The high-end mobile phone market has become a must-fight place for soldiers. If you want to gain user recognition in the high-end market, it is not enough to rely on design and marketing packaging, you need real innovation.
Since its inception, the iQOO series of mobile phones has been known for its strong performance and continuous innovation, and has also won the recognition of a large number of high-end users, which has promoted the sales growth of vivo mobile phones.
And iQOO's sprint to the all-round high-end flagship has never stopped. For example, the iQOO Pro 5G version took the lead in launching 5G; iQOO 5 Pro debuted 120W ultra-fast flash charge; iQOO 8 Pro debuted Samsung material 2K E5 super retina screen, large area ultrasonic 3D fingerprint.
Today, the new iQOO 9 series has once again set a new benchmark for high-end flagship machines in the dimensions of design, charging, and shooting.
The iQOO 9 series features three groundbreaking innovations
iQOO has always led the innovation of high-end flagship machines, and the same is true of the latest iQOO9 series, which once again achieved three breakthrough innovations.
First of all, the unique track aesthetic design effectively strengthens the all-round flagship label. As a masterpiece of strong performance, iQOO not only relies on hardware and experience to win, but also has an iconic track aesthetic design. Since the launch of the first track aesthetic design iQOO 5 in August 2020, the "combination" of iQOO and BMW M Motorsport has become a sign of the powerful performance of mobile phones.
The iQOO 9 series has once again joined forces with BMW M Motorsport to launch the track aesthetic design version, so that the performance of this flagship machine is instantly full.
Second, tough hardware is only for a better experience. As a powerful performance flagship, it must be equipped with top-of-the-line hardware. The iQOO 9 series is equipped with a new generation of Snapdragon 8 processor, 4nm process, which is 20% higher than the previous generation of Snapdragon 8 processor performance and 30% lower power consumption.
In order to fully utilize the performance of this chip, thermal technology is essential. iQOO 9 series adopts the die-waterfall VC stereoscopic heat dissipation system, which can control the temperature within a reasonable range through 100% stainless steel copper plating + 99.999% pure water liquid.
In addition, in order to make the mobile phone faster and the gaming experience better, the iQOO 9 series uses LDPPR5 memory, and also uses the off-screen dual control pressing technology, the high vibration dual X axis linear motor, and the Samsung E5 flexible screen with a refresh rate of 120HZ. This means smoother gameplay, better viewing, and more realistic vibrations.
Third, let sports photography become popular. Mobile phone photography ability has been improving, and the level of shooting still life, landscape and people has been comparable to that of micro-singles. In the shooting of moving objects, such as sports, pets and other scenes, there is still a lack of.
The 50 million ultra-high-definition pixel Samsung ISOCELL, GN5's full-pixel dual-core focus technology Pro (Dual Pixel Pro), which debuted in the iQOO 9 series, can greatly improve autofocus performance. It can quickly capture moving objects in the full focal length and achieve fast focusing, thus making sports photography popular on mobile phones.
From the above analysis, we can see that the three breakthrough innovations of the iQOO 9 series have laid the foundation for its position as a new generation of all-round flagships.
Innovation is endless, shaping the all-round flagship
iQOO mobile phones have gained a foothold in the all-round flagship market, thanks to endless innovation capabilities. Behind the innovation is vivo's continuous investment in technology research and development.
First, iQOO relies on iconic innovations to create differentiated experiences. In fact, from iQOO 5 to iQOO 9, each generation of flagship products has its own signature innovations. In the era of homogenization of mobile phone hardware and software, only differentiation can impress high-end users.
The biggest feature of iQOO innovation is two aspects: dare to be the first and do innovation to solve user pain points. As an all-round flagship, you must use the top hardware, but not all the top hardware can play the best performance, for example, the other side of the most powerful Qualcomm Snapdragon processor is the heat problem, and the other side of the 2K screen with a 120HZ refresh rate is the power consumption problem.
However, in order to provide the performance of the all-round flagship machine, iQOO always "dares to be the first", for example, iQOO 8 Pro is the first batch to use Qualcomm Snapdragon 888+ processor, iQOO 9 Pro uses Qualcomm Snapdragon new generation 8 processor, LDPPR5 memory and overclocked UFS 3.1.
The reason for daring to "eat crabs" is that iQOO has enough technical strength to eliminate the negative impact of high-performance hardware, and this time the iQOO9 series uses advanced technologies such as the largest heat dissipation area and special heat dissipation materials in history.
In addition to daring to be the first, the blessing of "black technology" has made iQOO different. For example, the Multi-Turbo 3.0 process daemon technology used in iQOO 3 greatly improves the smoothness of the mobile phone; iQOO Neo5 can also use the independent display chip to achieve MEMC interpolation function, which increases the game frame rate to a maximum of 120 frames; in terms of improving the game experience, there are black technologies such as Monster Touch dual-control pressure sensing technology and MonsterEngine dual-route motor.
Second, continue to increase investment in research and development to escort black technology. In 2019, vivo proposed that the annual R&D investment was 10 billion yuan, and in 2020, it invested 5 billion yuan to build a global R&D center in Dongguan. At present, vivo has 9 R&D centers around the world.
These new technologies and new products have also been applied to iQOO, for example, the iQOO9 series is equipped with a new system OriginOS.
Obviously, the continuous breakthrough innovation has allowed iQOO to gain a firm foothold in the all-round flagship market, and also allowed vivo to win the No.1 in the Chinese mobile phone market for three consecutive quarters.
epilogue
The high-end flagship mobile phone market is like Everest, and every mobile phone brand is a mountaineer. If you want to climb to the top of the mountain, in addition to hardware equipment, more important is its own quality, which is the ability of continuous technological innovation.
The iQOO series has been racing on the road to the all-round flagship, always bringing the latest technology to the mobile phone industry, so that innovation will never stop. The release of the iQOO 9 series has once again given the high-end flagship machine market an all-round benchmark product.
In the future, the technology will get high-end users, and iQOO is on such a correct path. Its goal is to become a leader in high-end brands in China.
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