Text/JING Review/ZiYang Proofreader/Zhiqiu
Because the chip production restrictions have not been lifted, Huawei's "cold winter" in 2022 will continue. However, Huawei will not stop releasing new models.
Although the Kirin chip is already stretched, Qualcomm has obtained a license to sell 4G processors to Huawei. In the short term, Huawei mobile phones will not stop production because of chips. At the same time, the combination of Hongmeng and Qualcomm 4G chips will also become a new selling point for Huawei mobile phones.
Earlier, Derek Yu, president of Huawei's consumer business in Central and Eastern Europe and Canada, revealed that Huawei's next mobile phone, the Mate50 series, will be launched in 2022.
The official did not give the specific release time of the Mate50 series, but combined with the current situation of Huawei's mobile phone business and the scheduling of rival products, it can basically be inferred that the Mate50 series is set.
The Huawei Mate50 series will be Huawei's only regular high-end flagship in 2022, so in order to get the heat of discussion as much as possible and extend the sales cycle. Huawei's Mate50 series will not choose to collide head-on with the flagships of manufacturers such as Xiaomi and OPPO.
With this in mind, the Huawei Mate50 will most likely debut between April and August. During this period, the popularity of Snapdragon 8Gen1 will decline, and the upgraded chip has not yet appeared, which is the time point when consumers least care about the processor configuration.
Not only that, Huawei will also announce many new technologies during this period.
According to the well-known technology blogger Juchang Pictures Fans, the HarmonyOS 3.0 system will be released in July 2022, if true, the release and listing time of Huawei's Mate50 series mobile phones are likely to be consistent with the release and promotion time of the new system. After all, the only thing Huawei mobile phone can handle at present is the Hongmeng system.
Huawei Mate50 will most likely become the first model of Harmony OS 3.0.
So, can Hongmeng help Huawei Mate50 gain a foothold in the market? The author believes that although the Hongmeng system cannot replace the position of the Kirin chip in the hearts of consumers, with the acceleration of the Internet era, the hongmeng system will become more and more attractive to users.
For consumers, the advantage of monopolizing the Hongmeng system may make up for the regret that mobile phones do not support 5G networks. From this perspective, the Hongmeng system has pulled Huawei mobile phones and other brand mobile phones to the same starting line.
According to the news, in addition to the Hongmeng system, Huawei's Mate50 series will also bring two other new technologies, namely off-screen 3D structured light and continuous optical zoom technology.
Under-screen 3D structured light technology is not difficult to achieve, after all, the under-screen lens solution has been promoted in the market for two years, and the difference between the under-screen 3D structured light and the off-screen lens solution is nothing more than that the area of the transmitted area will be larger, and the requirements for the algorithm will be higher.
As far as technology is concerned, there is not much pressure for Huawei and supply chain companies to achieve.
This solution will allow Huawei Mate50 series mobile phones to obtain a higher screen ratio, and the security will be higher than that of the same type of full-screen mobile phones.
As for continuous optical zoom technology, it belongs to Huawei's housekeeping skills. In fact, in terms of image performance, Huawei has always been very bold. Super zoom technology, Huawei is the forerunner.
It is worth mentioning that continuous optical zoom technology can not make Huawei mobile phones shoot farther, but will make Huawei mobile phone zoom more smoothly, eliminate frame skipping, color inaccuracy, and make mobile phones more like cameras.
On the whole, Huawei Mate50 series will be a very characteristic product, of course, the price of the Mate50 series will not be low, and the price of the basic model is expected to break through the threshold of 5,000 yuan.
For you, can the Huawei Mate50 series make you move?