Miao Fengwei, deputy to the Provincial People's Congress: Innovation is the biggest background color of the ceramic industry| financial interview with the two sessions of Henan

The Great River Treasury Cube, Extreme Carving, No. 658

Editor's Note

The Sixth Session of the 13th People's Congress of Henan Province and the Fifth Session of the 12th CPPCC National Committee of Henan Province will be held in Zhengzhou on January 6 and January 5, 2022, respectively.

From the Eleventh Provincial Party Congress to the just-concluded Provincial Party Committee Plenary Session and provincial party committee economic work conference, innovation is becoming the strongest voice in the construction of modern Henan, and "if you do not advance, you will retreat, slow progress will retreat, and if you do not innovate, you will retreat".

During the two sessions of Henan this year, Dahe Caifang will launch a series of planning reports through various forms such as text, pictures, posters, videos, Vlogs and other forms with the theme of "Innovation 2022", report on the two sessions of Henan in three dimensions, fully convey the good voice of representatives and members in the economic field, and tell the financial and economic story of Henan.

The Great River Fortune Cube "Extreme Moment" team

Reporter Chen Yujing Wen

In 2021, the epidemic situation has trapped people in specific physical spaces from time to time, but under restrictions, the live broadcasting industry has surged. Live + e-commerce, live + game, live + travel... Everything seems to be live+.

As a representative of traditional culture, the porcelain industry has also begun to hitch a ride on the live express train and open a new track for the audience. On the eve of the 2022 Henan Two Sessions, Miao Fengwei, chairman of the Board of Directors of The Great Song Guanyao Co., Ltd. (hereinafter referred to as the Great Song Official Kiln), was interviewed by the reporter of the Dahe Newspaper and the Dahe Financial Cube, introducing the development of the Great Song Guanyao in 2021 and the suggestions for participating in the 2022 Henan Two Sessions.

Miao Fengwei said that in the context of the epidemic, he plans to put forward suggestions on increasing cultural activities: "Henan Province has a rich cultural and historical heritage, and in the past two years, due to the epidemic, there have been fewer cultural activities organized. The more difficult the moment, the more the people need the influence of traditional culture, such as clothing culture, ceramic culture, tea culture and so on. ”

Cut to the new live track

The monthly sales of live broadcasting were once as high as 5 million yuan

A new industry is giving rise to new possibilities. In 2021, the national epidemic situation has been distributed at many points, the boom in online live broadcasting has accelerated, and traditional industries such as tourism and education have poured in.

This also includes the niche porcelain industry. In the past, the layout focus was mainly on the traditional stores of the Great Song Dynasty official kiln also began to layout live broadcasts.

In February 2021, the Great Song Dynasty Official Kiln began to form a live broadcast team. Miao Fengwei said that for different platforms, the company has set up different live broadcast teams, there are currently three live broadcast teams, each team is about 20 people, the company from production to warehousing are making corresponding adjustments and changes for live sales.

Soon, the Great Song Official Kiln, which opened up a new sales track, tasted the "sweetness". Under the drainage of live broadcasting, the monthly sales of the Great Song Guan kiln were once as high as 5 million yuan, and the annual comprehensive performance accounted for about 40% of the total performance.

"At present, the live broadcasting business has passed the initial exploration period and is gradually maturing. However, no matter which sales model, the product is always the core, the Song Dynasty official kiln will always maintain the original intention of the craftsman, strictly control the quality of the product, innovate the product modeling, and fire the artistic masterpieces with authentic official kiln technology. Miao Fengwei said.

The Great Song Dynasty official kiln's control of quality can be described as strict. According to reports, the Great Song Dynasty official kiln adhered to the selection criteria of the Song Dynasty Junguan kiln, and all defective works were smashed and not allowed to circulate into the market. The quality of each product is traced to the individual, from molding to glazing to the final finished product, each link is responsible to the specific person, and the product quality is related to the performance of the employee.

Strict control of quality has allowed the Great Song Dynasty official kiln to go abroad and provide national gifts for the Boao Forum for Asia for many years. Spare no effort to innovate, so that the Great Song Dynasty official kiln lasting.

In Miao Fengwei's view, innovation is the foundation of the Great Song Dynasty official kiln. "The innovation of the Great Song Official Kiln, including the innovation of product modeling, glaze color and process flow, innovation makes the works of the Great Song Official Kiln more in line with contemporary aesthetics, and the diversified glaze colors highlight the wonderful transformation of the kiln, so that the product can stand in an invincible position in the market." Miao Fengwei said that innovation and technology are the core competitiveness of the Great Song Dynasty official kiln, the Great Song Official Kiln inherits the thousand-year-old official kiln technology, and the successful re-firing of Song Dynasty Jun porcelain has been highly recognized by many experts such as the Palace Museum.

It is reported that in 2021, the Great Song Dynasty official kiln authorized 16 appearance patents, authorized 10 utility model patents, produced more than 50 new products, and innovated more than 10 glaze colors.

Jun porcelain should strive to combine with the preferences of young people

The development of the company is inseparable from the normative progress of the industry, and Miao Fengwei believes that the two achieve each other.

From the perspective of the ceramic industry as a whole, it has gradually standardized and orderly progress. However, due to the small proportion of art ceramics, the audience is relatively small, and the industry standards have not been fully unified, resulting in uneven product quality.

"Now it is often encountered that when an excellent work is listed, there will be many counterfeit products, which will be put into the market at a lower price and disrupt the market order." Some people have the psychology of taking shortcuts, thinking about which national gift product sells well, and they make one more than the gourd painting scoop, resulting in more and more similar products in the market, and the homogenization of products is serious. Miao Fengwei believes that what the ceramic industry in Henan Province needs most is innovation, including innovation in product modeling and glaze color.

For the Great Song Dynasty official kiln, Miao Fengwei said that the next development of the Great Song Official Kiln is mainly to expand the market, the audience of Jun porcelain is still mainly concentrated in Henan region, the last two years through network sales, so that friends from other places also have a certain understanding of Jun porcelain, but the audience is far from enough. How to let more people understand and love jun porcelain, this is the long-term pursuit of the Great Song Dynasty official kiln.

"Jun porcelain is an excellent traditional art in china, more people need to pay attention to, inherit, the problem is mainly how to combine the traditional jun porcelain and the love of modern young people, can not mention the jun porcelain to feel that only people of a certain age will be interested, porcelain is not age-specific, especially art ceramics, everyone likes art, the Great Song Dynasty official kiln to do is to cover all ages of art porcelain." Miao Fengwei said.

Edited by Ding Xin turbulent

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