The storm continues! The use of red scarves in the advertisement was accused of breaking the law, and the three squirrels apologized

Zhongxin Longitude and Latitude January 3, three squirrels in recent turmoil! Following the model figure was accused of insulting China, some netizens dug up the product promotional poster released by three squirrels in 2019 to use the "red scarf".

It is worth noting that Article 13 of the Several Provisions on the Production and Use of the Flag, Emblem and Red Scarf of the Chinese Young Pioneers and the Emblem of Team Cadres clearly stipulates that "the flag, emblem and red scarf of the Chinese Young Pioneers, the emblem of the team cadres and their patterns shall not be used for trademarks, commercial advertisements and commercial activities." According to media reports, a court has issued a document pointing out that the use of red scarves in commercial advertisements has been suspected of violating the law.

In the afternoon of the 3rd, the official Microblog of the Three Squirrels issued an apology letter saying that there were recent reports on the company's 2019 advertising page using the "red scarf" pattern, which caused social concern. In this regard, I would like to express my most sincere apologies to consumers who care, support and trust the three squirrels and all sectors of society.

Three squirrels said that in response to the above problems, the company set up a working group for the first time, combined with similar issues discussed recently, from advertising, official website, product packaging and detail pages and other aspects of self-examination and self-correction.

Source: Three Squirrels Official Weibo

Three squirrels said that after investigation, the advertisement was launched on March 28, 2019, and the company did not strictly control the online review of this page. After receiving the letter from the Anhui Wuhu Municipal Committee of Young Workers, the company realized the seriousness of the problem, and has rolled off the relevant pages and products on April 1, 2019, and strengthened internal compliance audits and employee training and publicity.

At the end of the apology letter, the three squirrels also said that the three squirrels took root in China and started their business in Wuhu, Anhui Province, which is a native national brand. All sectors of society are welcome to continue to pay attention to the three squirrels, and will humbly accept supervision and criticism from consumers, regulatory authorities and the media, so as to learn from them, correct deficiencies, and avoid the recurrence of such problems.

Previously, on December 26, 2021, three squirrels appeared on Weibo's hot search. Some netizens posted the product promotion poster of the three squirrels in October 2019, because of the "squinting eyes" makeup of the model in the poster, some netizens believe that the three squirrels are deliberately scandalizing the Chinese.

At noon on the same day, three squirrels issued a statement saying that after investigation, the product was launched in October 2019, and the model on the page was Chinese, and its makeup was based on its personal characteristics, without deliberate ugliness. In response to netizens' feedback that the model's makeup does not conform to the public aesthetics and the resulting discomfort, the company apologizes, and has replaced the page at the first time, and has arranged to check other product pages of the company to prevent similar situations.

At that time, the relevant person in charge of the three squirrels told Zhongxin Jingwei that "the advertising page was launched in October 2019, when the national tide was popular, so the 'national tide style' was chosen for advertising shooting, with the intention of conveying to consumers the visual feeling of the national tide." The models on this page are Chinese, and their makeup is based on their personal characteristics, without deliberately ugly intentions. (Zhongxin Jingwei APP)