On January 6, 2022, Great Wall Motor released its production and sales data for December 2021, selling 162,369 new vehicles, an increase of 8.2% year-on-year and 32.5% month-on-month. In 2021, Great Wall Motor sold 1,280,993 new vehicles, an increase of 15.2% year-on-year, and overseas sales of 142,793 units, an increase of 103.7% year-on-year, accounting for 11.1% of sales. In December 2021, Great Wall Motor sold 22,354 new energy vehicles, and from January to December, it sold a total of 136,953 vehicles, accounting for 10.7% of the total sales, all of which reached a record high. In 2021, Great Wall Motors achieved sales of more than one million for six consecutive years.
Great Wall Motor's sales volume in 2021
In 2021, standing at a new starting point for the 10 millionth vehicle and 10 million engines off the production line, Great Wall Motors is determined to transform the global intelligent technology company, concentrate on electrification, intelligent technology innovation and global development, deepen category innovation and user operation, improve system strength and ecological construction, and open a new round of high-quality development in 2022.
New brands and new products help the annual performance climb
In 2021, Great Wall Motors will continue to promote category innovation with users as the center, launching a variety of replacement and new models such as Haval Red Rabbit, Haval Divine Beast, Wei brand Ma qiduo, Wei brand latte, Wei brand mocha, tank 300 city version, tank 500, Euler Good Cat GT, etc., and build a category brand with category leadership, promote the establishment of tank brand and the global debut of salon cars, and meet the differentiated travel needs of users.
The Haval brand sold 770,008 units in 2021, up 2.6% year-over-year. Among them, the "national god car" Haval H6 sold 370,437 vehicles throughout the year, and sold 42,787 vehicles in December 2021; Haval big dog sales continued to rise, with annual sales of 100,690 vehicles, and 13,028 vehicles sold in December 2021, continuing to lead the new trend of the times; Haval Shenbeath delivered nearly 7,000 vehicles in the first month of listing, and the potential of explosive models was revealed. In 2021, new cars such as Haval Divine Beast and Haval Red Rabbit have appeared one after another, helping Haval brand category strategy to advance.
Third generation Haval H6
Haval Big Dog
The Euler brand sold 135,028 vehicles in 2021, an increase of 140% year-on-year, and launched 2022 euler black cat, white cat, good cat GT and other new cars throughout the year. In December 2021, the Euler brand sold 20,926 vehicles, and its monthly sales exceeded 20,000 units for the first time, an increase of 64.2% year-on-year, a record high, and it was firmly in the top camp of electrified vehicles. Among them, Euler Good Cat sold 50,931 vehicles in the whole year, and sold more than 10,000 vehicles in December 2021, reaching 10,685 units, an increase of 430% year-on-year; Euler Black Cat sold 63,492 vehicles in the whole year, and 8,056 units sold in December 2021. Since 2021, Euler has renewed its positioning as a "car brand that loves women more", paid attention to the travel needs of female users, and launched a number of new members of the cat family such as ballet cats, punk cats, and lightning cats, and continued to stage product transformation.
Euler good cat
Weipai sold 10,065 vehicles in December 2021 and 58,363 vehicles in 2021, with a cumulative user of more than 450,000. In 2021, new products of the Wei brand coffee family have followed, and Wei brand mocha, macchiato DHT, macchiato DHT, latte DHT have been listed, highlighting the charm of "a new generation of smart cars". Among them, the cumulative sales of mocha is 28,545 units, the delivery volume of Macchiato DHT is steadily climbing, the cumulative sales volume is 5,145 units, and the latte DHT has been favored by the market since its listing on December 17, 2021, with sales of 2,707 units, highlighting the potential of the product. The new generation of retro tide driving Wei brand dream was also unveiled during the year, creating a new trend of retro.
This month, mocha DHT-PHEV will also officially open pre-sale, and the dream of the much-watched Internet celebrity model will also be launched in 2022.
Wei Pai Mocha
Wei Pai Machido
Tank 300 deliveries continued to rise, with 84,588 vehicles delivered for the full year and 11,958 vehicles delivered in December 2021, an increase of 18.3% month-on-month. The tank brand accounts for more than 50% of the market share in China's off-road vehicle market, firmly occupying the top spot in China's hardcore off-road vehicle market.
In April 2021, the tank brand was officially established, creating a new category of "tide play off-road", creating two major product matrices of "mecha technology" and "business luxury", and completing the comprehensive coverage of the high-end off-road SUV market from compact to full-size. In 2022, Tank will continue to adhere to the "user-centric" and continue to create a tide-playing off-road lifestyle for users through category innovation, service upgrades, and ecological co-creation.
Tank 500
Great Wall pickup trucks sold 233,006 units in 2021, an increase of 3.6% year-on-year, and accumulated overseas sales of 43,599 units, a year-on-year increase of 119%, maintaining the first domestic and export sales for 24 consecutive years, and the cumulative global sales exceeded 2 million units. Great Wall Pickup sold 25,033 units in December 2021, an increase of 15.7% year-on-year, with cumulative sales exceeding 20,000 units in 16 months; Great Wall Gun's monthly sales reached a record high of 15,117 units, with cumulative sales exceeding 10,000 in 18 months. The Great Wall Cannon has fully developed two major categories of fashion commercial and passenger leisure, and in 2021, the global version of the passenger gun, artillery, black bomb, brigade gun, locomotive gun, etc. have been listed, and new cars such as full-size pickup trucks, supercar pickup truck concept cars, and King Kong cannons have made a stunning appearance. The Great Wall Cannon has been listed in more than 50 countries and regions on four continents such as Australia, Chile, South Africa, Egypt, etc., and has become a Chinese brand that has obtained a five-star rating under the latest standard of Australian A-NCAP, fully opening the first year of China's pickup truck globalization.
Great Wall Cannon
Full-size pickup
King Kong Cannon
In 2021, Great Wall Motor's newly incubated salon car also made its world debut, opening the industry to launch the "mecha technology category" for the first time, officially entering the luxury pure electric vehicle market. Sharon Motors' first model, the Mech Dragon, made its debut, setting off a mecha storm.
Mech Dragon
3.0T+9AT/9HAT super powertrain leads the way in electrification and intelligent technology
Since 2021, Great Wall Motors has continuously improved in the fields of efficient fuel, hybrid, pure electricity, hydrogen energy, etc., and accelerated the "three wisdoms in one" of intelligent driving, intelligent cockpit and intelligent services, providing a breakthrough core technical foundation for product renewal, Haval, Weipai, Euler, tanks and Great Wall Guns have all achieved vehicle networking application coverage, and the image of the "Great Wall of Science and Technology" has been further consolidated.
At the 8th Great Wall Motor Science and Technology Festival, which opened on June 28, 2021, Great Wall Motor exhibited 112 innovative technological achievements in the field of carbon neutrality and intelligence, and proposed to continue to carry out "large investment in research and development" and invest a total of 100 billion yuan in research and development by 2025 to ensure technological leadership.
The 8th Great Wall Motor Science and Technology Festival opened
In 2021, Great Wall Motor released a high-end powertrain of 3.0T+9AT/9HAT in the field of high-efficiency fuel, and achieved mass production off the production line, the first model tank 500. Lemon hybrid DHT technology is mass-produced and installed on Models such as Wei brand Machido DHT, Wei brand latte DHT, Haval Red Rabbit Hybrid DHT version, etc., setting off a wave of hybrid in the car market. Great Wall Motor's 10 millionth engine rolled off the production line, becoming the first Chinese automobile brand to produce and sell engines of 10 million units. Great Wall Motor's 1.5T lemon hybrid DHT system was selected as one of the top ten engines of the "Heart of China" in 2021, which proves the industry leadership of Great Wall Motors' powertrain technology.
3.0T+9AT/9HAT powertrain
In the field of electrification, Great Wall Motor Dayu battery technology was released, and a number of patents were opened to the whole society free of charge to ensure the safety of global users with the largest range; cobalt-free battery packs were mass-produced and loaded, promoting the new trend of cobalt-free power batteries; Great Wall Motors also released hydrogen energy strategy and hydrogen lemon technology, established an international-level "research-production-storage-transportation-plus-application" integrated supply chain ecology, and made heavy appearances such as "beyond-Shenzhou 200" high-power fuel cell engines and other technical products to accelerate the commercialization of hydrogen energy.
Dayu battery technology released
Hydrogen lemon technology released
In the field of intelligence, Great Wall Motors officially upgraded and released Coffee Intelligence 2.0, including 1 intelligent hub (new electronic and electrical architecture) + 1 powerful cornerstone (intelligent wire control chassis) + 3 major intelligent upgrades (intelligent cockpit, intelligent driving, intelligent services), realizing Great Wall Motors' leap from perceptual intelligence to cognitive intelligence era. The Coffee Intelligent Ecological Alliance was formally established to fully integrate the cross-industry ecological resources in the upstream and downstream of the automotive industry, inside and outside the industry, and provide users with customized and personalized intelligent products and services.
Hive Energy "Beyond - Shenzhou 200" high-power fuel cell engine
Great Wall Motor's smart wire-controlled chassis
Released 2025 Strategy Accelerate self-transformation And globalization continues to advance
In 2021, Great Wall Motors will accelerate its self-transformation and continue to advance to a global intelligent technology company. Great Wall Motor released the 2025 strategy, which will carry out comprehensive and thorough innovation and reform based on the new positioning of global layout, large investment in research and development, great changes in enterprises and large operations of users, and achieve global annual sales of 4 million vehicles and operating income of more than 600 billion yuan by 2025.
2025 Strategy Release
In 2021, Great Wall Motors will continue to reshape the organizational mechanism, creating a 3.0 version of the organizational structure of "strong backstage, large middle office, and small front desk", accurately and agilely linking users, forming a new synergy effect. The new phase of equity incentives has officially landed, with a total of more than 12,000 recipients, covering 50% of core employees, and promoting the transformation of employees into "partners". Accelerate the landing of the "10,000 People Plan" and the "Global Talent Living Water Plan", improve the construction of talent echelons, strengthen the internal mobility of employees, and activate the potential of employees.
Version 3.0 Organizational Structure
Great Wall Motor continued to improve the system ecological construction, strategically invested in Horizon, Tongguang shares, etc., officially entered the chip industry and the core industry of third-generation semiconductors, and accelerated the research and development and mass production of intelligent vehicles.
Great Wall Motor strategically invested in Horizon
Great Wall Motor strategically led the investment in Tongguang shares
At the same time, relying on the industrial Internet, Great Wall Motors deepens the C2B user operation model, focuses on building a new value system for enterprises and users to operate together, and its brands continue to co-create with users to create value for users, achieving two-way empowerment between users and enterprises.
In 2021, Great Wall Motor's overseas sales exceeded 140,000 units, reaching 142,793 units, an increase of 103.7% year-on-year, accounting for 11.1% of sales, with cumulative overseas sales of more than 900,000 vehicles, and the whole vehicle was exported to more than 170 countries, showing the charm of Chinese automobiles on a global scale.
Great Wall Motor acquires plant in Brazil
Looking back at 2021, Great Wall Motor's globalization strategy has accelerated, the Rayong plant in Thailand has officially put into operation, acquired the Plant in Iracemapolis, Brazil, established its European headquarters, and continued to improve its globalization system. At the same time, Great Wall Motors deeply cultivates the advantageous market, continues to maintain its leading position in traditional markets such as Russia, Australia, South Africa, Saudi Arabia, Chile, etc., and actively explores new overseas markets, releases the Thai market strategy and the European market strategy, lands in Egypt, Nepal, Brunei, Pakistan, Laos and other emerging markets, and wins the reputation of overseas users by virtue of the advantages of new products of global intelligent technology.
Great Wall Motor announces its European market strategy
In 2021, Great Wall Motors has been listed on the 2021 BrandZ Top 50 Global Brands in China, winning many first places in 2021 CACSI, the "Top Ten Enterprise Design Centers in China" award, and the 2021 China Top 100 Best Employers, etc., and its enterprise development has been recognized.
Prepare for transformation and look to new heights. In 2022, under the transformation of the global automotive industry, Great Wall Motors will continue to implement the 2025 strategy, take the user as the center and firmly change itself, empower category innovation with scientific and technological innovation, accelerate global development with the new category matrix, strive to achieve the new development goal of "winning the world and leading China", and create a new high for enterprise development!