On January 4, the reporter learned that on December 30, 2021, the first batch of "Deyang Time-honored Brand" awarding ceremony held by the Deyang Municipal Bureau of Commerce in Sichuan Province was successfully held, and the relevant leaders of Deyang City attended and awarded the first batch of "Deyang Time-honored Brands" titles, and Sichuan Dufu Wine Group Co., Ltd. (hereinafter referred to as "Dufu Wine") won the title of "Deyang Time-honored Brands".
It is reported that du fu liquor industry predecessor is the Mianzhu County Wufu Yongfeng Distillery founded in 1982, in 1984 to establish a branch of mianzhu county distillery, and then transferred to Mianzhu County Qujiu No. 2 Factory, the implementation of joint-stock cooperative economy, became the "first factory" of the Mianzhu new economic consortium in the 1980s; in 1994, du fu trademark was registered, renamed "Sichuan Du fu distillery"; in 1996 Du Fu wine was rated as "Chinese cultural famous wine" by the Ministry of Culture.
Du Fu wine is named after the world's cultural celebrities, has a wide range of popularity, and is extremely scarce. In 2019, Du Fu Liquor Group was awarded the "Top 200 Chinese Liquor Brands with a Brand Value of Huazhu Cup", with a brand value of 3.686 billion yuan. In 2021, du fu liquor industry hong Kong listing officially launched, the sword refers to "China's poetry wine first stock".
"In 2022, du fu liquor industry ushered in the 40th anniversary of the establishment of the factory, as a veteran enterprise in Deyang City, tree a century-old brand, do consumer recognition of famous liquor, promote the high-quality development of the local economy, Du Fu liquor industry will make full use of brand advantages, enhance the inheritance of innovation and market competitiveness, give play to the unique economic and social value of the old brand, become a business card of excellent cultural heritage." Peng Zuoquan, chairman and CEO of Du Fu Liquor, said that in the future, Du Fu Liquor will adhere to differentiation, specialization, branding, I P and industrialization, and is committed to building Du Fu Liquor Group into a leading enterprise in cultural liquor.
Cover news reporter Yu Qishu