China is the region with the largest sales and penetration rate of electric vehicles in the world, excluding Europe. According to the statistics of China Automobile Association, in November this year, the penetration rate of new energy vehicles has exceeded 20%, and the cumulative sales of new energy vehicles from January to November have reached 2.99 million, with a penetration rate of 12.7%. Independent brands, especially the new forces of car manufacturing, have worked hard in their own ways, while joint venture brands are based on a large number of fuel models of the user group, more or less late in the electrification process, but should come eventually, and menacing.
In October 2021, Honda released the e:N brand, and plans to release sales of pure electric vehicles and fuel cell vehicles, which it plans to release will reach 40% in 2030, 80% in 2035, and 100% in 2040. After 2030, all new models launched by Honda in China are electrified models such as pure electric vehicles and hybrid vehicles, and no new fuel vehicles will be launched. Soon after, at the Guangzhou Auto Show, GUANGC Honda unveiled the first model of the "e:N" series, the e:NP1, and became the focus of many new cars. Different from GUANGQI Honda's previous pure electric vehicle models, the e:NP1 is based on a new electric platform architecture and intelligent ecosystem, which is of great significance to the pace of electrification of GUANGQI Honda and opens a new chapter in the brand's electrification strategy.
New electric brand enables e:NP1 to bring a new value experience
The e:NP1 model launched by Guangqi Honda is one of the first products of the new pure electric vehicle brand "e:N", taking the lead in bringing Chinese users a new value experience of "movement", "wisdom" and "beauty" of pure electric vehicles. In the name of the new electric brand "e:N", "e" is energy (power) and electric (electric energy); "N" is New (new) and next (evolution). It is built on a deep understanding of the Chinese market and represents a higher level of driving pleasure.
1, dynamic - e: N Architecture pure electrical architecture
The new intelligent and efficient pure electric architecture "e:N Architecture" inherits the professional movement gene and realizes the core value of "movement". The "e:N Architecture" architecture integrates high-efficiency and high-power drive motors, high-capacity and high-density batteries, exclusive frames for all-electric vehicles, and chassis platforms, and installs these technologies on top of the e:NP1.
The "e:N" series offers "e:N Architecture F" and "e:N Architecture W" two different drive modes of pure electric architecture. Among them, "e:N Architecture F" is based on front-facing front-drive FWD and will be installed in small and medium-sized vehicles. "e:N Architecture W" includes two versions, AWD and RWD, and will be installed on medium and large models.
Among them, e:NP1 is equipped with the front-drive "e:N Architecture F" intelligent and efficient pure electric architecture, which can realize the overwhelming driving performance of human-vehicle integration, light and rapid sensitivity, providing a driving experience far beyond the same level of electric vehicles, and has a perfect embodiment of Honda's sports genes.
The "e:N Architecture F" is a collection of high-rigidity pure electric vehicle frames, three-in-one high-power motors, and large-capacity batteries with a maximum range of more than 500 kilometers. The motor's control program integrates up to 20,000 scene algorithms, which is more than 40 times that of ordinary pure electric vehicles, and easily adapts to the ever-changing driving scenarios.
Honda's aerodynamic and other technologies accumulated in the race challenge have enabled the e:NP1 to achieve sports car-level handling performance, whether it is precise directivity or acceleration responsiveness and smoothness. In particular, in everyday scenarios, through the precise control of the motor driving force, it is perfectly adapted to the road conditions in China.
At the same time, the e:NP1 uses Honda's unique noise reduction technology to cope with low, medium and high bands of road noise, giving the driver and occupant a very quiet space. In addition, in order to allow the driver to further feel the speed, the e:NP1 adds Honda EV Sound acceleration sound wave in sport mode, providing a more exciting acceleration experience from the auditory sense.
2. Wisdom - e: N OS full-stack intelligent control ecosystem
e:NP1 is equipped with the e:N OS full-stack intelligent control ecosystem, which integrates honda SENSING safety supersensitive system and Honda CONNCET 3.0 intelligent guide interconnection system pure electric vehicle special version. This system will change people's inherent concept of the intelligence of Guangqi Honda models, so that the vehicle evolves from passive intelligence to active intelligence, and can grow into an intelligent control ecology of "car understanding people" through continuous learning.
Among them, honda CONNCET 3.0 intelligent guidance interconnection system pure electric vehicle special version, set the real level of voice interaction, car home interconnection, energy management, OTA online upgrade and other more than 20 functions; and, through the mobile phone as the terminal digital key, the door, window, air conditioning, etc. remote control, and to achieve keyless start; in addition, the first time equipped with DMC driver status perception system, can effectively identify the driver status, so that driving more intelligent and safer.
e:N OS full-stack intelligent control ecosystem basically covers most of the functions of current automotive intelligence, and can achieve higher-order intelligence through continuous learning, upgrading, and innovation, which is undoubtedly extremely attractive for young people who like novelties and consumer groups with high demand for intelligence.
A series of cutting-edge technologies displayed by GUANGQI Honda this time make us realize that "traditional" large factories still have strong technical strength in the era of electrification.
3, beauty - e: N Design design language
In terms of appearance, the e:NDesign design language gives e:NP1 a strong aesthetic. The newly designed e:NP1 retains honda's sports genes while incorporating a new dimension of mechanical beauty and electric technology, which is refreshing. e:NP1 uses an aerodynamic body, smooth and sharp body lines for unprecedented visual impact and youthful sharpness. The use of a large number of flat lines, coupled with the slender two headlamps, increases the sense of visual volume.
At the same time, e:NP1 enables the new logo that can be lit by e:N series, and during the charging process, the "Heart beat heartbeat interactive lamp language" moves with the power, and the breath is full of life, like a beating pulse, making technology romantic. These seemingly technologically futuristic, with some romantic features, will strike directly into the hearts of young consumers.
The interior of e:NP1 is more advanced, with a 15.2-inch HD ultra-thin bezel central control screen and a digital cockpit with a 10.25-inch color full LCD dashboard, and a large number of physical buttons are eliminated in the car, and this is the highly integrated intelligence, bringing a minimalist visual aesthetic to e:NP1.
New electrified service system strengthens e:N user sense of belonging
Although the e:NP1 is not the first pure electric vehicle model of GAC Honda, it is based on GAC Honda's exploration of electrification over the years, which is a sign that GAC Honda has opened a new era of electrification. For the arrival of e:NP1, GUANGQI Honda will also create a new "manufacturing, channel, experience" electrification system.
In terms of manufacturing, as a mature car company with a 23-year development history, Guangqi Honda still chooses to build a new high-efficiency, intelligent, low-carbon and environmentally friendly electric vehicle factory for new electrified products, and plans to put into operation around 2024.
In addition to having a more specialized electric vehicle production line, this new electric factory will also rely on Guangqi Honda's more than 20 years of electrification technology accumulation, high-quality manufacturing system and strict car manufacturing process to make e:NP1 and more e:N series products have higher quality reliability and stability.
In terms of channels, as a traditional car company, GAC Honda itself has a perfect sales channel and service system, but in order to let users better feel the unique intelligent electric vehicle charm of e:NP1 and more follow-up products, GAC Honda will combine diversified methods to explore the construction of a new channel model for the era of electrification, and provide users with a more transparent and efficient car purchase and car experience through online and offline linkage.
At present, guangqi Honda has more than 8.5 million cumulative users in the country, which is based on the comprehensive competitive strength and good reputation of Guangqi Honda. GUANGQI Honda is well aware of the importance of user experience, and this new experience of electrification services is an important change that GUANGQI Honda will bring to users, so that consumers have more different and fresh experiences, while increasing more and deeper communication between users and users, users and enterprises. Around the e:N series products, Guangqi Honda will build an APP electric zone, highlight user co-creation, and launch new measures such as travel leasing and value preservation repurchase, so that users have more sense of participation and belonging.
Write at the end:
Under the tide of automobile electrification transformation, GUANGC Honda has formed a situation of parallel development of multiple technical routes. e: As an important strategic model of Guangqi Honda in the field of pure electric power, the NP1 integrates "thousands of pets". The e:NP1, which will be launched in the first half of 2022, not only inherits Honda's more than 20 years of electrification technology accumulation, but also relies on GUANGC Honda's years of technical accumulation and high-quality manufacturing system, coupled with the creation of a new "manufacturing, channel, experience" electrification system, highlighting GAC Honda's determination and confidence in creating an electrified future.