These three keywords will take you to open 2022

Entering 2022 immediately, when the new year and the old year change, it is suitable to sort out the review, look forward to the future, fully armed, and start again. As Satya Nadella, the current CEO of Microsoft, said in Refresh, "Every person, every organization, and even every society, when they reach a certain point, should click refresh—re-energize, re-energize, reorganize, and rethink the meaning of their existence." ”

In the face of the upcoming 2022, entrepreneurs also need to refresh themselves and gain a new understanding of the future. What is the overall macro environment in the new year? What are the new changes in policies and the economy? What will the future of the capital market look like? Where is VC/PE investment active? How will companies embrace the opportunities created by structural change? How to reinvent new brands, new products, new models? How can entrepreneurs cultivate hard-core capabilities and temper their entrepreneurial mentality?

From January 15th to 16th, 2022, 36Kr "Venture Capital Krypton" open class, inviting you to meet in Shanghai, know the situation, insight, innovation, with three keywords, with you, open 2022!

The logic of a new round of venture capital is changing

This is an era of change. In 2021, the first year of the "14th Five-Year Plan", the centennial goals converge, and the macro environment such as social economy is undergoing profound changes.

The economy is moving towards a stage of high-quality development, structural changes are taking place in social and demographic factors, scientific and technological innovation has become the top priority, new and old kinetic energy has been switched at full speed, the capital market has boosted the financing capacity of giant countries, and industrial upgrading has ushered in new strategic opportunities. Every variable in the environment moves the whole body. In this era of the greatest changes in environmental factors, it has never been more important to see the situation clearly. Without a forward look at trends, there is no way to survive better.

Under the structural opportunity, the past experience is no longer effective, and the logic of investment and entrepreneurship is changing. As guan Qingyou, a well-known economist, said, "The future is no longer a logic of growth, not the logic of 'the cake continues to expand', but the logic of 'how to cut the cake'." Investment and entrepreneurship must find their own dimensions to understand macro trends and seize opportunities in structural changes. ”

Insight: Returning to the essence of business to create value

Equity financing and capital markets, rationality and calmness are returning, and commercial value is also being subverted and revalued. In the midst of changes, the concept and methodology of business should return to the essence.

What is the essence of business? Undoubtedly value creation. "The father of competitive strategy" Michael E. Porter (Michael E. Porter) first proposed the concept of value chain in "Competitive Advantage", respectively, from three perspectives or three aspects to look at the "value creation of enterprises", within the enterprise, the company is the collection of key links of its value chain, through the efficiency optimization of key links, cost control, value gain, to create value for enterprises, to obtain profits. Outside the enterprise, there is also a horizontal and vertical value chain. Horizontal is the dependence, synergy and win-win of the upstream and downstream of the industrial chain; vertical is what position the enterprise is in in the commercial competition. Insight into the nature of value creation determines how far a company can take root and go.

Innovation: Restart the endogenous growth engine of the enterprise

The days of relying on exogenous forces such as bubbles to drive growth are over, and many high-valuation, high-growth business models are no longer working.

At the moment of vigorous development of the new economy, enterprises should pay more attention to product innovation, brand influence improvement and iterative upgrading of business models, restart the endogenous growth engine of enterprises, and enhance the viability of enterprises in uncertainty. How to use products to drive business growth? How to reinvent corporate influence by building a brand? And how to create a sustainable and profitable growth flywheel by transforming business models? Mastering the business code behind these problems will be the first-mover advantage and key capability of enterprises to face 2022.

36Kr "Venture Capital Krypton" open class is being recruited. On January 15, 2022, we invite you to meet in Shanghai, armed, and start again to start 2022 together. Welcome to the scene and scan the code to get the details of the big lesson.

36Kr "Venture Capital Krypton" open class

"Venture Capital Krypton" is a learning and exchange platform under 36Kr to accelerate the empowerment of entrepreneurs and help enterprises become industry leaders. Through knowledge empowerment and resource integration, we cultivate entrepreneurial enterprises in a rapid growth period. Through a series of accelerated services such as open courses, financing acceleration camps, specialized special new growth camps, digital innovation camps, new consumption growth camps, unicorn evolution camps, private boards, consulting, enterprise visits, city forums, investment and financing matchmaking meetings, etc., we help enterprises link wisdom, open up capital, dock resources, and transform the "learning results" in the classroom into the growth of enterprise performance and the optimization of the internal system. We hope to help enterprises develop rapidly while driving the transformation and upgrading of urban industries.