Whiplash report On January 4, after nearly a month of recruitment and layers of screening, the Kuaishou "Winter Olympic Hundred Big Coffee Group" was officially formed. Members include celebrities, professional media organizations, athletes, kuaishou masters, Winter Olympic volunteers and other content creators in different fields. During the Winter Olympics, the members of the 100-person coffee group will take everyone to start a panoramic Olympic journey in Kuaishou from their own perspective, through short videos and live broadcasts, and share every aspect of the Beijing Winter Olympics.
Olympic Games (Kuaishou ID: TheOlympics), Xinhua News Agency Quick Look (Kuaishou ID: XHSMZPPGC), Global Network (Kuaishou ID: huanshipin) and other institutions and media have also joined the ranks of the "100 Big Coffee Group", which will report the content in front of kuaishou through short video shooting and live connection, so as to present the wonderful content on the Winter Olympics for everyone for the first time.
In addition, many Winter Olympic volunteers have also joined the 100-person coffee group. As a special group that undertakes olympic service work, volunteers during the Winter Olympic Games will also lead the old irons to the behind-the-scenes story of the Olympic Games.
In fact, since the launch of the "Winter Olympic 100 Big Coffee Group" recruitment order on December 6, 2021, it has attracted the wide participation of Kuaishou users, with #冬奥百人大咖团相关话题短视频作品超5.1W articles and more than 1 billion related topics. During the recruitment period, users log on to Kuaishou, with the topic # Winter Olympics Hundred People's Group to release Winter Olympics related videos can be registered, the content can be the Winter Olympics related custom theme content, including project knowledge science, biography stories, on-site record vlog direct shooting, popular classic high-definition slow-motion editing, etc., can also be unlimited theme of the Winter Olympics related content. Based on the data of the number of video releases, plays, and interactions of the registered users, Kuaishou officially selected the list of the 100 big coffee groups of the Winter Olympics according to the comprehensive ranking. After becoming a member of the Kuaishou Winter Olympics Big Coffee Group, you not only have the opportunity to get tens of millions of traffic boosts, ten thousand yuan cash prizes, but also the opportunity to obtain official benefits such as exclusive identity authentication, customized medals and honorary certificates.
As the official broadcaster of the Beijing Winter Olympic Games, Kuaishou launched the "Winter Olympic 100 Big Coffee Group" recruitment activity to attract the participation of the whole people by looking for participants, devotees and content creators of the Beijing Winter Olympic Games from different perspectives, and through a panoramic perspective, with more convenient, more real-time and more intensive multi-Olympic derivative content, to create a new Olympic experience with a strong sense of participation, multiple perspectives and strong interactivity for users.
Next, Kuaishou will also launch a number of winter Olympic self-made variety shows, documentaries, challenges, etc., while enhancing the fun of Olympic events, enhancing the sense of public interaction and participation, so as to drive more people to watch the Winter Olympics, talk about the Winter Olympics, and further promote the dissemination of sports events to open a new era of short videos and live broadcasts.