According to the daily economic news, recently, Tesla launched a Cyberwhistle whistle, priced at 350 yuan. On the 5th, Tesla China's official website showed that the whistle was currently out of stock. It is reported that the whistle is based on Tesla's electric truck Cybertruck as a prototype, and was sold in the United States for a limited price of $50 (about 318 yuan). Although the domestic pricing is more than thirty yuan higher than the overseas version, it was quickly snapped up.
The shape of this whistle is similar to its own pickup truck Cyberruck, the front and back of the small geometric streamline, the whistle body is made of medical stainless steel, the surface has been polished and polished, the official website introduced that the whistle is very collectible, but there are still netizens who say that this whistle in the vehicle breakdown when the owner can use the whistle to temporarily command the traffic.
However, some netizens said that they could not understand these current consumption concepts. Some netizens joked that this is waiting for the Tesla horn to be broken when it is a backup?
It is worth mentioning that at present, a copycat version of tesla whistle has appeared on the domestic shopping website, and the price is only about half or even 1/3 of the official price. The copycat box is similar to the original, and there are Tesla cards. As for those interested in buying the genuine Cyberwhistle, it's unclear when or if Tesla China plans to restock.
Seeing tesla whistles being snatched up, many people will be very surprised, how much can a whistle be worth, is it worth so much worth robbing? What is the reason for this?
First of all, we must understand that Tesla's whistle was snatched up, in fact, the fundamental reason is that Tesla, in fact, has built itself into an IP, this IP is as long as it is in response to the Tesla logo and Tesla design of the thing will be recognized by the capital market, this may be the most confusing thing, after all, Tesla itself is only a car brand, the car it produces is recognized by the capital market, which is actually not surprising to everyone. After all, Tesla's market appeal ability is already very clear, so its good performance in the capital market is also worthy of everyone's recognition. However, from this point of view, Tesla is only a car company, and its production whistle is robbed of the actual representative of Tesla, has gradually grown from a more traditional car company, to become an IP operation enterprise with long-term market influence and long-term market value, Tesla may embark on the road of IP operation, its own products in the form of IP licensed out, so as to obtain more profits.
Secondly, we have to consider that the use value of whistles in cars is actually not large, the jokes of netizens are actually very illustrative, in general, we really don't have too many opportunities, when driving to use whistles, this product, so the biggest value of whistles in this matter is actually a design, from a special design point of view, Tesla designed whistles are also more or less valuable, which is a small toy that looks very similar to Tesla models, We can think of this whistle as a vehicle model for the extremely shrunk tesla's new car.
Third, we have to understand that Tesla out of the whistle will be snatched up, in fact, a huge risk, which means that everyone's cognition of Tesla has risen to a distorted state, if the market's understanding of Tesla is distorted on such a large scale, then it represents that Tesla itself has a huge risk, Tesla's stock price also has a lot of moisture, so Tesla's whistle may affect Tesla's long-term development, which we must understand clearly.