, the FA officially announced that visual media company Getty Images officially became its official photography partner.
Under the long-term agreement, Getty will work closely with the FA to deliver a comprehensive visual strategy and support the organisation's 'Time for Change' initiative, which covers the 2020-2024 cycle and aims to make a positive impact on communities across the country. Both sides said they would work together to make football a more diverse and inclusive space.
◆ Infront bids for 139 million euros per year for the rights of overseas media
On April 8, according to SportsPro, Infront competed for the overseas media rights of 139 million euros ($164 million) per year for the 2021/22 to 2023/24 season.
Infront said in a statement: "With the help of the established media distribution network, Infront will enable Serie A to expand its partnerships with regions and countries, thereby accelerating the internationalization of the alliance." ”
The copyright deal does not include the U.S., Middle East and North Africa (MENA) market, where Serie A recently entered into a €64 million ($75.8 million) deal with CBS, and the rights to the Mena and North Africa are being tendered separately.
◆ The Royal Jockey Club has reached cooperation with a number of Unilever brands
On April 8, Ascot Racecourse recently reached a new agreement with Unilever, and the two sides will reach a series of cooperation on the 2021 Royal Ascot event.
Unilever's Dream Dragon Ice Cream has become the "Official Ice Cream of the Royal Jockey Club", and the Royal Jockey Club will also cooperate with Unilever's vegetarian brand "Vegetarian Butcher" and mayonnaise brand "Holomon", which will be able to sell products at the competition site. In addition, Unilever's Weibao antimicrobial products will provide disinfection services for the racecourse.
Note: The images used in this article are from the Internet