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Mention of two-wheeled transportation, many people's first reaction is electric vehicles, it as a common model on the road, although the popularity of time is not long, but the amount of ownership is very high, according to the data show that China's electric vehicle ownership is about 370 million, many families have one or more electric vehicles, and China, is also worthy of the name of "electric vehicle power".
However, electric vehicles are slightly inferior in brand strength and brand awareness compared to automobiles, but in recent years, as major brands have paid attention to advertising and marketing, many well-known electric vehicle brands have been born, including Yadi, Emma, Tailing, Knife, Maverick, Xinri and other brands, which have high popularity.
On the popularity, brand power is relatively close, it must be Yadi and Emma, as the head brand of electric vehicles, the annual sales account for about half of the national market, is the absolute "bellwether" in the industry, then, do you know these 2 major brands, which of them will be better? The following small connoisseurs compare according to the relevant brand rankings, annual sales, and product conditions, so that you have an answer in mind.
Ranking performance of Yadi and Emma
Although the ranking list can not be completely absolutely objective, but the multi-dimensional brand index score, or can bring a certain reference value, from the electric vehicle released by the "top ten brand list" of the brand can be seen, Yadi ranked first, and Emma ranked second, but the brand index of the two is very close.
In fact, many of the electric vehicle lists I have learned, Yadi and Emma are basically the top 2, and Yadi is generally the 1st, and Emma is the 2nd, which is why insiders jokingly call Emma "the 2nd that can't move", never up, never down.
Sales performance of Yadi and Emma
If the brand list is a combination of word of mouth, popularity, influence and other dimensions, and even the possibility of "black box operation" brushing the list, then the performance of sales is a kind of "vote" carried out by each consumer, taking out their own "real money and silver", from the sales ranking announced by the electric vehicle industry, Yadi's annual sales are 13 million, Emma is 9 million, and Yadi will be slightly better. And if you chase historical sales;
2019: Yadi's annual sales are 6.09 million units, and Emma's annual sales are 4 million;
2018: Yadi's annual sales were 5.03 million units, and Emma's annual sales were 2.4 million;
2017: Yadi's annual sales were 4.06 million units, and Emma's annual sales were 6 million;
2016: Yadi's annual sales were 3.2 million units, and Emma's annual sales were 4 million.
It can be seen that Emma once had a very dominant position in terms of sales, from the cumulative sales point of view, in April 2020, Emma released the global cumulative sales of more than 41 million vehicles, and claimed to be the real leading sales, from here it can be concluded that if you look at the current sales, Yadi is the leading, but if it is a cumulative sales, in fact, Emma will be better, in terms of sales, it can be seen as the two are flat.
Product situation of Yadi and Emma
How is the strength of a brand, in addition to the brand, sales, the products launched by the brand are also very important, both are big brands of electric vehicles, the product iteration update is very fast, the models covered are also relatively wide, at present, from their respective official websites, Yadi's main products have 24 models, emma's main products have 21.
Representative Models:
Yadi's main product is the E8 of the Guanneng series, equipped with 38AH Yadi graphene battery, which can achieve a charge range of 200 kilometers, and it pays more attention to battery life.
Emma is pushing the A500 equipped with the engine MAX, equipped with a 20AH anti-aging graphene battery, which can achieve an endurance of more than 100 kilometers on a single charge, and it is more active motor power.
Product carrying technology:
Yadi has realized the independent research and development of the core components of electric vehicles, including TTFAR motors, TTFAR batteries, TTFAR energy recovery controllers, and has six super core technologies of the product: wireless charging, super fast charging, high-power motors, lithium battery intelligent detectors, long-life safe lithium batteries, and low-temperature-resistant graphene batteries.
AIMA's products include engine MAX concentrating motors, CES patented automatic energy recovery systems, low-impedance vehicle designs, MAX concentrating batteries, SDS patented smart powertrains, and LED energy-saving light clusters.
Through the technology carried, Yadi's high endurance technology, in fact, is more attractive, now consumers choose vehicles, pay more attention to endurance, so as to avoid frequent charging, but also allow electric vehicles can run farther, which is also one of the reasons why Yadi's sales exceed Emma in recent years.
Which is better, Yadi or Emma?
Through the above understanding of Yadi and Emma, the soul question comes: whether I buy Yadi or Emma; in fact, the little connoisseur feels that how to choose is completely determined according to his own car needs.
Yadi's current main products, biased towards high-end models, although it has a great advantage in endurance, but its price will be more expensive, if you pay more attention to endurance, the price is only secondary, then, I recommend choosing Yadi, especially its Guanneng series.
Emma in the endurance performance is relatively mediocre, has not yet released a range of 200 kilometers, with a "façade responsibility" product, but personally feel that Emma's vehicle design is more fashionable, its cost performance in the big brand is also more moderate, if you pay attention to this, you can choose Emma.
Of course, the specific choice, but also according to your location, Yadi and Emma store distribution, if the more stores are located, the closer to themselves, its after-sales service is more secure, so as to solve the "no worries" problem.
Conclusion: Yadi and Emma from the current point of view, is a leading brand in the electric vehicle brand, on the whole, Yadi will be slightly better in many aspects, but the small connoisseurs feel that whether it is Yadi and Emma, choose electric vehicle brands, not limited to these 2, in fact, there are still many second-line brands, their product quality, cost-effective will be higher, especially the second-line brands have less advertising and marketing costs, this is more than used to enhance the configuration of the vehicle, or worth choosing, and in terms of quality, At present, electric vehicles are mostly the production mode of procurement and assembly, as long as the purchased products come from large brands, the quality is generally trustworthy.
So, which of the two major brands do you think will be better, Yadi and Emma? What brands do you think are also good, welcome to comment and exchange, pay attention to electric vehicle connoisseurs, and share electric vehicle related information and views every day.