New year, designers a new test!
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On the occasion of the New Year, Hayao Miyazaki fired the first shot of the creation of the Year of the Tiger in 2022!
On January 2nd, Studio Ghibli released a special picture of the Year of the Tiger drawn by the 81-year-old man! The effect is as follows!
Many netizens said that this familiar painting style! It is that the tiger looks like a cat in a cat, and this shape is like the cat bus in "Totoro"!
Some netizens said that this bulging little face is more like the little mouse young master in "Spirited Away"!
Weibo @ Shi Bibang-DBT also made this New Year map into a GIF, from tiger and tiger to cute, just need to turn your head! It's not!
It is also this New Year map that reminds the Daily Station Jun, it is a new year, the major brands are estimated to have begun to engage in the Year of the Tiger limited model again, think about the previous hot zodiac design, it is really a breath of cool air.
So what's the result?
The design of the year of the tiger of major brands, decent?
· AirPods Pro Tiger Year Special Edition · Not surprisingly, Apple has launched the Zodiac Special Edition of AirPods Pro, priced at 1999 yuan.
Wait for the daily station Jun to understand only to find that the new product is just like its name, there is more than a tiger head, and it is really a pure literal meaning: the special edition of the Year of the Tiger.
The netizens who watched this operation almost hit "I am not Li Sister" on the brain door!
"That's it? Just one more tiger head is so expensive? "How about giving the tiger a color?" "Scared me to paint one for myself overnight!" ”......
In addition, there may be small partners who remember apple's LOGO for the Year of the Ox released last year. On the basis of the classic "bitten apple" graphic, the head element of the cow was added, and this year's LOGO has also been changed, although it is the same set of design ideas, it is quite convenient!
Boldly guess, Apple in the next few years, should be able to save this set of zodiac logos and then a set of peripherals!
· Beats, you want to hear and don't want to hear all of them! • This year, Apple's limited model is slightly perfunctory, but Apple's acquisition of Beats headphones is still careful!
Beats headphones launched the Special Edition Beats Studio Buds in the Year of the Tiger, in order to celebrate the Chinese New Year, specially selected the red and gold colors, the details are outlined with gold tiger stripes, in short, the appearance looks very festive!
However, if you purely appreciate it, most netizens still think that the tiger in the background is more beautiful!
Putting aside the appearance of the headphones, Ri Zhanjun felt that the graphic design of Beats' special edition of the Year of the Tiger was still quite interesting.
Highlight the "active noise reduction" buying point, a series of print posters list all the things you want to hear and don't want to hear!
There is also the point of "8 hours of endurance", which is portrayed as from the grandfather's family and grandmother's uncle's house... I already have the expression in my mind when I visited my relatives and friends in the New Year!
Although the design is deeply rooted in the hearts of the people, netizens look at the wallet is still very rational: "who buys who tiger", a pun belongs to yes!
· Year of the Tiger accessories, bags, conservative more • When it comes to the New Year, the accessories and bags of major brands must not fall, not far to say, the major "limited models" of the Year of the Ox belong to the existence of very emmmm. For example, Burberry's Year of the Ox woven bag, MOSCHINO's horn bag... It's a jump in an aesthetic minefield!
So why not compare and see.
Let's first take a look at lv's limited model, compared to last year's "bull fork", this year's tiger sat up well! It also continues the still cute painting style.
Accessories are also the same design idea, the zodiac pattern to have a blunt interaction with the brand logo, compared to a series of accessories in the Year of the Ox, can only say that the appearance of felines, needles do not poke!
This year's Burberry performance does not look bad, the tiger striped Lorna bag looks very textured, with the New Year's atmosphere is not very exaggerated but more personality, and leopard print model is the same.
This year, Burberry also combined the LOGO with tiger pattern elements to design a new logo, which is also very distinctive in accessories and clothing!
On the whole, it has received unanimous praise from netizens, that is, this scarf...
Low emotional intelligence: a little old and high emotional intelligence: more suitable for elders
Among the orange tiger stripe elements, FENDI's black and white tiger stripe bag can be said to stand out, black and white tiger stripe in the white, ice blue winter hue, suddenly can make people think of a white tiger standing in the forest covered by ice and snow!
Of course, the day station Jun feels that the main thing is that the model's appearance has lowered the collocation threshold, if it is worn by the day station jun, the effect may be the following thing:
Well? Speaking of how the two pictures are even similar in color?
· Starbucks is out of the cup again! ·
For Starbucks, which has always loved design, the Year of the Tiger means the inspiration for the new cup!
This limited zodiac tiger pair cup, the big tiger and the small tiger, plus the three-dimensional carving design are more vivid!
There is also inspired by the traditional Chinese paper-cutting process, the design of the strap cup, mug, cute tiger head pattern with Chinese red, too Yearly!
In addition, there are various cup types, such as tea cups with handles, coffee cups, and thermos cups with straps, and a tiger element is played with by Starbucks! It is worthy of the "cup maniac"!
However, if you look closely, most of them are the application of tiger patterns, and they are also relatively conservative Ha.
· Hero Pen, Tiger Year Commemorative Model After reading the New Year's limited editions of major brands, Nichiren Jun was amazed by a fountain pen! It is the national stationery brand - hero!
The hero launched the "Tiger Year Zodiac Commemorative Pen", and saw a lot of design details on a fountain pen!
The classic black and gold color scheme is stable and powerful, and the tiger whistle pattern on the nib is low-key and domineering!
The pattern of "Tiger Mouth Title Yuanbao" on the pen cap refers to Xu Beihong's "Statue of the God of Wealth Riding the Tiger" in the Forbidden City, and the top of the pen cap is the word "Cai" in 999 foot silver, which is the most simple and sincere blessing! There is also a pen clip that extends on the outside, making the shape of a "tiger charm"!
Aesthetics, connotations, a fountain pen is all satisfied!
Sure enough, the traditional elements still have to look at domestic products! On design, this wave, domestic brands to win a stable!
Is it the design skills that are tested, or the degree of care?
In general, the limited edition of the Year of the Tiger of each brand is relatively conservative, not brilliant, and not weird.
You can also find that the design of most brands tends to be a combination of "animal elements + logos", and the meaning of rubbing a wave of heat to take advantage of the situation is more clear.
It may be that every year a variety of hot-eyed models are sprayed by netizens, or the zodiac elements are really difficult for designers to make new innovations, so they choose a conservative and error-free design.
Of course, for the brand, there is also a more intuitive way to reflect the sincerity of the New Year, and many netizens have also thought of:
"No inspiration can not be designed, more discounts can also be ah!"
Image Material:
Weibo @BeatsbyDre @Burberry @Starbucks China @FENDI the official websites of major brands
Some of the image material comes from the Internet