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Buckwheat cake, chicken cake, sand cake, lychee puff pastry, inch golden candy... These traditional pastries of Yuxi are well known.
The authentic sweetness of Yuxi is hidden in these old pastries that have been passed down from generation to generation, hidden in pastry workshops that inherit traditional craftsmanship. Zhang Li's pastry factory is "hidden" in a small alley in the street of Yuxi Beicheng, the front shop and the back factory, although the location is secluded, but customers can always follow the familiar old taste to find here.
Lychee puff pastry (photo taken on December 8). Xinhua News Agency (Fu Wei Nie Xianghong photo)
Look for roots with old flavor
In 2008, Zhang Li chose to set up a pastry factory in Beicheng, 10 kilometers away from the central city. For hundreds of years, Beicheng has been the economic center of Yuxi, where it has accumulated rich cultural resources and the most diverse diet.
Zhang Li integrated the old taste of Beicheng into her product production and corporate culture, and invited many teachers to inherit the old taste with her. Zhang Li insists on the traditional craftsmanship and insists on pure handmade production, she wants the exquisite and exquisite that is unique to pure handmade, and the "human touch" on the pastry.
Zhang Li's pastry shop (photo taken on December 8). Xinhua News Agency (Fu Wei Nie Xianghong photo)
Pure handmade, all rely on the hands of the masters, subtle differences, so that the taste of the pastry has a layer, so that the sweetness of the pastry is no longer monotonous. A lychee crisp, Master Gu Yongxiang has been making for decades, and noodles, rolling cakes, diced, screen molding, frying, frying sugar, sugar, each process must be done in one go, and when the last small round balls stained with crystal clear sugar crystals are placed on the board, people see the real old taste of Yuxi - lychee crisp.
Yunnan crisp (photo taken on December 8). Xinhua News Agency (Fu Wei Nie Xianghong photo)
Old flavors should also be renewed
"The dough of the ham mooncake and the core of the sugar mooncake can meet the needs of customers with a small change, which is quite popular." Zhang Li said that Yunnan crisp is wrapped in a soft and sticky white sugar filling with ham mooncake dough, and the new taste is relieved and the old taste remains unchanged.
Such a small idea as Yunnan crisp, Zhang Li has also tried on a variety of pastries, how to make the pastries keep the old taste unchanged at the same time, but also have the new atmosphere of the times. "In the end, we determined a point, that is, to 'fine', fine selection of materials, fine workmanship, fine packaging, fine after-sales service." Zhang Liyan put every detail of production, on the basis of keeping the craftsmanship and taste unchanged, changing the appearance of traditional pastries "silly and stupid" and the taste of "greasy and sweet oil".
Soba Sanxiang (photo taken on December 8). Xinhua News Agency (Fu Wei Nie Xianghong photo)
A small buckwheat three-spice makes the traditional buckwheat cake a fashionable snack, and various traditional pastries have also been "transformed". In 2019, Zhang Li had a new idea in sales. After collecting and sorting out the traditional customs of Yuxi, she launched a folk pastry set and let her pastries hitch a ride on the local culture. "Many young people come to buy seasonal pastries, do not know how to choose, we match well, let them choose accordingly, buy back to the family to eat and be happy." Zhang Li said.
"Front wave" and "back wave" rush together
Every time, Zhang Li has to hold a product tasting meeting, look at herself from another angle, the employees of the pastry factory eat their own pastries, look at themselves from another angle, not only can find problems in time, but also collide with some good ideas.
Zhang Li inspects the Yunnan crisp in her bag at the store (photo taken on December 8). Xinhua News Agency (Fu Wei Nie Xianghong photo)
Now Zhang Li began to focus on cultivating the inheritors of Yuxi taste, daughters, nieces, are Zhang Li's right-hand man, Zhang Li said: "Traditional things must have successors, in order to truly pass on, young people also need more exercise, they also have their own strengths, so that the pastry factory has expanded new business, keep up with the pace of the times." ”
In the first half of 2020, the business of the pastry factory was greatly impacted, Zhang Li's daughter and niece registered the WeChat public account, she filmed and produced electronic albums, short videos, publicized enterprises and products, and contacted the express delivery business, and soon carried out online sales business, which also allowed Zhang Li to see the importance of the network to the development of enterprises and the promotion of Yuxi taste.
The 52-year-old Zhang Li has been dealing with pastries for more than 30 years, and from the beginning of the factory, Zhang Li has insisted on having skills in her hands and having principles in her heart. "The cake is not afraid of the deep alley", over the years, the quality, craftsmanship, and taste of the pastries on Zhang Li's hands are still that taste, and every link cannot be neglected, and the old taste of Yuxi is completely inherited in their hands and hearts. (End) (Liu Yun, Yang Xiao)
Source: Xinhuanet Yunnan Channel
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