On January 1, 2022, the world's largest "Audi Enterprise" officially landed in The Magic City! It is located on the saic motor headquarters building and is the flagship store of SAIC Audi. At the same time, this is also the first and only "Enterprising Hub" of the Audi brand in China. SAIC Audi's retail physical terminals are composed of Audi city stores throughout the country, Audi City as the hub of regional brands, and audi enterprise hub, the flagship experience center, and Audi Enterprise, which is directly operated by SAIC Audi, is an experience terminal that can best interpret the concept of SAIC Audi. So what benefits can it bring to our consumers? How should we properly experience this "different" Audi store? Let's find out.
Create a new retail model of efficiency and experience Create an exclusive space for car owners and fans
Shanghai Audi Enterprise Is the world's largest store, covering an area of 2,400 square meters, located at No. 489 Weihai Road, Jing'an District, next to the headquarters building of SAIC Motor. Geographically, compared with the traditional 4S store location in the suburbs, it has more advantages, and is a new creative space that integrates technology, art, humanities and car shopping, car use and social functions.
SAIC Audi said that in order to reflect the spirit of innovation, SAIC Audi opened a new retail model of Online mix Offline. In today's society, efficiency and experience are the two key factors and directions of the physical e-commerce ecosystem, so in April 2021, the SAIC Audi App was officially launched, which is also a very important part of the new sales model of the Audi brand.
At present, users can make reservations and purchases through the SAIC Audi App, which will assign users to a nearby experience store, and users can choose to go to the experience and pick up the car. Come to the experience store, if the current car display and test drive are satisfied, then the user can perform a simple operation on the SAIC Audi App, and then book to buy a model with the configuration they like. Of course, in saic auto audi experience store, it is completely different from the traditional car showroom form, it is a place that integrates brand culture into leisure life and social interaction. This is also SAIC Audi's new thinking on user operation - let car life become an extension of life, so what is the expected experience in the store?
Let car life become an extension of life To create a unique sense of belonging for users
At present, the Shanghai Audi Enterprise Center consists of two floors of space, and the moment you enter the hall, you can get a new brand experience. The first floor space is mainly divided into two areas: brand corridor and product exploration space, and the whole space is a ring-like design. There are two huge LED screens in the middle of the ring, which are very much in line with Audi's tonality - full of technology. In the brand corridor, SAIC Audi showcased the many peripherals of the SAIC Audi brand and the fashion trend co-brand products with the stars.
It is worth mentioning that SAIC Audi provides a racing area for users who come to visit the experience on the first floor, and you can experience your customized SAIC Audi A7L galloping in the city map and racing map in the virtual cockpit of the racing area.
In the product exploration space, in addition to displaying all the flagship models of the SAIC Audi brand, SAIC Audi will continue to exhibit the latest models to attract users. On the day of the opening ceremony, the concept cars Audi Skysphere and Audi Grandsphere, which represent Audi's future high-end travel thinking, also appeared in Shanghai at the same time, which is very eye-catching, and friends who have time in the near future may wish to take a look.
On the second floor, there are exclusive user-friendly areas such as social living rooms, shared islands and parent-child spaces. In this area, SAIC Audi will regularly hold new social activities with users, and the types of fields are also very extensive, such as humanities and arts, fashion co-branding, family parenting, high-end forums, live interaction, music parties, etc. SAIC Audi said that it hopes that users can create unlimited possibilities in the limited space of Audi Enterprising, so that Audi Enterprising will become their exclusive space in the city. At the same time, at the bar on the second floor, in addition to providing users with tea breaks and drinks, there will be the first "coffee brand pop-up" activity that will soon be stationed, SAIC Audi said that it hopes that it can also become a punch card for Shanghai hipsters.
In fact, after an experience, users can find that the concept of SAIC Audi Enterprising Hui is closer to the art museum or brand museum, which not only has the design concept of Audi brand perceptual aesthetics and scientific and technological humanity, but also integrates Shanghai's unique Shanghai culture in many details, allowing users to immerse themselves in the atmosphere of art and technology to explore and experience Audi history, culture, technology and models.
SAIC Audi A7L 45TFSI model launched including four special edition models
At the opening ceremony, the SAIC Audi A7L 45TFSI model was also officially unveiled and launched. A total of four models, including special editions, were launched at a price of CNY 459,700-CNY 519,700. SAIC Audi said deliveries of the SAIC Audi A7L 45TFSI are expected to begin in March.
In terms of appearance, the new car continues the latest Audi family design language of the Audi A7L 55TFSI model, and the overall sense of sports is very strong. In terms of appearance configuration, the configuration of electric suction door, laser headlight, double glazing and electric tailgate has become optional.
In the interior part, the new car continues the design style of the A7L. The concept of the virtual cockpit is partly reserved, and the 12.3-inch LCD instrument, 10.1-inch and 8.6-inch central control dual screens constitute a three-screen combination, which looks very technological. In terms of configuration, the new car's night vision system and rear entertainment system are optional.
In terms of power, the Audi A7L 45TFSI model is equipped with a 2.0T turbocharged four-cylinder engine, with a maximum power of 245 horsepower, a peak torque of 370 Nm, and the transmission part is still a 7-speed dual-clutch transmission. In addition, in addition to the four-wheel drive model, the new car also provides a front-drive model for consumers to choose from.
Editor's Comments: In today's society, where everything is innovative, the automotive industry is no exception. As the main group of car buyers, young consumers are willing to accept new things, co-create with brand content, and experience novel ways of buying cars. In this regard, SAIC Audi has created a new image of daring to break through itself, be innovative, and forge ahead. In the next step, SAIC Audi will join hands with shanghai ballet, Bayern Munich FC and other young trends co-creators to hold a series of experience activities, which is very exciting. I believe that this change will become the trend of the automotive industry in the future.