Source/Upstream News Chief Reporter Liu Yong Intern Lai Yaxin
Editor/Haiyan Cai
Upstream News launched the "70 Million Yuan! Judicial auction of 26 trademarks such as "Dream of the Red Chamber" and "Dream of the Red Chamber" of the wine industry, judicial auction of 26 trademarks such as "Dream of the Red Chamber", and the enterprises owned by Guangdong female entrepreneurs or take over" have now come to fruition.
From January 4 to 5, 2022, the Intermediate People's Court of Neijiang City, Sichuan Province, held a public auction of 26 trademarks such as "Dream of the Red Chamber" held by Yibin Dream of the Red Chamber Wine Co., Ltd. (Dream of the Red Chamber Wine) on the Ali auction platform, with a starting price of 70 million yuan. In the end, Yibin Yongle Ancient Cellar Wine Co., Ltd. (Yongle Ancient Cellar Wine) bid once and won it at a starting price of 70 million yuan.
The upstream news reporter learned that Yongle Ancient Cellar Wine Industry is a subsidiary of Guangdong female boss Wu Qianwen.
26 trademarks were sold at a starting price of 70 million yuan
The upstream news reporter learned that the auction objects include "Dream of the Red Chamber", "Dream of the Red Chamber Changsheng Wine", "Dream of the Red Chamber", "Dream of the Red Chamber", "Dream of the Red Chamber", "YuanFei", "Xi Chun", "Qiao Jie", "Daiyu", "Baochao", "Wang Xifeng", etc., with the negotiated price of 100 million yuan and the starting price of 70 million yuan, which is 7% discounted from the negotiated price and the deposit is 3.5 million yuan.
Only one buyer paid a deposit of 3.5 million yuan to enter the market, and finally won the starting price.
The upstream news reporter learned that "Dream of the Red Chamber" is a well-known trademark of the wine industry in China and is one of the seven major historical and cultural liquors in China.
The auction was the plaintiff, Zhejiang Zheshang Asset Management Co., Ltd., who applied to the court to enforce the claims of Yibin Dream Wine And Sichuan Yibin Xingye Group Co., Ltd. due to a dispute over a financial loan contract.
The buyer is Yibin Yongle Ancient Cellar Wine Industry.
According to the data of Tianyancha, Yibin Yongle Ancient Cellar Wine Industry was established on July 11, 2016, once used the name Yibin Dream Wine Co., Ltd., the registered address of Yibin City, Yibin County, Yibin County, Sichuan Province, Xijie Town, Dream Village, the legal representative Guo Haobiao, the registered capital of 20 million yuan, two shareholders, Wu Qianwen accounted for 70%, Guo Haobiao accounted for 30%.
Wu Qianwen is a well-known entrepreneur in Guangdong, currently the chairman of Yibin Jiudu Laojiao Wine Co., Ltd., the chairman of Guangdong Yongle Ancient Cellar Wine Co., Ltd., the chairman of Yibin Yongle Ancient Cellar Wine Co., Ltd., and the guardian of the cultural heritage national treasure cellar pool and the 11th generation inheritor of the Intangible Cultural Heritage Winemaking Process of Yongle Ancient Cellar.
Previously, from July 20 to July 21, 2020, Yibin Yongle Ancient Cellar Wine Industry auctioned the trademark "Yongle Mingjiao" held by Dream of the Red Chamber Wine at a reserve price of 1.5 million yuan.
Factory buildings, cellars and land auctions have been registered
The upstream reporter learned that the assets of the Dream of the Red Chamber wine industry are ushering in large-scale disposal.
From January 10 to 11, 2022, the Intermediate People's Court of Yibin City, Sichuan Province, will auction 3 land and 30 production plants under the name of Yibin Dream Wine Co., Ltd. (Dream of the Red Chamber Wine) on the Taobao judicial auction network platform, with a starting price of 39.06 million yuan.
At the same time, the Intermediate People's Court of Neijiang City, Sichuan Province, will start with a starting price of 47,918,7418 yuan for the factories, 832 cellars and land use rights owned by Dream of the Red Chamber Wine Industry on the Taobao judicial auction network platform. In this way, the total starting price of the two auction assets is about 86.97 million yuan.
The auction announcement shows that each of the two auction objects has 1 person paying a deposit to register.
Public information has shown that in 2018, the oldest asset of the Dream of the Red Chamber wine industry, the Ming Dynasty Langfangtou Winemaking Site, has been included in the arms of Wu Qianwen's enterprises.
Industry insiders believe that the two assets of the Dream of the Red Chamber Wine Industry auctioned this time should continue to be won for the enterprises under Wu Qianwen, the female boss of Guangdong.
The news is deep
Dream of the Red Chamber Wine Industry was restructured in 2010 and was planned to be listed
According to public information, the old distillery in Yibin, Sichuan, is most famous for Wuliangye's "long hair rise" and "Lichuan Yong", and the ruins of the bad fangtou brewery located in the Dream of the Red Chamber Community in Xijie Town, Xuzhou District, Yibin City, are also one of the eight old liquor workshops in China.
The Langfangtou Brewing Workshop began in 1403 AD, because it was the Yongle period of the Ming Dynasty, so it was also known as the Yongle Ancient Cellar. Its reappearance is related to the dream of the Red Chamber wine industry.
Dream of the Red Chamber Wine has won the titles of Sichuan Famous Wine, Chinese Cultural Famous Wine, and China Well-known Trademark, and has a high reputation in the 1980s and 1990s, because the 1987 version of "Dream of the Red Chamber" was popular, and then fell into silence due to the poor management of the distillery. Wen Wanbin, who has been engaged in construction and real estate in Yibin for many years, led the reorganization of Yibin Dream of the Red Chamber Wine Industry.
The new version of the TV series "Dream of the Red Chamber" is popular, and the Dream of the Red Chamber wine has received attention again. In 2008, Dream of the Red Chamber Wine Signed a contract with the crew of "Dream of the Red Chamber" as a strategic partner.
Dream of the Red Chamber Wine Industry relies on its four major brands of "Dream of the Red Chamber", "Dream", "Dream of the Red Chamber", "Yongle Ancient Cellar", with an annual production capacity of up to 50,000 tons and annual sales of more than 1 billion yuan.
The upstream news reporter learned that on December 17, 2010, Sichuan Yibin Dream Wine Group Co., Ltd. was restructured into Yibin Red Chamber Dream Wine Co., Ltd., with a registered capital of 200 million yuan.
In 2011, the ruins of Langfangtou were discovered in the red chamber dream distillery area, certified by archaeologists, which was the first time that Sichuan excavated the earliest, simplest and most complete winemaking site.
In 2012, the ruins of Badfangtou were included in the preliminary list of World Cultural Heritage sites in China, becoming the fastest ancient cellar pond in the wine industry to be included in the list.
In 2013, Ping An of China invested 500 million yuan in Dream of the Red Mansions Wine, saying that it would make the Dream of the Red Chamber public within 5 years, but for various reasons, it could not be realized, and three years later, the two parted ways, and the 500 million creditors transferred by Ping An Trust were taken over by China Railway Construction Industry.
Due to a variety of reasons, Yibin Red Chamber Dream Wine Industry, which was led by Wen Wanbin, fell into trouble again, until Guangdong female boss Wu Qianwen entered and restructured again.