Recently, the French government passed a new legal regulation requiring automakers to include in their advertising from March 2022 to encourage people to consider more environmentally friendly ways of traveling as part of their carbon emission control initiatives. Automakers can choose between three messages, namely 1 short route please prefer walking or cycling, 2 consider carpooling, and 3 daily travel please take public transportation.
Advertising films are suitable for all forms of advertising for the public, including television, cinemas, radio stations, online platforms and newspapers. In addition, the model's CO2 emission level needs to be displayed in the advertisement.
It is reported that if the advertising film violates the rules, it will be severely punished, and the maximum fine amount will be 50,000 euros (about 360,000 yuan). If the violation is repeated, a fine of up to 100,000 euros (about 720,000 yuan) will be imposed. As part of France's new law, some of the most polluting vehicles will be banned from advertising from 2028.
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