"One, two and three production" deep integration Xuyi crayfish "transformed" into a comprehensive well-off industry

In the summer, the sun is like a fire in the fields, and the business of Gao Weiyan lobster in Yonghua Village, Xuyi Mudian Town, Jiangsu Province, is booming, and since entering the summer, he has gotten up at less than 3 o'clock every morning to start collecting cages and selling shrimp. "I transferred 650 acres of land this year, engaged in shrimp and rice symbiosis, each mu is more than 2,000 yuan more than the net income of simple rice, this year's lobster market is good, only in the spring I sold shrimp fry to earn nearly 300,000 yuan, the peak period of daily supply is in short supply." Counting the lobster economic account, Gao Weiyan was full of smiles. Mudian Town is one of the main areas of the "shrimp and rice symbiosis" lobster breeding model in Xuyi County, and the number of experts like Gao Weiyan who rely on shrimp and rice symbiosis to get rich has reached 119 households, and the planting area has reached 28,000 mu.

With the large-scale expansion of the symbiosis area of shrimp and rice, the lobster processing industry closely follows the profit-making effect of lobster farming, and the number of lobster deep processing enterprises with sales of more than 10 million yuan in the county has reached 6. Jiangsu Red Fat Lobster Industry Group is a company specializing in lobster deep processing enterprises, products are exported overseas, and constantly open up the international market, has realized the set of lobster farming, research and development, production and processing, lobster trade, training and education, catering chain in one of the deep integration of the first two and three industries, coordinated development of the new industrialization consortium, the formation of a complete lobster industry ecological chain, to create a number of high-quality brands such as "red fat fat" and "Sizhou City".

In January 2017, laid-off worker Rui Feng established a red fat lobster catering enterprise, the company's chairman Rui Feng chose Sizhou City with deep historical and cultural connotations as a representative, using "Sizhou City" + "food" as the name to establish the company - Jiangsu Sizhou City Food Co., Ltd., and became the first person to eat crab in the Vacuum Packaging Industry of Xuyi Lobster. Sizhou City Company set a record for the first national export of cooked quick-frozen seasoned lobster, and the products were exported to Australia, Malaysia, New Zealand, Canada, Cambodia and other places.

In just three years, the lobster catering enterprise has become a well-known enterprise in the industry. Qian Haiwen, head of the enterprise, said: "From January to June this year, the catering income has exceeded 10 million yuan, and this year's annual operating income is expected to exceed 30 million yuan, and next year we will also do bigger and stronger lobster catering." ”

With the large-scale popularity of the crayfish industry nationwide, Xuyi County has made every effort to promote the online and offline sales model of crayfish, formed an industrial development model of "Internet + Xuyi lobster", comprehensively promoted the cooperation between Xuyi lobster and Taobao, Jingdong and Suning Tesco, and established strategic and comprehensive cooperation with SF and Baoneng, so that all Chinese shrimp powder can eat authentic Xuyi lobster in a timely manner. At present, the county has a total of nearly 2,000 Xuyi lobster online stores, including 245 Taobao Xuyi lobster stores, 444 Sina Weibo Xuyi lobster sellers, more than 200 WeChat public accounts, xuyi has nearly 30 lobster e-commerce enterprises of a certain scale, with more than 5,000 employees.

"Xuyi's lobster industry has now formed a situation of 'one production of safflowers, two production of icing on the cake, three production of spring flowers after rain', has become the county's characteristic industries, green industries, pillar industries and rich people's industries." At present, there are more than 100,000 people engaged in lobster production, processing, transportation and sales in the county, and the annual trading volume of lobster reaches more than 100,000 tons, creating hundreds of multi-millionaires and millionaires. Xuyi lobster has maintained a strong upward momentum, with a brand value of 20.392 billion yuan in 2020, ranking 13th in the list of geographical indication products, up 2 places from 2019, and ranking first among national aquatic public brands for five consecutive years. "When introducing the development results of the lobster industry in Xuyi County, the main responsible comrades of the Xuyi County Agricultural and Rural Bureau are like several family treasures, and they are full of confidence in the future development of the lobster industry." At present, focusing on the double victory of epidemic prevention and control and economic and social development, Xuyi County has once again sounded the "rallying call" of lobster consumption, and Xuyi has taken the twenty-year festival as a new starting point, strived to take the road of high-quality and characteristic development of the county economy, and made positive contributions to the final battle of building a well-off society at a high level and starting a new journey of basically realizing modernization. (Source: Xuyi County People's Government Ding Wen)